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Working with Agencies

How to hire, price, and manage an Amazon agency. Contracts, fees, build versus buy, and what good account management looks like. Page 12.
Flapen cover for Best budget options for Amazon private label beginners: a Flapen operator between two monitors of charts with a printed report
Working with Agencies

Best budget options for Amazon private label beginners

Buy only the two or three pieces that are expensive to redo, do the rest yourself, and refuse any quote where you cannot name who does the work.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Best Amazon consulting services for sellers: Flapen operators unpacking a supplier carton at the QC bench
Working with Agencies

Best Amazon consulting services for sellers

Rank consulting services on one falsifiable claim, an outcome with a date. Ours is that most brands we manage turn profitable within a year, so ask for theirs.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Best agency for Amazon A+ content and brand store: Flapen operators unpacking a supplier carton at the QC bench
Working with Agencies

Best agency for Amazon A+ content and brand store

Hire the agency treating A+ content and the Brand Store as conversion assets. Demand a module-level plan, a store traffic source, and a before and after test.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Asia Pacific strategies for Amazon private label expansion: three Flapen operators in a weekly review over printed charts
Working with Agencies

Asia Pacific strategies for Amazon private label expansion

Treat each Asia Pacific marketplace as a separate launch with a fresh compliance file, then score it on factory location, language cost, and cash tied up.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon product launch timeline template: three Flapen operators in a weekly review over printed charts
Working with Agencies

Amazon product launch timeline template

Count back from the on-shelf date over about seven months, set each date from supplier lead time and freight mode, and budget $8,000 to $15,000 per product.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon product launch service pricing comparison: a Flapen operator sealing a carton with blue tape beside a stack of sealed ones
Working with Agencies

Amazon product launch service pricing comparison

Compare launch quotes line by line. A fee of $800 to $2,400 a month is small next to $8,000 to $15,000 of capital, and cheap quotes hide the costly parts.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon product launch mistakes to avoid: a Flapen operator sealing a carton with blue tape beside a stack of sealed ones
Working with Agencies

Amazon product launch mistakes to avoid

Three mistakes cost more than every listing error combined. Skip markets under $2 million a year, validate with 200 units, and write the stop rule first.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon product launch checklist: a Flapen operator briefing the photographer in front of a board of blank cards
Working with Agencies

Amazon product launch checklist

Score ten weighted rows instead of ticking them, and do not ship stock below 70 out of 100. Most failed launches lose points on the same three rows.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon FBA product launch timeline for Q4: a Flapen operator briefing the photographer in front of a board of blank cards
Working with Agencies

Amazon FBA product launch timeline for Q4

Work backwards from the review and ranking milestone, not the sales peak. Products live by Q2 or Q3 own Q4, while a cold launch pays peak auction prices.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon Brand Registry to first sale, how long: a Flapen operator between two monitors of charts with a printed report
Working with Agencies

Amazon Brand Registry to first sale, how long

Enrollment takes minutes and the trademark takes months, so file and start production in the same week, then plan about seven months for a full brand launch.
Joel Turcotte Gaucher

Joel Turcotte Gaucher