Launch in one European marketplace, not five. Budget $8,000 to $15,000 per product, confirm a $2 million a year market, and prove the economics on 200 units.
Joel Turcotte Gaucher
Working with Agencies
Commission-only Amazon agency pros and cons
Take a commission-only deal when the brand already sells, attribution is clean, and the cut lands on profit. A new catalog fails that test, so score it first.
Joel Turcotte Gaucher
Working with Agencies
Case study templates for Amazon agency ROI
A usable case study names five things, the starting position, the interventions, the window, the spend, and the counterfactual. Then ask for the failures too.
Joel Turcotte Gaucher
Working with Agencies
Best value Amazon brand management for FBA sellers
Measure value as fee divided by decisions, not fee alone. The cheap engagement that keeps a doomed product alive costs more than one that kills it in month two.
Joel Turcotte Gaucher
Working with Agencies
Best questions for agencies handling global Amazon marketplaces
Ask five questions, which of the 23 marketplaces they have run, who writes local content, how stock is split, their year one record, and which country to skip.
Joel Turcotte Gaucher
Working with Agencies
Best Amazon agencies for US and Canada sellers
Pick the agency that runs US and Canada as one catalog with two demand curves, staffs your account at about 1.4 brands per operator, and shows a Canada plan.
Joel Turcotte Gaucher
Working with Agencies
Best agencies to manage Amazon PPC for new sellers
Pick the PPC partner who will say when ads are not your problem. Ask about month one on a weak listing, the spend minimum, and profitability inside a year.
Joel Turcotte Gaucher
Working with Agencies
Best agencies for Amazon reviews strategy (TOS-safe)
Only four review levers stay inside Amazon policy, Vine, the request flow, compliant inserts, and product quality. Rank agencies on those four and the product.
Joel Turcotte Gaucher
Working with Agencies
Best agencies for Amazon product launches worldwide
Compare three shapes, a full-service agency, specialist freelancers, or your own hire, and let sourcing capability decide. Worldwide means staff, not logins.
Joel Turcotte Gaucher
Working with Agencies
Amazon SEO experts for Brand Registry brands
Hire Amazon SEO for indexing and conversion, not keyword lists. Brand Registry unlocks A+ content and Brand Story, so demand a rebuilt page and a held rank.
