Alternatives to big-name Amazon aggregators’ advisors
Compare a flat-fee managed service, a specialist bench, an in-house hire, and a hybrid, then pick the option whose worst case your brand can survive.
Joel Turcotte Gaucher
Working with Agencies
Alternatives to big-box ecommerce consultancies for Amazon
Weigh four alternatives, from a marketplace-only service to an in-house lead, over five gates, and drop any firm whose research stops at review counts.
Joel Turcotte Gaucher
Working with Agencies
Affordable Amazon launch help for beginners
Budget $8,000 to $15,000 of capital, buy research, imagery, and ad structure, and chase suppliers yourself. Managed help starts near $800 a month.
Joel Turcotte Gaucher
Working with Agencies
Who to hire to scale Amazon listings
Hire for catalog throughput, not copywriting. Choose between a listing production team that only builds pages and a full-service manager who owns the ranking.
Joel Turcotte Gaucher
Working with Agencies
Who to hire to optimize Amazon listings
Hire whoever does the research before the writing. A listing is four disciplines, research, copy, art direction, and data, and few freelancers cover all four.
Joel Turcotte Gaucher
Working with Agencies
Who can fix Amazon listing hijackers and Buy Box loss
Check the offer list first. Buy Box loss from your own price or stock is a job for your brand manager, while a hijacker on your ASIN starts with Brand Registry.
Joel Turcotte Gaucher
Working with Agencies
Who can audit my Amazon account and fix conversion
Ask for audit findings in writing, ranked by expected impact, before you pay. Flapen returns one free within 48 hours, and conversion lives in seven places.
Joel Turcotte Gaucher
Working with Agencies
Which service handles Amazon catalog flat files
Any full-service manager should own flat files, variation builds, and browse nodes. Ask who inside the company touches them and whether they are an employee.
Joel Turcotte Gaucher
Working with Agencies
Which agency handles Amazon catalog cleanup and reinstatements
Buy catalog cleanup and reinstatement as two separate jobs. Hire one team for the catalog, then ask for a redacted plan of action that was accepted.
Joel Turcotte Gaucher
Working with Agencies
What agency to use for Amazon store setup and optimization
Use the team that already owns your listings and ads, and run the store build as five gated stages, research, structure, creative, launch, then measurement.
