Is yoga towel profitable to sell on Amazon United Kingdom?

The niche generates £47K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -31.5%. Flapen's verdict: Skip it (44/100).

How competitive is the yoga towel niche?

15 brands and 21 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in yoga towel?

Top complaints mined from reviews: Grip, Thickness, Quality-Overall. The return rate is 1.0%.

When does demand for yoga towel peak?

Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.

What does it cost to enter the yoga towel niche?

Listings span £6.49–£22.09; the average listing price is £12.22 (sweet spot $15–$100). The average incumbent carries 818 reviews — the moat a new listing must climb.

yoga towel

Skip it

Soft demand (-31.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Review moat

Good818.29

avg incumbent reviews — the moat a new listing must climb

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Avg price

Good£12.22

avg listing price — sweet spot $15–$100

Price range

Okay£6.49–£22.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad£47K

£47K/yr · 120K searches

Growth

Bad-31.5%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, yoga towel is a £47K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 44/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

yoga towel market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £37K–£49K; units × avg price
Conversion rate: 3.2%
Avg BSR: #38
Page quality: 0%
Prime: 96%
Sponsored: 88%
Out of stock: 3.7%
Avg brand age: 46 months
Avg seller age: 198 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

23%

Oaygat44%
flintronic10%
POLYTE9%
Audasi5%
voidbiov5%
HAPBEAR4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.5% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Open Trend

Top yoga towel search terms

yoga towel47K/yr -35.0%2.6% conv.
hot yoga towel18K/yr -31.3%2.6% conv.
yoga towel non slip hot yoga17K/yr -33.9%3.8% conv.
yoga mat towel13K/yr -17.3%1.5% conv.
pilates towel5K/yr +9.4%1.8% conv.
hot yoga towel non slip7K/yr -47.9%2.9% conv.
non slip yoga towel5K/yr -36.8%1.7% conv.
yoga towels4K/yr -28.0%2.2% conv.
yoga mat towels3K/yr -50.9%0.5% conv.

All search terms

Top yoga towel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oaygat Yoga Mat Towel Sweat Absorbent Yoga Mat Towel Quick-drying Hot Yoga Mat Cloth Non-slip Yoga Mat Towels 24 x72 Fitness Mat Towel with Mesh Carrying Bag for Bikram Pilates Gym Workout

Oaygat£10.834.4★53 rev

flintronic Yoga Towel Yoga Mat Towel with Grip Silicone Dots Microfibre Yoga Blanket Towel Soft & Breathable with Quick Dry Yoga Towels and Mesh Carry Bag for Bikram Pilates - 183x63cm

flintronic£9.664.4★195 rev

POLYTE Microfibre Non-Slip Yoga Towel Secure Elastic Straps 61.0x182.9 cm

POLYTE£13.084.4★561 rev

Oaygat Yoga Mat Towel 24 x72 Non-slip Yoga Towel Quick-drying Yoga Blanket Mat Hot Yoga Mat Cloth Yoga Mat Towel with Mesh Carrying Bag Absorbent Hot Yoga Towel for Bikram Pilates Workout

Oaygat£10.194.6★20 rev

voidbiov Non Slip Yoga Mat Towels With Carrying Bag Extra Long Dot Grip Bikram Yoga Mat Towel Purple

voidbiov£9.804.5★1,397 rev

Newest

by launch date

Fit-Flip Yoga towel nonslip lightweight and quick dry

Fit-Flip£22.0980 rev

8mo ago

flintronic Yoga Towel Yoga Mat Towel with Grip Silicone Dots Microfibre Yoga Blanket Towel Soft & Breathable with Quick Dry Yoga Towels and Mesh Carry Bag for Bikram Pilates - 183x63cm

flintronic£9.60195 rev

8mo ago

HAPBEAR Hot Yoga Towel with Non-Slip Grip Dots Super-Absorbent Microfiber Yoga Mat Towel for Sweaty Bikram Pilates and Studio Workouts - Blue

HAPBEAR£17.6262 rev

9mo ago

Amazon Basics Hot Yoga Mat Towel Soft Microfiber Non-Slip Absorbent 188 cm x 61 cm Aqua

Amazon Basics£8.32379 rev

1y ago

azark Microfibre Towel Quick Dry Lightweight & Super Absorbent Gym Travel Yoga Camping & Beach Soft & Durable Multiple Sizes (Pink Medium)

azark£6.4980 rev

1y ago

What buyers say about yoga towel

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good quality”

Value For Money10%

“great value for money”

Grip8%

“The grip silicone design helps keep the towel in place on the mat”

Advertised Vs Actual Product6%

“Does the job”

Washability5%

“Really good, easy to carry and washes Really well”

Exercise/Sports Suitability4%

“Perfect for Hotpod yoga”

Design-Overall3%

“Love the design”

Color3%

“Great colour too”

Wet Cleaning3%

“Works perfectly well as a non slip yoga mat--washable”

Cushion3%

“because it is very dense it still cushions well”

What buyers complain about

Grip19%

“Not adequate for yoga as its fully slippery”

Thickness9%

“Very thin”

Quality-Overall8%

“poor quality”

Stain Resistance6%

“It stains”

Durability4%

“Not for me - don't think it's going to last”

Material Quality3%

“This is not a material to be advertised or used as yoga towel”

Strap/String Quality3%

“Not the best plus theres no straps so it all comes undone”

Protection3%

“there was no protection”

Hard Feel3%

“too soft”

Moist/Dry3%

“the towel ends up soaked”

Top return reasons

Color15%

Grip14%

Size-Overall14%

Thin11%

Quality-Overall11%

Material Quality9%

Thickness4%

Advertised Vs Actual Product3%

Flatness2%

Smell2%

Common questions

Is yoga towel profitable to sell on Amazon United Kingdom?: The niche generates £47K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -31.5%. Flapen's verdict: Skip it (44/100).
How competitive is the yoga towel niche?: 15 brands and 21 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in yoga towel?: Top complaints mined from reviews: Grip, Thickness, Quality-Overall. The return rate is 1.0%.
When does demand for yoga towel peak?: Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
What does it cost to enter the yoga towel niche?: Listings span £6.49–£22.09; the average listing price is £12.22 (sweet spot $15–$100). The average incumbent carries 818 reviews — the moat a new listing must climb.