Flat retainer, percentage of ad spend, revenue or profit share, and equity are the four structures. Scope, notice period, and account ownership decide value.
Joel Turcotte Gaucher
Working with Agencies
Amazon agency pricing calculator
Add the monthly fee, ad spend, creative, and sourcing, then divide by gross profit. Ten inputs feed the formula, and one is a question for the agency.
Joel Turcotte Gaucher
Working with Agencies
Alternatives to percentage-of-ad-spend pricing
Replace percentage-of-ad-spend pricing with a flat retainer, a per-product tier, a profit share above a floor, or an hourly fee for finite work.
Joel Turcotte Gaucher
Working with Agencies
Alternatives to percentage of ad spend model
Swap percentage of ad spend for a flat retainer tiered by product count, a project fee, a profit share above $50,000 a month, or an in-house hire.
Joel Turcotte Gaucher
Working with Agencies
Alternatives to long-term contracts for Amazon services
Month-to-month with a 30-day notice period beats a twelve-month term. Paid pilots, project fees, and an audit-first engagement keep the exit cheap too.
Joel Turcotte Gaucher
Working with Agencies
Alternatives to hiring an Amazon brand manager in-house
Weigh an agency, a fractional manager, a VA plus specialist, or a split role against six weighted criteria. One hire rarely covers sourcing, creative, and ads.
Joel Turcotte Gaucher
Working with Agencies
Alternatives to hiring an Amazon aggregator
Before selling to an aggregator, weigh three routes that keep ownership or pay better. Most sellers want the account run properly, not an exit.
Joel Turcotte Gaucher
Working with Agencies
Alternatives to flat-fee PPC for seasonal brands
Seasonal brands have four fixes for flat-fee PPC, from two-tier fees to pause clauses, and month-to-month terms make the other three unnecessary.
Joel Turcotte Gaucher
Working with Agencies
Alternatives to big-box Amazon brand managers
Compare a smaller agency, a single-channel specialist, a fractional manager, and your own team on effective hourly rate and on who does the work.
Joel Turcotte Gaucher
Working with Agencies
Who owns the ad data and Brand Registry access
You own all of it. Brand Registry follows the trademark, ad data lives in Seller Central, and the agency works through revocable permissions on your login.
