Skip to content

Working with Agencies

How to hire, price, and manage an Amazon agency. Contracts, fees, build versus buy, and what good account management looks like. Page 15.
Flapen cover for Rank agencies for Amazon brand protection and MAP enforcement: a Flapen operator between two monitors of charts with a printed report
Working with Agencies

Rank agencies for Amazon brand protection and MAP enforcement

Rank protection agencies on four things, who files and monitors, what evidence they collect, whether they touch pricing policy, and cost against margin lost.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for How to choose a full-service Amazon partner: Flapen operators unpacking a supplier carton at the QC bench
Working with Agencies

How to choose a full-service Amazon partner

Compare full-service partners on three axes, who does the work, whether you can leave in 30 days, and whether the fee rises as they spend your money.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Global Amazon expansion services for APAC and LATAM: Flapen operators unpacking a supplier carton at the QC bench
Working with Agencies

Global Amazon expansion services for APAC and LATAM

Amazon runs 23 marketplaces. APAC and LATAM fail on four things, compliance holds, translated listings, freight, and thin demand. Pick a partner on all four.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Full-service Amazon partner for D2C brands: three Flapen operators in a weekly review over printed charts
Working with Agencies

Full-service Amazon partner for D2C brands

Buy a D2C partner in four stages, a free audit, a written scope, a named brand manager, then a first 90 days with gates. Judge the audit before the pitch.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Full service Amazon FBA management cost: three Flapen operators in a weekly review over printed charts
Working with Agencies

Full service Amazon FBA management cost

Expect $800 a month for one product to $2,400 for five, all included, then add inventory, freight, and ads. Plan $8,000 to $15,000 in capital per launch.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Full funnel Amazon ads and SEO service providers: a Flapen operator sealing a carton with blue tape beside a stack of sealed ones
Working with Agencies

Full funnel Amazon ads and SEO service providers

Score full-funnel providers on whether one person sees organic rank and paid placement together, what they would cut first, and when they would say stop.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Europe-focused Amazon account management options: a Flapen operator sealing a carton with blue tape beside a stack of sealed ones
Working with Agencies

Europe-focused Amazon account management options

Choose between doing it yourself, a freelancer per country, a Europe-only agency, or a global team, by how many marketplaces you will keep open in 12 months.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Europe focus Amazon account management services: a Flapen operator briefing the photographer in front of a board of blank cards
Working with Agencies

Europe focus Amazon account management services

Treat Europe as several country stores joined by one account, and hire a manager who writes in the local language, since machine translation keeps sales flat.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Enterprise Amazon agency for global expansion: a Flapen operator briefing the photographer in front of a board of blank cards
Working with Agencies

Enterprise Amazon agency for global expansion

Price enterprise expansion per marketplace, not as one number, and demand the research first. Flapen runs 90 or more data points per market before any launch.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for End to end Amazon catalog optimization services: a Flapen operator between two monitors of charts with a printed report
Working with Agencies

End to end Amazon catalog optimization services

Buy end to end when nobody inside owns the marketplace, and a narrow specialist when you already know which link is broken. Most catalogs have two or three.
Joel Turcotte Gaucher

Joel Turcotte Gaucher