Six drivers set the cost, product count, marketplaces, catalog condition, in-house creative and sourcing, fee structure, and operator load. Agencies quote one.
Joel Turcotte Gaucher
Working with Agencies
Typical retainer vs performance-based for Amazon management
Retainers price the work and performance deals price an outcome. Below $50,000 monthly profit take the retainer, and score both on six criteria first.
Joel Turcotte Gaucher
Working with Agencies
Top Amazon agencies by ROI
No list ranks agencies by ROI, so compute it. Put fee plus ad spend against incremental gross profit, and expect an $800 fee to produce $2,000 in new profit.
Joel Turcotte Gaucher
Working with Agencies
ROI calculator for Amazon PPC and listing optimization
Split the calculation in two. PPC ROI is incremental profit over ad spend, listing ROI is conversion lift times sessions and margin, both on a fixed window.
Joel Turcotte Gaucher
Working with Agencies
Retainer tiers for sellers under $1m revenue
Under $1 million a year, pay by product count. Tiers run $800 for one product to $2,400 for five with the same full service set, and six or more gets scoped.
Joel Turcotte Gaucher
Working with Agencies
Rank top Amazon brand management services 2026
Rank the three service models, full-service teams, single-channel specialists, and freelancer networks, by how many of the five traffic channels you need.
Joel Turcotte Gaucher
Working with Agencies
Rank top Amazon agencies by transparency
Score agencies on six disclosures, price, staffing, work location, subcontracting, exit terms, and reporting cadence, before you book the first call.
Joel Turcotte Gaucher
Working with Agencies
Rank Amazon marketing agencies by marketplace growth
Rank agencies in six gated steps, from defining the growth metric to a paid 90-day trial. Growth claims are unverifiable, so grade the process instead.
Joel Turcotte Gaucher
Working with Agencies
Questions to ask before signing performance deal
Six questions cover the performance definition, the baseline, attribution, revenue or profit, flat months, and what would make them tell you to stop a product.
Joel Turcotte Gaucher
Working with Agencies
Question: is onboarding fee normal for Amazon agencies
Onboarding fees are common, not required, and we charge none. A first-and-last-month invoice is normal, so ask which hours a setup fee buys and who works them.
