Yoga Towel
soft demand (-31.5% this quarter) — Yoga Towel doesn't clear our bar today.
Flapen Score
Is Yoga Towel profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Yoga Towel is a £47K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 44/100.
Yoga Towel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -31.5% over the last 90 days and 3.2% of searches end in a purchase.
£47K
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 24 products
Top Yoga Towel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Oaygat Yoga Mat Towel Sweat Absorbent Yoga Mat Towel Quick-drying Hot Yoga Mat Cloth Non-slip Yoga Mat Towels 24 x72 Fitness Mat Towel with Mesh Carrying Bag for Bikram Pilates Gym Workout
- Price
- £10.83
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 2y ago
flintronic Yoga Towel Yoga Mat Towel with Grip Silicone Dots Microfibre Yoga Blanket Towel Soft & Breathable with Quick Dry Yoga Towels and Mesh Carry Bag for Bikram Pilates - 183x63cm
- Price
- £9.66
- Rating
- 4.4/5
- Reviews
- 195
- Age
- 1y ago
POLYTE Microfibre Non-Slip Yoga Towel Secure Elastic Straps 61.0x182.9 cm
- Price
- £13.08
- Rating
- 4.4/5
- Reviews
- 561
- Age
- 3y ago
Oaygat Yoga Mat Towel 24 x72 Non-slip Yoga Towel Quick-drying Yoga Blanket Mat Hot Yoga Mat Cloth Yoga Mat Towel with Mesh Carrying Bag Absorbent Hot Yoga Towel for Bikram Pilates Workout
- Price
- £10.19
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 2y ago
voidbiov Non Slip Yoga Mat Towels With Carrying Bag Extra Long Dot Grip Bikram Yoga Mat Towel Purple
- Price
- £9.80
- Rating
- 4.5/5
- Reviews
- 1,397
- Age
- 9y ago
Trending
90-day click momentum
HAPBEAR Hot Yoga Towel with Non-Slip Grip Dots Super-Absorbent Microfiber Yoga Mat Towel for Sweaty Bikram Pilates and Studio Workouts - Blue
- Price
- £17.62
- Rating
- 4.8/5
- Reviews
- 62
- Age
- 9mo ago
1Above yoga mat | Eco Friendly and Odour Free| Perfect for Home Gym and Outdoor Use| Ideal for Yoga and Pilates| Lightweight for Travel and Home Workout Mats with Carry Strap Included (PINK&BLACK)
- Price
- £10.66
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 2y ago
BAGAIL Microfibre Towel - Quick Dry Super Absorbent Ultra Light & Compact - Ideal for Camping Travel & Beach Swimming Towel Great for Sports Gym Yoga and Backpacking Pink 80x40cm
- Price
- £8.97
- Rating
- 4.6/5
- Reviews
- 10,001
- Age
- 2y ago
Yogii Yoga Mat - Non-Slip 6mm Thick TPE & Travel-friendly Yoga Mat - Perfect for Home & Gym Exercise Fitness & Pilates - With Laser Alignment Guides (Nude/Old Rose) for Men & Women
- Price
- £15.63
- Rating
- 4.4/5
- Reviews
- 3,385
- Age
- 1y ago
azark Microfibre Towel Quick Dry Lightweight & Super Absorbent Gym Travel Yoga Camping & Beach Soft & Durable Multiple Sizes (Pink Medium)
- Price
- £6.49
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 1y ago
Newest
by launch date
Fit-Flip Yoga towel nonslip lightweight and quick dry
- Price
- £22.09
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 8mo ago
flintronic Yoga Towel Yoga Mat Towel with Grip Silicone Dots Microfibre Yoga Blanket Towel Soft & Breathable with Quick Dry Yoga Towels and Mesh Carry Bag for Bikram Pilates - 183x63cm
- Price
- £9.60
- Rating
- 4.4/5
- Reviews
- 195
- Age
- 8mo ago
HAPBEAR Hot Yoga Towel with Non-Slip Grip Dots Super-Absorbent Microfiber Yoga Mat Towel for Sweaty Bikram Pilates and Studio Workouts - Blue
- Price
- £17.62
- Rating
- 4.8/5
- Reviews
- 62
- Age
- 9mo ago
Amazon Basics Hot Yoga Mat Towel Soft Microfiber Non-Slip Absorbent 188 cm x 61 cm Aqua
- Price
- £8.32
- Rating
- 4.0/5
- Reviews
- 379
- Age
- 1y ago
azark Microfibre Towel Quick Dry Lightweight & Super Absorbent Gym Travel Yoga Camping & Beach Soft & Durable Multiple Sizes (Pink Medium)
- Price
- £6.49
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 rising
Sellers
21
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
23%
- Oaygat44%
- flintronic10%
- POLYTE9%
- Audasi5%
- voidbiov5%
- HAPBEAR4%
Yoga Towel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Top Yoga Towel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- yoga towel47K/yr
- hot yoga towel18K/yr
- yoga towel non slip hot yoga17K/yr
- yoga mat towel13K/yr
- pilates towel5K/yr
- hot yoga towel non slip7K/yr
- non slip yoga towel5K/yr
- yoga towels4K/yr
- yoga mat towels3K/yr
What reviews say buyers love and hate about Yoga Towel
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“Good quality”
“great value for money”
“The grip silicone design helps keep the towel in place on the mat”
“Does the job”
“Really good, easy to carry and washes Really well”
What buyers complain about
62% of reviews“Not adequate for yoga as its fully slippery”
“Very thin”
“poor quality”
“It stains”
“Not for me - don't think it's going to last”
Yoga Towel return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
38%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Yoga Towel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
