yoga mat bag
Skip itSoft demand (-29.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great£14.95avg listing price — sweet spot $15–$100
Review moat
Good941.96avg incumbent reviews — the moat a new listing must climb
Price range
Good£8.36–£21.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£95K£95K/yr · 295K searches
Growth
Bad-29.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, yoga mat bag is a £95K/yr Amazon United Kingdom market (295K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 40/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
yoga mat bag market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £90K–£120K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 72%
- Out of stock
- 5.4%
- Avg brand age
- 38 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
26
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
62%
Top 20: 94%
Open market
13%
- sportsnew36%
- Yoga-Mad23%
- Oaygat10%
- Cwokarb9%
- ELENTURE6%
- bagsmart4%
- Open — no brand owns it (6 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.0% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 1.8×
Top yoga mat bag search terms
- yoga mat bag115K/yr
- yoga bag62K/yr
- yoga mat with bag13K/yr
- yoga bags for women13K/yr
- yoga mat bags for women13K/yr
- pilates bag12K/yr
- yoga mat bags13K/yr
- pilates mat bag10K/yr
- yoga mat carrier8K/yr
- yoga mat and bag7K/yr
Top yoga mat bag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yoga-Mad Deluxe Yoga Kit Bag | Full Zip Carrier Bag with Storage Pockets | Pilates Unisex Bag Stores Mat and Yoga Accessories | Suitable for Pilates Gym Fits Most Mat Sizes (Pink)
Yoga-Mad£18.954.8★455 rev
sportsnew Yoga Mat Bag Full Zip Pilates Bag with Adjustable Carring Strap
sportsnew£14.124.5★589 rev
sportsnew Yoga Mat Bag Full Zip Pilates Bag with Adjustable Carring Strap
sportsnew£14.394.5★589 rev
Cwokarb Yoga Bag for Women Cotton Canvas Yoga Mat Tote with Wet Pocket
Cwokarb£14.454.4★233 rev
Oaygat Yoga Mat Bag Large with Carry Strap Sport Gym Carrier with Full Zipper Bottle Pocket and Wet Compartment Exercise Mat Luggage Bag Yoga Tote Carrier for Daily Trave Pilate
Oaygat£10.524.5★148 rev
Newest
by launch date
bagsmart Small Gym Sports Bag for Women 15L Weekend Yoga Mat Shoulder Bag with Wet Pocket Quilted Crossbody Bag Camel
bagsmart£17.2512 rev
bagsmart Yoga Mat Bag 23L Large Gym Bag Durable Sport Tote Bag for women Beach Tote Handbag Pilates Bag for Gym Work Office Travel
bagsmart£19.4310 rev
Oaygat Yoga Mat Bag Large with Carrying Strap Bottle Pocket and Wet Compartment Yoga Mat Carry Bag Gym Pilates Bag for Women Men
Oaygat£9.229 rev
Aucuu Large Yoga Mat Bag Gym Bag Travel Yoga Gym Bag for Women Men Gray Green Nylon Classic Unisex
Aucuu£12.86116 rev
Gonex Yoga Mat Bag Yoga Gym Bag Tote Bag with Multi Pockets for Women Men Canvas Yoga Mat Carrier Take in Out Mat Easily for Pilates Travel Workout Office
Gonex£19.37349 rev
Trending
90-day click momentumbagsmart Small Gym Sports Bag for Women 15L Weekend Yoga Mat Shoulder Bag with Wet Pocket Quilted Crossbody Bag Camel
bagsmart£17.254.7★
bagsmart Yoga Mat Bag 23L Large Gym Bag Durable Sport Tote Bag for women Beach Tote Handbag Pilates Bag for Gym Work Office Travel
bagsmart£19.434.9★
Gonex Yoga Mat Bag Yoga Gym Bag Tote Bag with Multi Pockets for Women Men Canvas Yoga Mat Carrier Take in Out Mat Easily for Pilates Travel Workout Office
Gonex£19.374.5★
Cwokarb Yoga Bag for Women Cotton Canvas Yoga Mat Tote with Wet Pocket
Cwokarb£14.454.4★
YogiiiTotePRO Yoga Mat Bag Large Yoga Bag (Olivine Green)
Yogiii£16.374.2★
What buyers say about yoga mat bag
What buyers praise and complain about, mined from review topics.What buyers love
“Decent size”
“Good quality”
“This bag is amazing for the gym”
“Great bag - plenty of pockets”
“Good design”
“Worth the money”
“Very deep”
“Lovely colours”
“easy to carry”
“Exactly as described”
What buyers complain about
“Cant fit yoga blocks in though”
“The bag is poor quality”
“Straps seem a little flimsy so not sure how long they will last”
“Misleading size”
“Ive only had a couple of months and one of the outer zippers have broken off, and it seems to be water resistant, not waterproof”
“Although its states waterproof”
“Smells like washing liquid has spilt all over it”
“Stitching coming apart after a few weeks”
“Few months in & falling apart”
“My mat is quite a thick one”
Top return reasons
Common questions
- Is yoga mat bag profitable to sell on Amazon United Kingdom?
- The niche generates £95K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the yoga mat bag niche?
- 12 brands and 26 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in yoga mat bag?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 1.6%.
- When does demand for yoga mat bag peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the yoga mat bag niche?
- Listings span £8.36–£21.97; the average listing price is £14.95 (sweet spot $15–$100). The average incumbent carries 942 reviews — the moat a new listing must climb.