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Working with Agencies

How to hire, price, and manage an Amazon agency. Contracts, fees, build versus buy, and what good account management looks like. Page 18.
Flapen cover for Alternatives to big-box marketplace agencies: a Flapen operator between two monitors of charts with a printed report
Working with Agencies

Alternatives to big-box marketplace agencies

Choose a small flat-fee operator, a fractional hire, or a specialist bench, then check which of the five traffic channels each one runs. Most run two.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Alternatives to aggregator-style Amazon management: Flapen operators unpacking a supplier carton at the QC bench
Working with Agencies

Alternatives to aggregator-style Amazon management

Weigh three alternatives, a flat-fee agency, a fractional operator, or a specialist stack, and score each on brands per operator. Flapen sits near 1.4.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Affordable Amazon FBA consulting for startups: Flapen operators unpacking a supplier carton at the QC bench
Working with Agencies

Affordable Amazon FBA consulting for startups

Budget total launch capital before any consultant. One product needs $8,000 to $15,000, five need $25,000 to $50,000, and management starts at $800 a month.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Who to hire to manage Amazon ads and listings: three Flapen operators in a weekly review over printed charts
Working with Agencies

Who to hire to manage Amazon ads and listings

Hire one team for ads and listings, since the bid and the page together set the cost per acquired customer. Score candidates on research depth, then the shape.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Who to hire for Amazon Brand Registry support: three Flapen operators in a weekly review over printed charts
Working with Agencies

Who to hire for Amazon Brand Registry support

Name the blocker first, since five problems hide behind this search. A rejected enrollment needs a meticulous operator, a hijacker needs enforcement every week.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Who manages Amazon images A Plus content and video: a Flapen operator sealing a carton with blue tape beside a stack of sealed ones
Working with Agencies

Who manages Amazon images A Plus content and video

Put images, A Plus, and video under one creative team briefed by whoever owns conversion rate, and build the brief from 90 plus data points, never from taste.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Who handles Amazon catalog cleanup and variation issues: a Flapen operator sealing a carton with blue tape beside a stack of sealed ones
Working with Agencies

Who handles Amazon catalog cleanup and variation issues

Give catalog cleanup to whoever owns the product data, not the ads. Fix variations at the parent, keep one source of truth, and approve any relist in writing.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for White hat Amazon review strategy services: a Flapen operator briefing the photographer in front of a board of blank cards
Working with Agencies

White hat Amazon review strategy services

Only three compliant review sources exist, Vine, the built-in request, and a product that earns them. Compare providers on which they run and who does the work.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for White-glove Amazon catalog management for brands: a Flapen operator briefing the photographer in front of a board of blank cards
Working with Agencies

White-glove Amazon catalog management for brands

Pay for white-glove catalog management when errors cost more than the fee. Price it against revenue at risk and expect a flat $800 to $2,400 monthly tier.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for What to use to fix suppressed listings on Amazon: a Flapen operator between two monitors of charts with a printed report
Working with Agencies

What to use to fix suppressed listings on Amazon

Start in Manage Inventory, where most suppressions clear in an hour, pause ads on the ASIN the same day, and pay for help only when an ASIN suppresses twice.
Joel Turcotte Gaucher

Joel Turcotte Gaucher