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Yoga Towel

Fail

Demand is soft, at -31.5% this quarter, so Yoga Towel is a Fail.

Flapen Score
44
44 / 100
Ranks 570 of 792 Sports & Outdoors niches · −6 vs the category median of 50
Market size
£47K/yr120K searches / yr
90-day growth
-31.5%search demand this quarter
Competition
52%top-5 click share · 15 brands · 21 sellers

Flapen Score

Yoga Towel against its category

The dotted line is the Sports & Outdoors average. Past it, Yoga Towel is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yoga Towel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yoga Towel 120K times last year and spent an estimated £47K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-31.5%
Conversion, latest week
3.2%
Market size, estimated
£47Ka year
Peak month
February1.8× the quietest month
Top search term
yoga towel47K searches a year

02 · Price

A sale here is worth £12.22.

Listings sell for £12.22 on average, from £6.49 to £22.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.22 that is £1K to £3K a year per listing.

Average price
£12.22under the $15 to $100 sweet spot
Price range
£6.49–£22.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #38 within Fitness. It carries 818 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
3.7%
Average rank
#38in Fitness
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
818per listing
Listings tracked
24

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Yoga Towel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

21

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 94%

Open market

23%

  • Oaygat44%
  • flintronic10%
  • POLYTE9%
  • Audasi5%
  • voidbiov5%
  • HAPBEAR4%

Demand

Yoga Towel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Yoga Towel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • yoga towel47K/yr
  • hot yoga towel18K/yr
  • yoga towel non slip hot yoga17K/yr
  • yoga mat towel13K/yr
  • pilates towel5K/yr
  • hot yoga towel non slip7K/yr
  • non slip yoga towel5K/yr
  • yoga towels4K/yr
  • yoga mat towels3K/yr

Reviews and returns

What reviews say buyers love and hate about Yoga Towel

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Grip”
1.0%of orders come back
“Not adequate for yoga as its fully slippery”
A buyer, on “Grip”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Yoga Towel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data