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Yoga Towel

Fail

Demand is soft, at -31.5% this quarter, so Yoga Towel is a Fail.

Flapen Score
44
44 / 100
Ranks 570 of 792 Sports & Outdoors niches · −6 vs the category median of 50
Market size
£47K/yr120K searches / yr
90-day growth
-31.5%search demand this quarter
Competition
52%top-5 click share · 15 brands · 21 sellers

Flapen Score

Yoga Towel against its category

The dotted line is the Sports & Outdoors average. Past it, Yoga Towel is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yoga Towel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yoga Towel 120K times last year and spent an estimated £47K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-31.5%
Conversion, latest week
3.2%
Market size, estimated
£47Ka year
Peak month
February1.8× the quietest month
Top search term
yoga towel47K searches a year

02 · Price

A sale here is worth £12.22.

Listings sell for £12.22 on average, from £6.49 to £22.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.22 that is £1K to £3K a year per listing.

Average price
£12.22under the $15 to $100 sweet spot
Price range
£6.49–£22.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #38 within Fitness. It carries 818 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
3.7%
Average rank
#38in Fitness
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
818per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Yoga Towel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

21

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

23%

  • Oaygat44%
  • flintronic10%
  • POLYTE9%
  • Audasi5%
  • voidbiov5%
  • HAPBEAR4%

Demand

Yoga Towel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Yoga Towel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yoga towel47K/yr
  • hot yoga towel18K/yr
  • yoga towel non slip hot yoga17K/yr
  • yoga mat towel13K/yr
  • pilates towel5K/yr
  • hot yoga towel non slip7K/yr
  • non slip yoga towel5K/yr
  • yoga towels4K/yr
  • yoga mat towels3K/yr

Reviews and returns

What reviews say buyers love and hate about Yoga Towel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Grip19%−0.10

Not adequate for yoga as its fully slippery

The towel is super slippery - it slips on the yoga mat

thought might be slippery

Thickness9%−0.03

Very thin

It might be thinner than some mats

Quality-Overall8%+0.96

poor quality

The quality is really disappointing

Stain Resistance6%−0.07

It stains

it still stains everything it's washed with

Durability4%−0.04

Not for me - don't think it's going to last

I would not buy for durability

Unfortunately, its already starting to fall apart

Love

Quality-Overall25%+0.96

Good quality

Good quality and nice colour pilates mat

Good quality towel

Value For Money10%+0.91

great value for money

Great item for the price

Good value as described

Grip8%−0.10

The grip silicone design helps keep the towel in place on the mat

Perfect grip too :

Fantastic not one slip or slide

Advertised Vs Actual Product6%+0.67

Does the job

Exactly how it was described

Washability5%+0.50

Really good, easy to carry and washes Really well

it is still as good as when I bought it. with pretty much daily washing

Return

1.0% Return rate 38% Fixable by listing

Color15%█▄▃▆▄▅
Grip14%▅█▃▂▅▂

Not adequate for yoga as its fully slippery

The towel is super slippery - it slips on the yoga mat

thought might be slippery

Size-Overall14%▃▅▄▆█▆
Thin11%▁▆▃▄▆█
Quality-Overall11%█▃▅▆▃▁

poor quality

The quality is really disappointing

FAQ

Common Yoga Towel questions

Answered from the same tracked data.