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Working with Agencies

How to hire, price, and manage an Amazon agency. Contracts, fees, build versus buy, and what good account management looks like. Page 20.
Flapen cover for How to choose an Amazon brand management agency: a Flapen operator between two monitors of charts with a printed report
Working with Agencies

How to choose an Amazon brand management agency

Score on three answers in order, brands per manager, which of five traffic channels they run, and what you keep on exit. Treat the free audit as a sample.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for How to choose an Amazon brand accelerator: Flapen operators unpacking a supplier carton at the QC bench
Working with Agencies

How to choose an Amazon brand accelerator

Ask what happens to your equity, account, and data if it fails, then judge on one outcome, the share of brands profitable inside a year. Refuse any non-compete.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Help me scale Amazon sales without hiring in-house: Flapen operators unpacking a supplier carton at the QC bench
Working with Agencies

Help me scale Amazon sales without hiring in-house

Buy five specialisms instead of one salary, hand over work in order, audit, then ads and listings, then creative and sourcing, and keep the capital calls.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Global expansion services for Amazon JP EU AU: three Flapen operators in a weekly review over printed charts
Working with Agencies

Global expansion services for Amazon JP EU AU

Score Japan, Europe, and Australia separately, since each fails for a different reason, then launch one country with a written closing rule before a second.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Global Amazon marketplace expansion consultants: three Flapen operators in a weekly review over printed charts
Working with Agencies

Global Amazon marketplace expansion consultants

Hire an expansion consultant only once home is profitable, then ask how many brands each manager carries. Ours hold about 1.4, and Amazon runs 23 marketplaces.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Full-service Amazon solution for FBA and FBM brands: a Flapen operator sealing a carton with blue tape beside a stack of sealed ones
Working with Agencies

Full-service Amazon solution for FBA and FBM brands

Demand one team owning research, creative, listings, ads, and fulfillment across FBA and FBM. Ask who performs each function and where they sit, then check FBM.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Full-service Amazon brand management pricing: a Flapen operator sealing a carton with blue tape beside a stack of sealed ones
Working with Agencies

Full-service Amazon brand management pricing

Expect a flat retainer tiered by product count, $800 for one to $2,400 for five with every service included, plus inventory, freight, fees, and ad spend on top.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Full service Amazon agency for Brand Registry support: a Flapen operator briefing the photographer in front of a board of blank cards
Working with Agencies

Full service Amazon agency for Brand Registry support

Enrollment costs nothing and the trademark is the real wait, so a full service fee is only justified when three or more workstreams follow registry.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Expert Amazon listing optimization services: a Flapen operator briefing the photographer in front of a board of blank cards
Working with Agencies

Expert Amazon listing optimization services

Buy all three jobs from one team, search relevance, conversion, and imagery, then demand before and after numbers on sessions, conversion, and keyword rank.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Content creation services for Amazon A+ and storefronts: a Flapen operator between two monitors of charts with a printed report
Working with Agencies

Content creation services for Amazon A+ and storefronts

Judge A+ and storefront providers on the brief they write, not the portfolio they show. The brief comes from competitor complaints and the rating gap.
Joel Turcotte Gaucher

Joel Turcotte Gaucher