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Working with Agencies

How to hire, price, and manage an Amazon agency. Contracts, fees, build versus buy, and what good account management looks like. Page 70.
Flapen cover for Pricing models that scale during peak seasons: Flapen operators sketching a margin waterfall on a whiteboard
Working with Agencies

Pricing models that scale during peak seasons

A model scales into peak season when the fee stays flat while ad budget triples. Flat retainers hold, spend-linked fees compound, so check capacity first.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Pay-as-you-go Amazon account audit options: Flapen operators counting cartons in a warehouse aisle with a tablet and clipboard
Working with Agencies

Pay-as-you-go Amazon account audit options

Choose between a free agency audit, a paid one-off project, and an hourly diagnostic by what you will do with the findings. Ours is free and lands in 48 hours.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Monthly cost to manage an Amazon brand: Flapen operators counting cartons in a warehouse aisle with a tablet and clipboard
Working with Agencies

Monthly cost to manage an Amazon brand

The fee runs $800 a month for one product to $2,400 for five, all services included. Ad spend, storage, referral fees, and inventory sit on top and move.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for How to set ROI targets in Amazon vendor vs seller: the Flapen photographer staging a product beside a blank price-tag prop
Working with Agencies

How to set ROI targets in Amazon vendor vs seller

Anchor ROI on contribution margin per unit in both models. Sellers tune price and spend, vendors fix margin at the purchase order, so landed cost decides.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for How to estimate Amazon brand management budget: the Flapen photographer staging a product beside a blank price-tag prop
Working with Agencies

How to estimate Amazon brand management budget

Budget the fee, pass-through costs, and validation capital. One product runs $8,000 to $15,000 and five run $25,000 to $50,000, in a market above $2 million.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for How to compare proposals for Amazon brand management: a Flapen operator working a product's economics with a calculator and a price tag
Working with Agencies

How to compare proposals for Amazon brand management

Strip pass-through costs, restate every proposal as fee plus inclusions, and ask all three the same six questions. Demand a launch and a maturity ACoS.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for How much does Amazon PPC management cost: a Flapen operator working a product's economics with a calculator and a price tag
Working with Agencies

How much does Amazon PPC management cost

PPC management is priced flat, as a share of ad spend, or as a share of revenue. Ours sits inside the $800 to $2,400 tiers, so compare at two budget levels.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for How agencies price marketplace compliance and reinstatements: two Flapen operators comparing supplier samples with a calculator and coins
Working with Agencies

How agencies price marketplace compliance and reinstatements

Compliance work is priced hourly, as a fixed project, or as a success fee, and Amazon controls the outcome. Size what the listing is worth before paying.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Hourly vs retainer for catalog cleanup: two Flapen operators comparing supplier samples with a calculator and coins
Working with Agencies

Hourly vs retainer for catalog cleanup

Pay hourly for a bounded catalog fix with an end date and a retainer for a catalog that keeps changing. Decide by whether the work has a real endpoint.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Global Amazon brand management pricing vs US-only: Flapen operators sketching a margin waterfall on a whiteboard
Working with Agencies

Global Amazon brand management pricing vs US-only

Global coverage should change the workload, not the fee. The same $800 to $2,400 a month covers one marketplace or all 23, so price by product count.
Joel Turcotte Gaucher

Joel Turcotte Gaucher