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Working with Agencies

How to hire, price, and manage an Amazon agency. Contracts, fees, build versus buy, and what good account management looks like. Page 7.
Flapen cover for Best agency for Amazon store design and A+ content: arranging three bottle sizes on a desk beside a chart
Working with Agencies

Best agency for Amazon store design and A+ content

Judge store and A+ agencies on conversion rather than decoration, brand system, mobile rendering, image production, localization, and measured CTR lift.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Asia Pacific Amazon marketplace launch checklist: three bottle sizes in a row being measured at a sample table
Working with Agencies

Asia Pacific Amazon marketplace launch checklist

Every APAC marketplace must pass the same gate, a market worth $2M a year, local-language listings, tax registration done, and a 200-unit validation batch.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon PPC audit services for established brands: three bottle sizes in a row being measured at a sample table
Working with Agencies

Amazon PPC audit services for established brands

A real PPC audit for an established brand ranks fixes by wasted spend, splits branded from non-branded results, and arrives as a written report fast.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon agency vs freelancer for private label: a brand portfolio review over a three-size lineup
Working with Agencies

Amazon agency vs freelancer for private label

A freelancer fits one bounded skill gap. An agency fits continuous full-channel management. Decide by asking how many accounts each candidate carries.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon account management services for scaling brands: a brand portfolio review over a three-size lineup
Working with Agencies

Amazon account management services for scaling brands

Scaling brands need written scale and stop rules, weekly profit reporting, multi-channel traffic, velocity-based inventory planning, and a named operator.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Alternatives to marketplace aggregators for brand growth: three carton sizes on a shelf being counted
Working with Agencies

Alternatives to marketplace aggregators for brand growth

Keep ownership and hire management, build in-house, trade services for equity, or exit later at a better multiple. An aggregator sale is an exit, not growth.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Alternatives to hiring an in house Amazon team: three carton sizes on a shelf being counted
Working with Agencies

Alternatives to hiring an in house Amazon team

Four routes replace an in-house Amazon team, a full-service agency, a freelancer, a hybrid model, or software plus consultant. Diagnose first, then pick.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Alternatives to full-service Amazon agencies: a product family of three sizes lined up on the studio sweep
Working with Agencies

Alternatives to full-service Amazon agencies

Real alternatives are a freelancer, a PPC-only specialist, software plus your own hours, an in-house hire, or quarterly consulting. Pick by weekly job count.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Alternatives to boutique Amazon consultancies: a product family of three sizes lined up on the studio sweep
Working with Agencies

Alternatives to boutique Amazon consultancies

When a consultancy only advises, replace it with a full-service operator, per-function specialists, or in-house staff. Match every job to an executor.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Alternatives to big-name Amazon agencies: arranging three bottle sizes on a desk beside a chart
Working with Agencies

Alternatives to big-name Amazon agencies

Mid-size agencies, specialists, freelancers, and in-house teams beat big names on execution per dollar. Compare by who does the work, not the logo wall.
Joel Turcotte Gaucher

Joel Turcotte Gaucher