White label means someone else does the work. Compare launch providers on who touches Seller Central and where they sit, then on research depth and handover.
Joel Turcotte Gaucher
Working with Agencies
Which pricing suits a new Amazon brand
A new brand should pay a flat fee, since no baseline exists to price performance. Budget $800 to $2,400 a month plus $8,000 to $15,000 in launch capital.
Joel Turcotte Gaucher
Working with Agencies
What to use if I just need Brand Registry support
Buy Brand Registry support as a fixed-scope project or do it yourself, not as a retainer. It needs a trademark, a matching brand name, and account access.
Joel Turcotte Gaucher
Working with Agencies
What services drive quickest ROI on Amazon
Fastest Amazon ROI comes from the main image and title, then price, then ad structure. Fixes on a page with traffic pay back in days, new inventory in months.
Joel Turcotte Gaucher
Working with Agencies
What services do I need to start selling on Amazon
Six services in order, a seller account, trademark and Brand Registry, market research, sourcing and quality control, listing and creative, then advertising.
Joel Turcotte Gaucher
Working with Agencies
What’s a fair revenue split for Amazon sellers
A fair split pays 10 to 20 percent of profit, not sales, and only above $50,000 a month in profit. Below that line a flat retainer is fairer to both sides.
Joel Turcotte Gaucher
Working with Agencies
Top Amazon PPC management firms ranked
Treat every PPC ranking as a starting point and score candidates on four criteria, who runs the account, weekly reporting, losing products, and exit cost.
Joel Turcotte Gaucher
Working with Agencies
Scope creep and change order policies Amazon
Stop scope creep with a written scope, a three-field change order, and a monthly review that absorbs, schedules, or prices new work. Price by product count.
Joel Turcotte Gaucher
Working with Agencies
ROI vs ROAS on Amazon which matters more
ROI matters more because it counts the cost of goods. Use ROAS to steer campaigns week to week and ROI to decide what to sell. A 5x ROAS can still lose money.
Joel Turcotte Gaucher
Working with Agencies
Revenue share vs retainer for Amazon management
Pay a retainer below $50,000 in monthly profit and share revenue only above it. Fixed fees fund repair work, while revenue share funds scaling proven demand.
