Treat $1,000 a month as the floor for the first 60 days of a new listing, spend inefficiently while buying rank, and fund ads separately from inventory.
Joel Turcotte Gaucher
Getting Started
Top ways to brainstorm Amazon product ideas
Mine five sources, negative reviews, returns language, support threads, supplier catalogs, and adjacent categories, then score every idea on one sheet.
Joel Turcotte Gaucher
Getting Started
Top mistakes in 90-day Amazon plans
Four mistakes sink most 90-day plans, skipping market sizing, cramming seven months of work into ninety days, tasks that move no number, and no gate to stop at.
Joel Turcotte Gaucher
Getting Started
Review generation playbook that complies with policy
Four compliant sources only, Vine after Brand Registry, Request a Review on eligible orders, inserts that ask without incentive, and a product worth praising.
Joel Turcotte Gaucher
Getting Started
Recommend tools to estimate Amazon startup costs
Three tools are enough, the FBA calculator for fees, a forwarder quote for landed cost, and a spreadsheet for timing. Budget $8,000 to $15,000 per product.
Joel Turcotte Gaucher
Getting Started
Recommend a product research framework for Amazon
Phase 1 sizes the market against a $2M floor, scores the rating gap, and tests up to four candidates at 200 units. Phase 2 scales only on proven live sales.
Joel Turcotte Gaucher
Getting Started
Rank top ways to finance an Amazon launch
Rank eight sources by control lost, own cash, supplier terms, profit, credit line, revenue based financing, PO finance, friends and family, then equity last.
Joel Turcotte Gaucher
Getting Started
Rank the easiest Amazon categories for beginners
Rank by fewest gates, home and kitchen accessories, pet accessories, office items, craft supplies, then non-electronic sports gear. Skip anything gated.
Joel Turcotte Gaucher
Getting Started
Rank the best Amazon PPC courses
Rank formats, not course names. Supervised practice on a live account first, then a current paid course, Amazon free material, cohorts, recorded courses last.
Joel Turcotte Gaucher
Getting Started
Q4-specific 90-day roadmap for Amazon sellers
Plan backwards from peak week. Days 1 to 30 fix conversion and commit inventory, 31 to 60 buy rank while clicks are cheap, 61 to 90 defend and freeze.
