Yoga Towel
FailDemand is soft, at -31.5% this quarter, so Yoga Towel is a Fail.
- Flapen Score
- 44 / 100Ranks 570 of 792 Sports & Outdoors niches · −6 vs the category median of 5044
- Market size
- £47K/yr120K searches / yr
- 90-day growth
- -31.5%search demand this quarter
- Competition
- 52%top-5 click share · 15 brands · 21 sellers
Flapen Score
Yoga Towel against its category
The dotted line is the Sports & Outdoors average. Past it, Yoga Towel is stronger. Inside it, weaker.
Market
The Yoga Towel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Yoga Towel 120K times last year and spent an estimated £47K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Feb. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 120K
- Growth, 90 days vs prior 90
- -31.5%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £47Ka year
- Peak month
- February1.8× the quietest month
- Top search term
- yoga towel47K searches a year
02 · Price
A sale here is worth £12.22.
Listings sell for £12.22 on average, from £6.49 to £22.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.22 that is £1K to £3K a year per listing.
- Average price
- £12.22under the $15 to $100 sweet spot
- Price range
- £6.49–£22.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #38 within Fitness. It carries 818 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 96%
- Out of stock, average day
- 3.7%
- Average rank
- #38in Fitness
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 818per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Yoga Towel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Oaygat Yoga Mat Towel Sweat Absorbent Yoga Mat Towel Quick-drying Hot Yoga Mat Cloth Non-slip Yoga Mat Towels 24 x72 Fitness Mat Towel with Mesh Carrying Bag for Bikram Pilates Gym Workout
- Price
- £10.83
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 2y ago

flintronic Yoga Towel Yoga Mat Towel with Grip Silicone Dots Microfibre Yoga Blanket Towel Soft & Breathable with Quick Dry Yoga Towels and Mesh Carry Bag for Bikram Pilates - 183x63cm
- Price
- £9.66
- Rating
- 4.4/5
- Reviews
- 195
- Age
- 1y ago

POLYTE Microfibre Non-Slip Yoga Towel Secure Elastic Straps 61.0x182.9 cm
- Price
- £13.08
- Rating
- 4.4/5
- Reviews
- 561
- Age
- 3y ago

Oaygat Yoga Mat Towel 24 x72 Non-slip Yoga Towel Quick-drying Yoga Blanket Mat Hot Yoga Mat Cloth Yoga Mat Towel with Mesh Carrying Bag Absorbent Hot Yoga Towel for Bikram Pilates Workout
- Price
- £10.19
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 2y ago

voidbiov Non Slip Yoga Mat Towels With Carrying Bag Extra Long Dot Grip Bikram Yoga Mat Towel Purple
- Price
- £9.80
- Rating
- 4.5/5
- Reviews
- 1,397
- Age
- 9y ago
Trending
estimated 90-day click momentum
HAPBEAR Hot Yoga Towel with Non-Slip Grip Dots Super-Absorbent Microfiber Yoga Mat Towel for Sweaty Bikram Pilates and Studio Workouts - Blue
- Price
- £17.62
- Rating
- 4.8/5
- Reviews
- 62
- Age
- 9mo ago

1Above yoga mat | Eco Friendly and Odour Free| Perfect for Home Gym and Outdoor Use| Ideal for Yoga and Pilates| Lightweight for Travel and Home Workout Mats with Carry Strap Included (PINK&BLACK)
- Price
- £10.66
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 2y ago

BAGAIL Microfibre Towel - Quick Dry Super Absorbent Ultra Light & Compact - Ideal for Camping Travel & Beach Swimming Towel Great for Sports Gym Yoga and Backpacking Pink 80x40cm
- Price
- £8.97
- Rating
- 4.6/5
- Reviews
- 10,001
- Age
- 2y ago

Yogii Yoga Mat - Non-Slip 6mm Thick TPE & Travel-friendly Yoga Mat - Perfect for Home & Gym Exercise Fitness & Pilates - With Laser Alignment Guides (Nude/Old Rose) for Men & Women
- Price
- £15.63
- Rating
- 4.4/5
- Reviews
- 3,385
- Age
- 1y ago

azark Microfibre Towel Quick Dry Lightweight & Super Absorbent Gym Travel Yoga Camping & Beach Soft & Durable Multiple Sizes (Pink Medium)
- Price
- £6.49
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 1y ago
Newest
by launch date
Fit-Flip Yoga towel nonslip lightweight and quick dry
- Price
- £22.09
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 8mo ago

flintronic Yoga Towel Yoga Mat Towel with Grip Silicone Dots Microfibre Yoga Blanket Towel Soft & Breathable with Quick Dry Yoga Towels and Mesh Carry Bag for Bikram Pilates - 183x63cm
- Price
- £9.60
- Rating
- 4.4/5
- Reviews
- 195
- Age
- 8mo ago

HAPBEAR Hot Yoga Towel with Non-Slip Grip Dots Super-Absorbent Microfiber Yoga Mat Towel for Sweaty Bikram Pilates and Studio Workouts - Blue
- Price
- £17.62
- Rating
- 4.8/5
- Reviews
- 62
- Age
- 9mo ago

Amazon Basics Hot Yoga Mat Towel Soft Microfiber Non-Slip Absorbent 188 cm x 61 cm Aqua
- Price
- £8.32
- Rating
- 4.0/5
- Reviews
- 379
- Age
- 1y ago

azark Microfibre Towel Quick Dry Lightweight & Super Absorbent Gym Travel Yoga Camping & Beach Soft & Durable Multiple Sizes (Pink Medium)
- Price
- £6.49
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
21
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 94%
Open market
23%
- Oaygat44%
- flintronic10%
- POLYTE9%
- Audasi5%
- voidbiov5%
- HAPBEAR4%
Demand
Yoga Towel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Search terms
Top Yoga Towel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- yoga towel47K/yr
- hot yoga towel18K/yr
- yoga towel non slip hot yoga17K/yr
- yoga mat towel13K/yr
- pilates towel5K/yr
- hot yoga towel non slip7K/yr
- non slip yoga towel5K/yr
- yoga towels4K/yr
- yoga mat towels3K/yr
Reviews and returns
What reviews say buyers love and hate about Yoga Towel
We read the reviews and the return reasons for every product selling here.
“Not adequate for yoga as its fully slippery”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yoga Towel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









