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Getting Started

Everything you need to start selling on Amazon. Account creation, brand registry, trademark, fees, and compliance essentials. Page 10.
Flapen cover for Do I need trademarks before launching on Amazon: a Flapen colleague holding a blank storyboard for the photographer
Getting Started

Do I need trademarks before launching on Amazon

You can list without a trademark, but Brand Registry, A+ content, Sponsored Brands, and hijacker enforcement all wait behind it. File before sourcing finishes.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Crowdfunding vs revenue-based financing for Amazon: a Flapen operator planning a launch budget with a printed timeline and a calculator
Getting Started

Crowdfunding vs revenue-based financing for Amazon

Choose crowdfunding to prove demand for a product that does not exist yet, and revenue-based financing to restock one already selling. Neither funds a guess.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Cost to launch Amazon brand globally: a Flapen operator planning a launch budget with a printed timeline and a calculator
Getting Started

Cost to launch Amazon brand globally

A five-product brand runs $25,000 to $50,000 and seven months in one market. Global cost is that number repeated, plus trademark, compliance, and translation.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Content calendar for Amazon A+ and Posts first year: a Flapen operator marking milestones on a blank wall calendar at a sample table
Getting Started

Content calendar for Amazon A+ and Posts first year

Plan four A+ revisions driven by conversion data and one weekly Posts cadence you can hold for fifty two weeks. Revise on evidence, publish on schedule.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Cash flow timeline from production to Amazon payouts: a Flapen operator marking milestones on a blank wall calendar at a sample table
Getting Started

Cash flow timeline from production to Amazon payouts

Cash leaves at the deposit and returns months later, after production, freight, customs, receiving, selling, and a two-week settlement cycle. Fund the gap.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Bootstrap vs funded Amazon launch: a Flapen operator drawing a five-step path on a whiteboard for the team
Getting Started

Bootstrap vs funded Amazon launch

Bootstrap when your cash covers one product at $8,000 to $15,000. Raise when building a five product brand at $25,000 to $50,000 or when reorders block growth.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Best products for low-capital Amazon startups: a Flapen operator drawing a five-step path on a whiteboard for the team
Getting Started

Best products for low-capital Amazon startups

Pick light, simple, non-gated products whose first few hundred units fit in $8,000 to $15,000. Weight, complexity, and return risk set the budget, not price.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Best countries to source products for Amazon: two Flapen operators counting a first modest inventory on a pallet
Getting Started

Best countries to source products for Amazon

China holds most supplier clusters. Vietnam, India, Turkey, Mexico, and Poland win on duty, lead time, or proximity. Pick the cluster, then visit the factory.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon launch checklist month by month: two Flapen operators counting a first modest inventory on a pallet
Getting Started

Amazon launch checklist month by month

Spread the launch over seven months, two for research, two for production and creative, one for listing prep, one for launch, one for scale, fix, or kill.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Alternatives to Vine for early reviews: a Flapen colleague holding a blank storyboard for the photographer
Getting Started

Alternatives to Vine for early reviews

Four compliant Vine alternatives exist, Request a Review, follow-up messaging, neutral inserts, and real order volume. Volume does most of the work.
Joel Turcotte Gaucher

Joel Turcotte Gaucher