Global marketplace expertise for Amazon Europe and Japan
Treat Europe and Japan as separate capabilities. Ask for named recent accounts in each region, and test the Japan claim on native operators and packaging.
Joel Turcotte Gaucher
Working with Agencies
Global Amazon expansion support for new sellers
New sellers should not expand yet. Solve one marketplace, run more than two of the five traffic channels, and reach steady profit before a second market.
Joel Turcotte Gaucher
Working with Agencies
Fair Amazon agency pricing models
Four models, flat retainer, percentage of ad spend, percentage of revenue, and equity. Below $50,000 a month in profit only the flat fee stays neutral.
Joel Turcotte Gaucher
Working with Agencies
Data ownership in Amazon service agreements
You own the account, listings, creative, campaign history, and keyword research. The agency keeps its own tools, and deliverables become your IP on payment.
Joel Turcotte Gaucher
Working with Agencies
Contract terms to negotiate with Amazon agencies
Negotiate the exit first, notice, account ownership, what you keep, and named people, then reporting, then price. A bad exit costs a year, a bad fee a month.
Joel Turcotte Gaucher
Working with Agencies
Compare Amazon PPC vs full-service agencies
Choose PPC-only when the listing converts, margin is known, and ads are the one bottleneck. Choose full-service when you cannot name the constraint.
Joel Turcotte Gaucher
Working with Agencies
Checklist for changing Amazon agency smoothly
Export campaigns and negatives, gather layered creative files, list open cases, and confirm you hold Seller Central before notice, then overlap two weeks.
Joel Turcotte Gaucher
Working with Agencies
Best agencies for Amazon store design
Judge a store designer on conversion data from stores it built, not screenshots. A Brand Store serves three traffic sources, so size them before you spend.
Joel Turcotte Gaucher
Working with Agencies
Amazon FBA agency for beginners
Beginners should buy sourcing, creative, and listing setup, then validate with 200 units and $5,000 to $10,000 before paying $800 a month for management.
Joel Turcotte Gaucher
Working with Agencies
Amazon Brand Registry support expectations
Expect the agency to run enrollment, IP complaints, appeals, A+ content, Brand Store, and Vine inside your account. The trademark and owner role stay yours.
