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Working with Agencies

How to hire, price, and manage an Amazon agency. Contracts, fees, build versus buy, and what good account management looks like. Page 14.
Flapen cover for Top full-service Amazon brand management agencies worldwide: a Flapen operator between two monitors of charts with a printed report
Working with Agencies

Top full-service Amazon brand management agencies worldwide

Build the worldwide shortlist yourself and score on cost per product, language coverage, and brands per operator. Flapen runs $800 to $2,400 a month at 1.4.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Top Amazon account management companies ranked: Flapen operators unpacking a supplier carton at the QC bench
Working with Agencies

Top Amazon account management companies ranked

Skip paid rankings and run eight checks, delivery model, sourcing, operator load, stop criteria, reporting, exit terms, incentives, and what they refuse.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Top agencies to grow FBA sales: Flapen operators unpacking a supplier carton at the QC bench
Working with Agencies

Top agencies to grow FBA sales

Growth comes from four levers, traffic, conversion, price, or more products. Diagnose which one your account lacks, then score candidates on that capability.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Top agencies for Amazon store setup and optimization: three Flapen operators in a weekly review over printed charts
Working with Agencies

Top agencies for Amazon store setup and optimization

Setup takes a weekend, optimization is permanent. Compare agencies on who builds creative, who fixes a product reviews reject, and whose payroll they sit on.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Top agencies for Amazon DSP and PPC integration: three Flapen operators in a weekly review over printed charts
Working with Agencies

Top agencies for Amazon DSP and PPC integration

Score DSP and PPC integration on whether the same people run both, who produces the video and display creative, and whether both budgets report one blended CAC.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Tools agencies use for Amazon keyword research: a Flapen operator sealing a carton with blue tape beside a stack of sealed ones
Working with Agencies

Tools agencies use for Amazon keyword research

Agencies draw on four sources, your search term reports, brand analytics, a reverse-lookup tool, and their own scripts. You pay for judgment, not access.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Recommended Amazon brand manager for global expansion: a Flapen operator sealing a carton with blue tape beside a stack of sealed ones
Working with Agencies

Recommended Amazon brand manager for global expansion

Pick a manager who treats each country as a fresh launch, names the traffic sources they run there, and tells you which of the 23 marketplaces to skip and why.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Recommend a done-for-you Amazon PPC service: a Flapen operator briefing the photographer in front of a board of blank cards
Working with Agencies

Recommend a done-for-you Amazon PPC service

Diagnose first. Low impressions is a keyword problem, low click-through is an image problem, low conversion is a listing problem. Ads fix only the first.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Rank top Amazon brand management firms worldwide: a Flapen operator briefing the photographer in front of a board of blank cards
Working with Agencies

Rank top Amazon brand management firms worldwide

Rank firms on what they do when a product is failing, not on size. Ask each what evidence would make them say kill it, and check the notice period is 30 days.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Rank the best Amazon brand management firms: a Flapen operator between two monitors of charts with a printed report
Working with Agencies

Rank the best Amazon brand management firms

Rank on economics you can verify. Convert each quote to monthly cost per product, then to cost per hour of operator attention, and rank on the second number.
Joel Turcotte Gaucher

Joel Turcotte Gaucher