Skip to content

Working with Agencies

How to hire, price, and manage an Amazon agency. Contracts, fees, build versus buy, and what good account management looks like. Page 8.
Flapen cover for Amazency vs Flapen for Full-Service Amazon Management: a Flapen operator drawing a five-step path on a whiteboard for the team
Working with Agencies

Amazency vs Flapen for Full-Service Amazon Management

One company publishes a complete business service and no fee, the other publishes five monthly tiers and a year one outcome, so six questions decide it.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Seller Central Amazon India and the Cost of a Second Market: a Flapen operator sealing a carton with blue tape beside a stack of sealed ones
Working with Agencies

Seller Central Amazon India and the Cost of a Second Market

A second Amazon marketplace is a capital decision, so size the category against the $2M a year floor and price the stock and operator hours first.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon Seller Central Account Creation and What Comes First: a Flapen operator briefing the photographer in front of a board of blank cards
Working with Agencies

Amazon Seller Central Account Creation and What Comes First

Creating the account is the cheap part, so settle the market that clears $2M a year, the product scored on 90+ data points, the budget, and the owner.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon Review Policy and Who Owns the Read on Your Account: a Flapen operator briefing the photographer in front of a board of blank cards
Working with Agencies

Amazon Review Policy and Who Owns the Read on Your Account

Read the rules inside your own account, then run reviews as one owned number with a weekly read on rating and velocity and a written stop rule.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon FBA Shipping Calculator and the Sheet to Fill First: a Flapen operator between two monitors of charts with a printed report
Working with Agencies

Amazon FBA Shipping Calculator and the Sheet to Fill First

A calculator returns a number only after your own unit and your own account supply the lines, so build the landed cost sheet before you open one.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon FBA How to Start in Five Gated Steps: a Flapen operator between two monitors of charts with a printed report
Working with Agencies

Amazon FBA How to Start in Five Gated Steps

Starting Amazon FBA is five gates in order, a $2M market floor, a rating target 0.2 stars above the niche average, 200 units in Phase 1, and a stop rule.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Remote Fulfillment With FBA and What It Costs You in Margin: Flapen operators unpacking a supplier carton at the QC bench
Working with Agencies

Remote Fulfillment With FBA and What It Costs You in Margin

Serving a neighboring marketplace from your main stock pool is a demand test, so size that market above $2M a year before you commit any units to it.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for FBA Liquidation and the Decision to Recover Cash on Aged Stock: Flapen operators unpacking a supplier carton at the QC bench
Working with Agencies

FBA Liquidation and the Decision to Recover Cash on Aged Stock

Recovering cash on aged Amazon units is a stop decision with one named owner, a weekly read on sell through, and a rule written before the stock landed.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for FBA Growth Diagnosis for a Plateaued Amazon Account: three Flapen operators in a weekly review over printed charts
Working with Agencies

FBA Growth Diagnosis for a Plateaued Amazon Account

FBA growth stalls on capacity before it stalls on market, so count the brands your account manager carries and write the stop rule before you buy more.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for FBA Donations Program and When to Let Stock Go: three Flapen operators in a weekly review over printed charts
Working with Agencies

FBA Donations Program and When to Let Stock Go

Donating excess FBA stock is a cash call you own, so score the batch on rating trend, return rate, conversion, and acquisition cost before it leaves.
Joel Turcotte Gaucher

Joel Turcotte Gaucher