Pick the SKU with the best conversion rate, stock for ninety days plus one lead time, and margin that survives launch level acquisition cost. One SKU only.
Joel Turcotte Gaucher
Getting Started
How to get first 100 sales on Amazon quickly
Win one keyword, not five. Enroll in Vine, send outside traffic to a single listing, and price to convert, because 100 sales spread across terms rank nothing.
Joel Turcotte Gaucher
Getting Started
How to find a winning product for Amazon FBA
Screen candidates against six ways products lose money, five visible before you order. The winner is whatever survives every screen, and it will look boring.
Joel Turcotte Gaucher
Getting Started
How much buffer for returns and chargebacks on Amazon
Reserve against gross revenue, size the buffer from your category return rate, cover one bad month plus the payout lag, and review monthly against actuals.
Joel Turcotte Gaucher
Getting Started
How many SKUs to start with in a 90-day plan
Start one hero product in one or two variations, validate up to four candidates with small test orders, and give one your full attention for ninety days.
Joel Turcotte Gaucher
Getting Started
Grant and microfund options for Amazon sellers
Treat grants, export programs, and marketplace incentives as a rebate on planned spend, never as the reason to launch. Budget the founder hours they cost.
Joel Turcotte Gaucher
Getting Started
Global trends to spot Amazon opportunities
Run every trend through five gated stages, spot it, confirm it in a second marketplace, size the category, check the rating gap, then test a small quantity.
Joel Turcotte Gaucher
Getting Started
Global expansion costs after first Amazon product succeeds
Price expansion per market. Each country repeats trademark, compliance, keyword research, freight, and launch spend, so expand closest to your supply chain.
Joel Turcotte Gaucher
Getting Started
Funding options for seasonal Amazon products
Fund seasonal products in three layers, your own cash for run one, supplier terms for run two, and repayable money only against a peak you already sold through.
Joel Turcotte Gaucher
Getting Started
EU vs US Amazon launch roadmap differences
The US is one marketplace, one language, and one tax registration. The EU adds VAT and producer registrations and four selling languages before your first sale.
