Start one hero product in one or two variations, validate up to four candidates with small test orders, and give one your full attention for ninety days.
Joel Turcotte Gaucher
Getting Started
Grant and microfund options for Amazon sellers
Treat grants, export programs, and marketplace incentives as a rebate on planned spend, never as the reason to launch. Budget the founder hours they cost.
Joel Turcotte Gaucher
Getting Started
Global trends to spot Amazon opportunities
Run every trend through five gated stages, spot it, confirm it in a second marketplace, size the category, check the rating gap, then test a small quantity.
Joel Turcotte Gaucher
Getting Started
Global expansion costs after first Amazon product succeeds
Price expansion per market. Each country repeats trademark, compliance, keyword research, freight, and launch spend, so expand closest to your supply chain.
Joel Turcotte Gaucher
Getting Started
Funding options for seasonal Amazon products
Fund seasonal products in three layers, your own cash for run one, supplier terms for run two, and repayable money only against a peak you already sold through.
Joel Turcotte Gaucher
Getting Started
EU vs US Amazon launch roadmap differences
The US is one marketplace, one language, and one tax registration. The EU adds VAT and producer registrations and four selling languages before your first sale.
Joel Turcotte Gaucher
Getting Started
Do I need trademarks before launching on Amazon
You can list without a trademark, but Brand Registry, A+ content, Sponsored Brands, and hijacker enforcement all wait behind it. File before sourcing finishes.
Joel Turcotte Gaucher
Getting Started
Crowdfunding vs revenue-based financing for Amazon
Choose crowdfunding to prove demand for a product that does not exist yet, and revenue-based financing to restock one already selling. Neither funds a guess.
Joel Turcotte Gaucher
Getting Started
Cost to launch Amazon brand globally
A five-product brand runs $25,000 to $50,000 and seven months in one market. Global cost is that number repeated, plus trademark, compliance, and translation.
Joel Turcotte Gaucher
Getting Started
Content calendar for Amazon A+ and Posts first year
Plan four A+ revisions driven by conversion data and one weekly Posts cadence you can hold for fifty two weeks. Revise on evidence, publish on schedule.
