Is yoga block profitable to sell on Amazon United Kingdom?

The niche generates £450K/yr across 17 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Skip it (45/100).

How competitive is the yoga block niche?

8 brands and 25 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in yoga block?

Top complaints mined from reviews: Handle Quality, Size-Overall, Color. The return rate is 0.6%.

When does demand for yoga block peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the yoga block niche?

Listings span £6.56–£13.51; the average listing price is £8.51 (sweet spot $15–$100). The average incumbent carries 1,452 reviews — the moat a new listing must climb.

yoga block

Skip it

Prices mostly outside the sweet spot ($6.56–$13.51) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Market size

Good£450K

£450K/yr · 806K searches

Review moat

Good1,452.41

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.51

avg listing price — sweet spot $15–$100

Price range

Bad£6.56–£13.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, yoga block is a £450K/yr Amazon United Kingdom market (806K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 45/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

yoga block market data

Units sold / yr: 40K–50K; avg 2,500–3,000/product
Revenue / yr: £340K–£426K; units × avg price
Conversion rate: 6.6%
Avg BSR: #6
Page quality: 0%
Prime: 88%
Sponsored: 82%
Out of stock: 1.2%
Avg brand age: 36 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

10%

EXERZ36%
Yoga-Mad16%
BURAKH12%
Zorbun9%
Amazon Basics9%
MUKZ8%
Open — no brand owns it (2 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top yoga block search terms

yoga block399K/yr +5.5%2.9% conv.
yoga blocks132K/yr -10.7%2.7% conv.
yoga blocks set of 254K/yr +4.7%3.6% conv.
pilates block45K/yr -8.2%2.2% conv.
foam blocks48K/yr -11.6%0.3% conv.
foam block26K/yr -18.7%0.5% conv.
yoga brick14K/yr +20.8%2.2% conv.
pilates blocks12K/yr -25.1%1.9% conv.
rubber block11K/yr -3.7%0.2% conv.
exercise block8K/yr +18.6%1.8% conv.

All search terms

Top yoga block products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Exerz Yoga Blocks 2 Pack EVA Foam Gym Bricks Pilates Stretch Black

EXERZ£7.544.6★4,162 rev

Yoga-Mad EVA Yoga Block | Non Slip Foam Block for Yoga Pilates Stretching & Home Workouts Providing Support & Stability | 30cm x 20cm x 5cm

Yoga-Mad£6.914.7★1,872 rev

Amazon Basics Natural Cork Yoga Block 23 x 15 x 8 cm Set of 2

Amazon Basics£12.974.5★196 rev

Mukz Combo of 2 Premium Yoga Blocks With Strap - Anti-Slip Moisture Resistant High-Density EVA Foam for Enhanced Stability & Support in Yoga Pilates & Stretching Exercises

MUKZ£11.454.7★48 rev

Yoga Block Set of 2 - High Density EVA Foam Blocks - Light Grey Anti-Slip Yoga Brick with eBook - Perfect for Pilates Exercise & Meditation

Zorbun£8.944.6★185 rev

Newest

by launch date

2 Pack Yoga Blocks Non-Slip EVA Foam Bricks for Pilates Fitness & Yoga Practice | High Density Lightweight Gym Blocks for Stretching Balance Flexibility & Support (pair of purple 23 x 15 x 7.5 cm)

DUAS£7.1435 rev

5mo ago

2 Pack Yoga Blocks Non-Slip EVA Foam Bricks for Pilates Fitness & Yoga Practice | High Density Lightweight Gym Blocks for Stretching Balance Flexibility & Support (pair of blue 23 x 15 x 7.5 cm)

DUAS£7.2735 rev

5mo ago

2Pcs Yoga Blocks Anti-Slip Foam Gym Bricks for Pilates Stretching & Fitness | Lightweight Durable & Travel-Friendly Yoga Accessories for Exercise & Practice (Pair of Pink 23 x 15 x 7.5 cm)

BURAKH£6.5968 rev

9mo ago

2Pcs Yoga Blocks Anti-Slip Foam Gym Bricks for Pilates Stretching & Fitness | Lightweight Durable & Travel-Friendly Yoga Accessories for Exercise & Practice (Pair of blue 23 x 15 x 7.5 cm)

BURAKH£6.7568 rev

10mo ago

2Pcs Yoga Blocks Anti-Slip Foam Gym Bricks for Pilates Stretching & Fitness | Lightweight Durable & Travel-Friendly Yoga Accessories for Exercise & Practice (Pair of black 23 x 15 x 7.5 cm)

BURAKH£6.7168 rev

10mo ago

What buyers say about yoga block

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Brilliant quality”

Advertised Vs Actual Product20%

“Does the job”

Exercise/Sports Suitability15%

“Great blocks, using obviously for exercises and I am totally happy”

Value For Money10%

“Great investment”

Size-Overall6%

“Great size”

Color5%

“The colours are bright and vivid”

Durability4%

“Durable”

Ease Of Use3%

“easy to use”

Comfort-Overall2%

“Great value and comfortable to use”

Grip2%

“The anti-slip surface provides a good grip”

What buyers complain about

Handle Quality25%

“handle was banging on wall so fixed to wall so didn't keep on damaging door handles”

Size-Overall25%

“Small”

Color25%

“Not mint green very bright green shade”

Quality-Overall13%

“just not very good”

Top return reasons

Size-Overall34%

Quality-Overall13%

Color9%

Weight Heavy8%

Defective Material/Parts5%

Thickness4%

Hard Feel3%

Scratch Resistance3%

Soft Feel2%

Value For Money2%

Common questions

Is yoga block profitable to sell on Amazon United Kingdom?: The niche generates £450K/yr across 17 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Skip it (45/100).
How competitive is the yoga block niche?: 8 brands and 25 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in yoga block?: Top complaints mined from reviews: Handle Quality, Size-Overall, Color. The return rate is 0.6%.
When does demand for yoga block peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the yoga block niche?: Listings span £6.56–£13.51; the average listing price is £8.51 (sweet spot $15–$100). The average incumbent carries 1,452 reviews — the moat a new listing must climb.