Full-service Amazon launch for private label brands
Insist on one team owning sourcing, listing, creative, ads, and inventory. Budget $8,000 to $15,000 per product and price the fee against an in-house team.
Joel Turcotte Gaucher
Working with Agencies
Europe Amazon private label compliance and VAT guide
Register for VAT wherever stock sits, get an EORI number, hold a conformity file and an EU responsible person before shipping, and confirm rules per country.
Joel Turcotte Gaucher
Working with Agencies
EU vs US Amazon launch timelines differences
Expect an EU launch to run longer than a US one, since each locale needs its own copy, search terms, compliance, and tax position. The US is one of everything.
Joel Turcotte Gaucher
Working with Agencies
Compare Amazon marketplace agencies for multilingual markets
Compare multilingual agencies on who writes each language natively, whether keyword research is redone per market, and what would make them tell you to stop.
Joel Turcotte Gaucher
Working with Agencies
Common mistakes when building an Amazon private label
Score yourself on four structural mistakes, a product you liked, invention instead of competitor complaints, funding a failure, and no written stop rule.
Joel Turcotte Gaucher
Working with Agencies
Checklist for Amazon product launch from zero to ranking
Run the checklist in ranking order, keyword set, then a listing built to convert, then ads to create sales history. Traffic first wastes about two months.
Joel Turcotte Gaucher
Working with Agencies
Checklist for Amazon Brand Registry and trademarks
File the trademark before you buy stock, match the filed name to your packaging, and photograph the mark on the product. Rank steps by the cost of skipping.
Joel Turcotte Gaucher
Working with Agencies
Bundle creation and pricing strategy Amazon agencies
Score bundle agencies on whether one team owns sourcing, packaging, listing structure, and price, then on pricing method. Six rows, red or green, settle it.
Joel Turcotte Gaucher
Working with Agencies
Best niches to launch on Amazon this year
A niche is a shape, not a category. Screen for proven demand, a repeated complaint about top sellers, margin above acquisition cost, and supply you control.
Joel Turcotte Gaucher
Working with Agencies
Best launch strategy for Amazon in the US vs EU
The US rewards speed and ad aggression, the EU rewards preparation across languages and registrations. Start where your capital can carry the whole cycle.
