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Getting Started

Everything you need to start selling on Amazon. Account creation, brand registry, trademark, fees, and compliance essentials. Page 10.
Flapen cover for Cash flow timeline from production to Amazon payouts: a Flapen operator marking milestones on a blank wall calendar at a sample table
Getting Started

Cash flow timeline from production to Amazon payouts

Cash leaves at the deposit and returns months later, after production, freight, customs, receiving, selling, and a two-week settlement cycle. Fund the gap.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Bootstrap vs funded Amazon launch: a Flapen operator drawing a five-step path on a whiteboard for the team
Getting Started

Bootstrap vs funded Amazon launch

Bootstrap when your cash covers one product at $8,000 to $15,000. Raise when building a five product brand at $25,000 to $50,000 or when reorders block growth.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Best products for low-capital Amazon startups: a Flapen operator drawing a five-step path on a whiteboard for the team
Getting Started

Best products for low-capital Amazon startups

Pick light, simple, non-gated products whose first few hundred units fit in $8,000 to $15,000. Weight, complexity, and return risk set the budget, not price.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Best countries to source products for Amazon: two Flapen operators counting a first modest inventory on a pallet
Getting Started

Best countries to source products for Amazon

China holds most supplier clusters. Vietnam, India, Turkey, Mexico, and Poland win on duty, lead time, or proximity. Pick the cluster, then visit the factory.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon launch checklist month by month: two Flapen operators counting a first modest inventory on a pallet
Getting Started

Amazon launch checklist month by month

Spread the launch over seven months, two for research, two for production and creative, one for listing prep, one for launch, one for scale, fix, or kill.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Alternatives to Vine for early reviews: a Flapen colleague holding a blank storyboard for the photographer
Getting Started

Alternatives to Vine for early reviews

Four compliant Vine alternatives exist, Request a Review, follow-up messaging, neutral inserts, and real order volume. Volume does most of the work.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Alternatives to small business loans for Amazon sellers: a Flapen colleague holding a blank storyboard for the photographer
Getting Started

Alternatives to small business loans for Amazon sellers

Six loan alternatives sellers use, from supplier terms to pre-selling. Score each on cost, speed, personal guarantee, and what happens if the product fails.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Alternatives to Jungle Scout for product research: a Flapen operator planning a launch budget with a printed timeline and a calculator
Getting Started

Alternatives to Jungle Scout for product research

Price every research option against the $8,000 to $15,000 a wrong product costs, then weigh Amazon reporting, supplier quotes, and a small paid test.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Alternatives to Jungle Scout for beginners: a Flapen operator planning a launch budget with a printed timeline and a calculator
Getting Started

Alternatives to Jungle Scout for beginners

Measure the $2M a year market floor with Product Opportunity Explorer, best seller ranks, and a spreadsheet before paying for any research tool.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Alternatives to Helium 10 for niche research: a Flapen operator marking milestones on a blank wall calendar at a sample table
Getting Started

Alternatives to Helium 10 for niche research

Replace one subscription with a stack of four inputs, Brand Analytics and Opportunity Explorer, review mining, supplier quotes, and off-Amazon search data.
Joel Turcotte Gaucher

Joel Turcotte Gaucher