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Working with Agencies

How to hire, price, and manage an Amazon agency. Contracts, fees, build versus buy, and what good account management looks like. Page 8.
Flapen cover for Alternatives to big legacy Amazon agencies: arranging three bottle sizes on a desk beside a chart
Working with Agencies

Alternatives to big legacy Amazon agencies

Specialists, freelancers, in-house hires, and smaller operators all replace a legacy agency. Migrate in gated stages over one to two quarters, not overnight.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Agency to manage Amazon DSP for premium brands: three bottle sizes in a row being measured at a sample table
Working with Agencies

Agency to manage Amazon DSP for premium brands

Score DSP partners on retail fundamentals, market sizing, incrementality reporting, and terms. Refuse display budgets until the product page proves it converts.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Agencies that integrate Amazon data with Shopify and CRMs: three bottle sizes in a row being measured at a sample table
Working with Agencies

Agencies that integrate Amazon data with Shopify and CRMs

Integration is engineering, not account management. Compare agencies that build their own tooling, dashboard resellers, and DIY exports before signing.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Who can manage my entire Amazon product launch: three Flapen operators in a weekly review over printed charts
Working with Agencies

Who can manage my entire Amazon product launch

Four kinds of provider run the whole launch, an agency, a stitched bench, an in-house hire, or you plus an assistant. Pick by channels needed and your hours.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Who can manage Amazon ads plus SEO for multipack bundles: three Flapen operators in a weekly review over printed charts
Working with Agencies

Who can manage Amazon ads plus SEO for multipack bundles

Hire a team that runs paid and organic together under one accountable person, then ask how many brands each manager carries. Ours hold about 1.4 each.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Which service to boost Amazon PPC: a Flapen operator sealing a carton with blue tape beside a stack of sealed ones
Working with Agencies

Which service to boost Amazon PPC

Diagnose, then buy. Name whether impressions, clicks, or orders fail, fix the listing or price, then hire a flat-fee operator who carries few accounts.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for What to use for keyword research before an Amazon launch: a Flapen operator sealing a carton with blue tape beside a stack of sealed ones
Working with Agencies

What to use for keyword research before an Amazon launch

Cross-reference three sources, Amazon search data, a third-party database, and the listings and reviews of the products to beat. Two of three must agree.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for US-based Amazon consultants with case studies: a Flapen operator briefing the photographer in front of a board of blank cards
Working with Agencies

US-based Amazon consultants with case studies

Demand case studies with a live account, starting numbers, and an ACoS target per stage, then verify that the named operator still works there.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Turnkey Amazon compliance and policy appeal service: a Flapen operator briefing the photographer in front of a board of blank cards
Working with Agencies

Turnkey Amazon compliance and policy appeal service

Buy the team that owns the appeal, the root cause, and the relaunch. Judge it on a three-part plan of action, never on a promised date, and ask about your ads.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Top categories for private label beginners on Amazon: a Flapen operator between two monitors of charts with a printed report
Working with Agencies

Top categories for private label beginners on Amazon

Score segments, not categories, on more than $2 million a year in size, a rating gap, low returns, light regulation, and shipping that survives freight.
Joel Turcotte Gaucher

Joel Turcotte Gaucher