Yoga Block
FailPrices span $6.56–$13.51, mostly outside the sweet spot, so Yoga Block is a Fail.
- Flapen Score
- 45 / 100Ranks 543 of 792 Sports & Outdoors niches · −5 vs the category median of 5045
- Market size
- £450K/yr806K searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 63%top-5 click share · 8 brands · 25 sellers
Flapen Score
Yoga Block against its category
The dotted line is the Sports & Outdoors average. Past it, Yoga Block is stronger. Inside it, weaker.
Market
The Yoga Block market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Yoga Block 806K times last year and spent an estimated £450K. The top 5 brands take 82% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
6.6% of searches ended in a purchase last week.
Shoppers searched for this 806K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £450K a year.
- Searches, last 12 months
- 806K
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 6.6%
- Market size, estimated
- £450Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- yoga block399K searches a year
02 · Price
A sale here is worth £8.51.
Listings sell for £8.51 on average, from £6.56 to £13.51. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £8.51 that is £21K to £26K a year per listing.
- Average price
- £8.51under the $15 to $100 sweet spot
- Price range
- £6.56–£13.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £21K–£26K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #6 within Fitness. It carries 1,452 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 88%
- Out of stock, average day
- 1.2%
- Average rank
- #6in Fitness
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,452per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Yoga Block products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Exerz Yoga Blocks 2 Pack EVA Foam Gym Bricks Pilates Stretch Black
- Price
- £7.54
- Rating
- 4.6/5
- Reviews
- 4,162
- Age
- 8y ago

Yoga-Mad EVA Yoga Block | Non Slip Foam Block for Yoga Pilates Stretching & Home Workouts Providing Support & Stability | 30cm x 20cm x 5cm
- Price
- £6.91
- Rating
- 4.7/5
- Reviews
- 1,872
- Age
- 5y ago

Amazon Basics Natural Cork Yoga Block 23 x 15 x 8 cm Set of 2
- Price
- £12.97
- Rating
- 4.5/5
- Reviews
- 196
- Age
- 12mo ago

Mukz Combo of 2 Premium Yoga Blocks With Strap - Anti-Slip Moisture Resistant High-Density EVA Foam for Enhanced Stability & Support in Yoga Pilates & Stretching Exercises
- Price
- £11.45
- Rating
- 4.7/5
- Reviews
- 48
- Age
- 1y ago

Yoga Block Set of 2 - High Density EVA Foam Blocks - Light Grey Anti-Slip Yoga Brick with eBook - Perfect for Pilates Exercise & Meditation
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 2y ago
Trending
90-day click momentum
Exerz Yoga Blocks 2 Pack EVA Foam Gym Bricks Pilates Stretch Turquoise
- Price
- £7.61
- Rating
- 4.6/5
- Reviews
- 4,162
- Age
- 8y ago

2Pcs Yoga Blocks Anti-Slip Foam Gym Bricks for Pilates Stretching & Fitness | Lightweight Durable & Travel-Friendly Yoga Accessories for Exercise & Practice (Pair of black 23 x 15 x 7.5 cm)
- Price
- £6.71
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 10mo ago

Mukz Combo of 2 Premium Yoga Blocks With Strap - Anti-Slip Moisture Resistant High-Density EVA Foam for Enhanced Stability & Support in Yoga Pilates & Stretching Exercises
- Price
- £11.45
- Rating
- 4.7/5
- Reviews
- 48
- Age
- 1y ago

Yoga-Mad EVA Yoga Block | Non Slip Foam Block for Yoga Pilates Stretching & Home Workouts Providing Support & Stability | 30cm x 20cm x 5cm
- Price
- £6.91
- Rating
- 4.7/5
- Reviews
- 1,872
- Age
- 5y ago

Yoga-Mad EVA Yoga Block Set of 2 High Density Non Slip Block for Yoga Pilates and Home Workouts 30cm x 20cm x 5cm
- Price
- £10.20
- Rating
- 4.7/5
- Reviews
- 1,872
- Age
- 4y ago
Newest
by launch date
2 Pack Yoga Blocks Non-Slip EVA Foam Bricks for Pilates Fitness & Yoga Practice | High Density Lightweight Gym Blocks for Stretching Balance Flexibility & Support (pair of purple 23 x 15 x 7.5 cm)
- Price
- £7.14
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 5mo ago

2 Pack Yoga Blocks Non-Slip EVA Foam Bricks for Pilates Fitness & Yoga Practice | High Density Lightweight Gym Blocks for Stretching Balance Flexibility & Support (pair of blue 23 x 15 x 7.5 cm)
- Price
- £7.27
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 5mo ago

2Pcs Yoga Blocks Anti-Slip Foam Gym Bricks for Pilates Stretching & Fitness | Lightweight Durable & Travel-Friendly Yoga Accessories for Exercise & Practice (Pair of Pink 23 x 15 x 7.5 cm)
- Price
- £6.59
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 9mo ago

2Pcs Yoga Blocks Anti-Slip Foam Gym Bricks for Pilates Stretching & Fitness | Lightweight Durable & Travel-Friendly Yoga Accessories for Exercise & Practice (Pair of blue 23 x 15 x 7.5 cm)
- Price
- £6.75
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 10mo ago

2Pcs Yoga Blocks Anti-Slip Foam Gym Bricks for Pilates Stretching & Fitness | Lightweight Durable & Travel-Friendly Yoga Accessories for Exercise & Practice (Pair of black 23 x 15 x 7.5 cm)
- Price
- £6.71
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
25
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
10%
- EXERZ36%
- Yoga-Mad16%
- BURAKH12%
- Zorbun9%
- Amazon Basics9%
- MUKZ8%
- Open — no brand owns it (2 brands, 10%)
Demand
Yoga Block search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Yoga Block search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yoga block399K/yr
- yoga blocks132K/yr
- yoga blocks set of 254K/yr
- pilates block45K/yr
- foam blocks48K/yr
- foam block26K/yr
- yoga brick14K/yr
- pilates blocks12K/yr
- rubber block11K/yr
- exercise block8K/yr
Reviews and returns
What reviews say buyers love and hate about Yoga Block
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
handle was banging on wall so fixed to wall so didn't keep on damaging door handles
Small
Not mint green very bright green shade
just not very good
Love
Brilliant quality
Really well made
Excellent quality just the job for my yoga class
Does the job
Exactly what I wanted
Exactly as described
Great blocks, using obviously for exercises and I am totally happy
Easy to use in a variety of exercises
Great for exercise
Great investment
Good value for money
Good value
Great size
These are exactly the same size
Perfect size for my little gym
Return
0.6% Return rate 51% Fixable by listing
Small
just not very good
Not mint green very bright green shade
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yoga Block questions
Answered from the same tracked data.









