Three tools are enough, the FBA calculator for fees, a forwarder quote for landed cost, and a spreadsheet for timing. Budget $8,000 to $15,000 per product.
Joel Turcotte Gaucher
Getting Started
Recommend a product research framework for Amazon
Phase 1 sizes the market against a $2M floor, scores the rating gap, and tests up to four candidates at 200 units. Phase 2 scales only on proven live sales.
Joel Turcotte Gaucher
Getting Started
Rank top ways to finance an Amazon launch
Rank eight sources by control lost, own cash, supplier terms, profit, credit line, revenue based financing, PO finance, friends and family, then equity last.
Joel Turcotte Gaucher
Getting Started
Rank the easiest Amazon categories for beginners
Rank by fewest gates, home and kitchen accessories, pet accessories, office items, craft supplies, then non-electronic sports gear. Skip anything gated.
Joel Turcotte Gaucher
Getting Started
Rank the best Amazon PPC courses
Rank formats, not course names. Supervised practice on a live account first, then a current paid course, Amazon free material, cohorts, recorded courses last.
Joel Turcotte Gaucher
Getting Started
Q4-specific 90-day roadmap for Amazon sellers
Plan backwards from peak week. Days 1 to 30 fix conversion and commit inventory, 31 to 60 buy rank while clicks are cheap, 61 to 90 defend and freeze.
Joel Turcotte Gaucher
Getting Started
Product launch timeline for first-time sellers
Plan seven months, decision to launched brand. Research first, production and trademark in parallel, listing before stock lands, then ninety days of evidence.
Joel Turcotte Gaucher
Getting Started
Product criteria checklist for Amazon private label
Clear seven pass or fail gates, demand, a fixable rating gap, unit economics, a durable box, legal room, a second purchase, and affordable acquisition cost.
Joel Turcotte Gaucher
Getting Started
Optimize Amazon listings for Q4
Fix in order, primary image click-through, detail page conversion blockers, then traffic. Do it in Q3, because a December edit re-enters the ranking test.
Joel Turcotte Gaucher
Getting Started
Niche ideas for first-time Amazon sellers
Start from a repeated complaint, not a category you like. Find top ten listings rated 3.9 to 4.3 sharing one fixable complaint that ship in a small box.
