Pay per performance PPC mostly pays on ROAS, which branded bidding inflates. Define performance as profit after ad spend, set the baseline, and cap the payout.
Joel Turcotte Gaucher
Working with Agencies
KPIs to track for an Amazon agency engagement
Track five KPIs, conversion rate, ACoS or TACOS, organic rank on money keywords, return rate, and contribution margin per unit. Review weekly in writing.
Joel Turcotte Gaucher
Working with Agencies
KPI-based contracts for Amazon account management
Tie a KPI contract to contribution profit, organic rank on named keywords, and channel activation. Cap it at five, each with a source, window, and owner.
Joel Turcotte Gaucher
Working with Agencies
Is Amazon brand management worth it for small brands
Brand management pays off when it can move more profit than it costs. At $800 a month for one product, it must find $800 in extra monthly profit to break even.
Joel Turcotte Gaucher
Working with Agencies
How to structure bonuses for Amazon ad performance
Pay an ad bonus as a fixed share of incremental profit above a baseline, measured over a quarter, capped in dollars, and only while the account stays healthy.
Joel Turcotte Gaucher
Working with Agencies
How to negotiate Amazon brand management contracts
Negotiate five terms in order, notice period, account ownership, scope, supplier relationships, then price. Price comes last because the rest decide its worth.
Joel Turcotte Gaucher
Working with Agencies
How long to break even with Amazon full-service agency
Two clocks apply. An existing listing should pay back the fee in one to three months, a full brand launch closer to seven, so define break even in writing.
Joel Turcotte Gaucher
Working with Agencies
How does Amazon ads performance pricing work
Write down the baseline, window, attribution setting, and target before any fee is tied to ACoS, TACOS, or ad revenue. Otherwise you pay for a definition.
Joel Turcotte Gaucher
Working with Agencies
Global Amazon marketplace ROI differences
Marketplace ROI follows the traffic mix, not the flag. A small market running three of five channels beats a large one running two, so diagnose per country.
Joel Turcotte Gaucher
Working with Agencies
Europe vs US Amazon agency payback comparison
Payback depends on how many marketplaces one fee must cover. The US is one large market, Europe is several small ones, so take one country to profit first.
