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Working with Agencies

How to hire, price, and manage an Amazon agency. Contracts, fees, build versus buy, and what good account management looks like. Page 71.
Flapen cover for Global Amazon agency pricing benchmarks: Flapen operators sketching a margin waterfall on a whiteboard
Working with Agencies

Global Amazon agency pricing benchmarks

Global agency benchmarks are thin, so score any quote on scope, product count, marketplaces, languages, notice, and exit. Ours runs $800 to $2,400 a month.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Global Amazon agency packages for multi-market expansion: Flapen operators counting cartons in a warehouse aisle with a tablet and clipboard
Working with Agencies

Global Amazon agency packages for multi-market expansion

Price product count and marketplace count separately, name the content languages, and put compliance ownership in writing. We cover all 23 marketplaces.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Fixed fee vs rev share for Amazon agencies: Flapen operators counting cartons in a warehouse aisle with a tablet and clipboard
Working with Agencies

Fixed fee vs rev share for Amazon agencies

Stay on a fixed fee until profit clears about $50,000 a month. Above that, a 10 to 20 percent share with no retainer usually beats a fixed fee for both sides.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Europe-focused Amazon brand management costs: the Flapen photographer staging a product beside a blank price-tag prop
Working with Agencies

Europe-focused Amazon brand management costs

In Europe the management fee is the smallest line. VAT per country, a responsible person, labeling, translation, and split inventory are the real costs.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Compare hybrid fee plus rev share models: the Flapen photographer staging a product beside a blank price-tag prop
Working with Agencies

Compare hybrid fee plus rev share models

A hybrid pairs a reduced fee with a share above a threshold. Check the base fee, the metric, and the baseline, then model it at flat, up 30, and up 100 percent.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Compare commission-only vs hybrid retainers: a Flapen operator working a product's economics with a calculator and a price tag
Working with Agencies

Compare commission-only vs hybrid retainers

Commission only fits established brands above $50,000 monthly profit. Hybrids fit rebuilds, where months of foundation work come before revenue moves.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Common pitfalls that delay Amazon agency payback: a Flapen operator working a product's economics with a calculator and a price tag
Working with Agencies

Common pitfalls that delay Amazon agency payback

Payback slips when the account was never audited, conversion was not fixed, inventory ran out, or the work was subcontracted. Expect ACoS gains inside 30 days.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Cheap vs premium Amazon brand management comparison: two Flapen operators comparing supplier samples with a calculator and coins
Working with Agencies

Cheap vs premium Amazon brand management comparison

Cheap buys task execution and premium should buy market sizing, validation, and the decision to stop. Run five checks on scope before you compare prices.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Case studies of revenue share success on Amazon: two Flapen operators comparing supplier samples with a calculator and coins
Working with Agencies

Case studies of revenue share success on Amazon

A revenue share case study needs a recorded baseline, a fixed window, a profit definition, exclusions, and what failed. Without those five it is a screenshot.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Calculate payback period for Amazon PPC management: Flapen operators sketching a margin waterfall on a whiteboard
Working with Agencies

Calculate payback period for Amazon PPC management

Divide the fee by incremental monthly gross profit. An $800 fee breaks even on $800 of extra profit, and ACoS improvement should show inside 30 days.
Joel Turcotte Gaucher

Joel Turcotte Gaucher