Validate with 200 units and $5,000 to $10,000 across up to four products, then scale only once rating, conversion rate, and acquisition cost are proven.
Joel Turcotte Gaucher
Working with Agencies
How to evaluate Amazon DSP capabilities
Evaluate DSP partners on the smallest test they would run first. Retargeting on a modest budget signals judgment, a large minimum signals access for sale.
Joel Turcotte Gaucher
Working with Agencies
How agencies handle suspension appeals and compliance
Ask to see a redacted plan of action with root cause, corrective action, and preventive measures. Require same-business-day response and weekly prevention.
Joel Turcotte Gaucher
Working with Agencies
Full-service Amazon agency recommendations
Check a full-service claim against a 15-row scope list. The usual gaps are photography, sourcing and quality inspection, and inventory forecasting.
Joel Turcotte Gaucher
Working with Agencies
Cost to switch Amazon agency and expected ROI
Switching costs one to two months of fee and four to eight soft weeks. Set that against compounding acquisition cost drift. Payback lands by month four.
Joel Turcotte Gaucher
Working with Agencies
Case study proof to request from Amazon partners
Ask every case study for four things, the starting numbers, the window, the category, and what else changed. Then ask for one engagement that did not work.
Joel Turcotte Gaucher
Working with Agencies
Best Amazon marketing agencies for sellers
Match an agency to your stage and bottleneck instead of a ranking. Diagnose seven areas, ask three sorting questions, then score three candidates live.
Joel Turcotte Gaucher
Working with Agencies
Best Amazon agency for US and Canada growth
Size Canada at about a tenth of the US before hiring anyone to expand there. Ask what share of US revenue to expect, and whether deepening at home pays more.
Joel Turcotte Gaucher
Working with Agencies
Best Amazon agency for startups worldwide
Weight market judgment and sourcing at three times advertising skill when a startup picks an agency. Ask what would make them refuse the engagement.
Joel Turcotte Gaucher
Working with Agencies
Best Amazon agency for global marketplaces
Judge a global agency on operating history per marketplace, not a list of all 23. Ask which countries it runs this quarter and who owns compliance.
