Pick on three things, whether they own VAT and EU compliance, whether native speakers redo keyword research per country, and which EU markets they run today.
Joel Turcotte Gaucher
Working with Agencies
Questions to ask before hiring an Amazon agency
Twelve questions, four decide it, which of the 5 traffic channels they run, caseload per manager, ACoS by stage, and what would make them tell you to stop.
Joel Turcotte Gaucher
Working with Agencies
Questions for agencies about A+ content and brand store design
Ask what each A+ module answers, where content decisions come from, who shoots, whether they A/B test, and for conversion data. Objections beat storytelling.
Joel Turcotte Gaucher
Working with Agencies
Onboarding timeline with an Amazon agency
Week one audits the account, week two assigns a brand manager and a plan you approve, weeks three and four execute. Expect ACoS movement within 30 days.
Joel Turcotte Gaucher
Working with Agencies
Non-compete and exclusivity in Amazon contracts
Accept a non-solicit, refuse any non-compete on you, and price category exclusivity honestly. Every restriction should bind both sides or neither.
Joel Turcotte Gaucher
Working with Agencies
Must-ask questions for Amazon seller consultants
Ask what they analyze beyond reviews and search volume, what market is too small, and when they last told a client not to launch. We use 90 plus data points.
Joel Turcotte Gaucher
Working with Agencies
KPIs an Amazon agency should report weekly
Seven weekly numbers, cost of customer acquisition by channel, conversion rate, stage ACoS, organic share, return rate, Buy Box, and inventory cover in weeks.
Joel Turcotte Gaucher
Working with Agencies
KPI benchmarks for Amazon PPC agencies
Ignore published ACoS averages. Benchmark against yourself, cost of customer acquisition trend, ACoS against a stage target, and organic share of revenue.
Joel Turcotte Gaucher
Working with Agencies
Is full service Amazon management worth it for a single SKU
Above about $10,000 a month in revenue on a validated SKU, an $800 fee buys back profit or time. Below it, take the free audit and execute yourself.
Joel Turcotte Gaucher
Working with Agencies
How to vet Amazon PPC agencies
Ask for two ACoS targets, launch and twelve months in, each with a reason. One number for both stages is the fastest disqualifier. Then check caseload.
