Skip deep launch discounts. Vine, small coupons, exact-match PPC, and creator seeding build rank without anchoring your price low or training deal shoppers.
Joel Turcotte Gaucher
Getting Started
Alternatives to China manufacturing for Amazon
India, Vietnam, Mexico, Eastern Europe, and domestic factories each solve one specific China problem, so diagnose tariffs, quality, or lead time first.
Joel Turcotte Gaucher
Getting Started
Alternatives to aggressive PPC for early-stage ASINs
Before raising bids, earn reviews through Vine, fix the primary image, run deal placements, and send creator traffic. Ads amplify, never rescue.
Joel Turcotte Gaucher
Getting Started
AI tools to generate Amazon product ideas
AI tools widen the idea funnel and validate nothing. Check every generated product idea against demand data, review gaps, and unit economics first.
Joel Turcotte Gaucher
Getting Started
90-day ecommerce growth roadmap template
Pick the launch, fix, or scale variant, then run three 30-day blocks with a gate at each. Diagnose by day 30, prove efficiency by 60, decide by 90.
Joel Turcotte Gaucher
Getting Started
Which product analytics to track weekly
Track seven per ASIN weekly, sessions, unit session percentage, selling price, ACoS, organic share, return rate, and inventory cover. Skip account averages.
Joel Turcotte Gaucher
Getting Started
What to use for inventory forecasting pre-launch
Forecast three ways and take the lowest, category revenue across top listings, search volume at a conservative rate, and MOQ against both. Start near 200 units.
Joel Turcotte Gaucher
Getting Started
What products to use for quick listing experiments
Test on your highest traffic listing in a stable, non seasonal category with no price change planned. Low traffic products cannot give a readable result.
Joel Turcotte Gaucher
Getting Started
What products to bundle for higher AOV
Bundle the consumable, accessory, or second size buyers already order with the hero. Read order data and reviews, then price above the hero and below the parts.
Joel Turcotte Gaucher
Getting Started
What products to avoid due to patents
Avoid mechanisms, distinctive shapes on recent entrants, licensed characters, and supplier patented models. Differentiate on quality, imagery, and bundling.
