Pick the launch, fix, or scale variant, then run three 30-day blocks with a gate at each. Diagnose by day 30, prove efficiency by 60, decide by 90.
Joel Turcotte Gaucher
Getting Started
Which product analytics to track weekly
Track seven per ASIN weekly, sessions, unit session percentage, selling price, ACoS, organic share, return rate, and inventory cover. Skip account averages.
Joel Turcotte Gaucher
Getting Started
What to use for inventory forecasting pre-launch
Forecast three ways and take the lowest, category revenue across top listings, search volume at a conservative rate, and MOQ against both. Start near 200 units.
Joel Turcotte Gaucher
Getting Started
What products to use for quick listing experiments
Test on your highest traffic listing in a stable, non seasonal category with no price change planned. Low traffic products cannot give a readable result.
Joel Turcotte Gaucher
Getting Started
What products to bundle for higher AOV
Bundle the consumable, accessory, or second size buyers already order with the hero. Read order data and reviews, then price above the hero and below the parts.
Joel Turcotte Gaucher
Getting Started
What products to avoid due to patents
Avoid mechanisms, distinctive shapes on recent entrants, licensed characters, and supplier patented models. Differentiate on quality, imagery, and bundling.
Joel Turcotte Gaucher
Getting Started
Typical Amazon PPC budget for new listings
Treat $1,000 a month as the floor for the first 60 days of a new listing, spend inefficiently while buying rank, and fund ads separately from inventory.
Joel Turcotte Gaucher
Getting Started
Top ways to brainstorm Amazon product ideas
Mine five sources, negative reviews, returns language, support threads, supplier catalogs, and adjacent categories, then score every idea on one sheet.
Joel Turcotte Gaucher
Getting Started
Top mistakes in 90-day Amazon plans
Four mistakes sink most 90-day plans, skipping market sizing, cramming seven months of work into ninety days, tasks that move no number, and no gate to stop at.
Joel Turcotte Gaucher
Getting Started
Review generation playbook that complies with policy
Four compliant sources only, Vine after Brand Registry, Request a Review on eligible orders, inserts that ask without incentive, and a product worth praising.
