Low competition is a score, not a list. Weigh six factors, rating gap, listing quality, revenue depth, buildable difference, legal room, and return risk.
Joel Turcotte Gaucher
Getting Started
Inventory order size for first Amazon run
Order 200 units at $5,000 to $10,000 landed. The run proves rating, conversion rate, and acquisition cost, and four small tests beat one 800 unit guess.
Joel Turcotte Gaucher
Getting Started
How to validate Amazon product demand fast
Desk validation takes days, keyword demand, revenue concentration, the rating gap, and landed cost against acquisition cost. Proof takes one live selling cycle.
Joel Turcotte Gaucher
Getting Started
How to use reviews to discover product gaps
Read the three star reviews on the eight to twelve listings that own the search page, tag each complaint by type, and count repeats across sellers.
Joel Turcotte Gaucher
Getting Started
How to reduce MOQ and upfront inventory risk
Pull one of three levers, a smaller run at a higher unit price, a split across suppliers or shipments, or a cheaper format. Name product or cash risk first.
Joel Turcotte Gaucher
Getting Started
How to rank new Amazon listings from scratch
Build the listing to convert, drive traffic from more than one source, and score readiness on six factors before spending on ads. Rank is earned by conversions.
Joel Turcotte Gaucher
Getting Started
How to pick a hero SKU for a 90-day sprint
Pick the SKU with the best conversion rate, stock for ninety days plus one lead time, and margin that survives launch level acquisition cost. One SKU only.
Joel Turcotte Gaucher
Getting Started
How to get first 100 sales on Amazon quickly
Win one keyword, not five. Enroll in Vine, send outside traffic to a single listing, and price to convert, because 100 sales spread across terms rank nothing.
Joel Turcotte Gaucher
Getting Started
How to find a winning product for Amazon FBA
Screen candidates against six ways products lose money, five visible before you order. The winner is whatever survives every screen, and it will look boring.
Joel Turcotte Gaucher
Getting Started
How much buffer for returns and chargebacks on Amazon
Reserve against gross revenue, size the buffer from your category return rate, cover one bad month plus the payout lag, and review monthly against actuals.
