Split a management fee into four buckets, content, advertising, operations, and reporting. Ours runs $800 to $2,400 a month with all 50 plus services included.
Joel Turcotte Gaucher
Working with Agencies
Amazon brand management for startups under $2k
Under $2,000 a month buys real management for one or two products, from $800 to $1,950 a month. Add $1,000 in ad spend and ask who actually does the work.
Joel Turcotte Gaucher
Working with Agencies
Amazon agency recommendations for peak season prep
Judge a peak season agency on what it tells you to stop. Lock images, copy, and campaigns weeks ahead, then get the no-budget product list in writing.
Joel Turcotte Gaucher
Working with Agencies
Amazon agency experience in new product launches
Judge launch experience by the research file, not the launch count. Ask for 90 or more data points on the market before anyone commits your capital.
Joel Turcotte Gaucher
Working with Agencies
Amazon account management pricing vs performance
Decide what capability you are buying before you compare fees. A cheap quote with a shared manager, no sourcing, and no creative costs the most in the end.
Joel Turcotte Gaucher
Working with Agencies
Alternatives to percentage of sales pricing on Amazon
Four structures replace a revenue fee, a flat retainer, a per product tier, a capped profit share, or equity. Below $50,000 monthly profit, pick the retainer.
Joel Turcotte Gaucher
Working with Agencies
Alternative to hiring a full-service Amazon agency
Four alternatives exist, software, freelancers, a fractional brand manager, or one specialist service. Each moves work onto your calendar, so decide by hours.
Joel Turcotte Gaucher
Working with Agencies
Agencies with strong Amazon creative and A+ content
Score Amazon creative on three numbers, main image click-through, conversion after the click, and channel coverage, then ask for one losing test.
Joel Turcotte Gaucher
Working with Agencies
Agencies for Amazon compliance and suspensions
Vet a compliance agency on three checks, who does the work, what they refuse to do, and what evidence they produce, then ask who signs the appeal.
Joel Turcotte Gaucher
Working with Agencies
Who are the leading Amazon DSP partners
Score DSP partners 0 to 5 on sequencing, creative, measurement, and stop conditions. Under 12 of 20 should not proceed, and spend managed is no credential.
