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Yoga Block

Fail

Prices span $6.56–$13.51, mostly outside the sweet spot, so Yoga Block is a Fail.

Flapen Score
45
45 / 100
Ranks 543 of 792 Sports & Outdoors niches · −5 vs the category median of 50
Market size
£450K/yr806K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
63%top-5 click share · 8 brands · 25 sellers

Flapen Score

Yoga Block against its category

The dotted line is the Sports & Outdoors average. Past it, Yoga Block is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yoga Block market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yoga Block 806K times last year and spent an estimated £450K. The top 5 brands take 82% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 806K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £450K a year.

Searches, last 12 months
806K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
6.6%
Market size, estimated
£450Ka year
Peak month
January1.6× the quietest month
Top search term
yoga block399K searches a year

02 · Price

A sale here is worth £8.51.

Listings sell for £8.51 on average, from £6.56 to £13.51. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £8.51 that is £21K to £26K a year per listing.

Average price
£8.51under the $15 to $100 sweet spot
Price range
£6.56–£13.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
£21K–£26K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #6 within Fitness. It carries 1,452 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
88%
Out of stock, average day
1.2%
Average rank
#6in Fitness
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,452per listing
Listings tracked
17

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Yoga Block products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£45K£90K£135K£180K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

25

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

10%

  • EXERZ36%
  • Yoga-Mad16%
  • BURAKH12%
  • Zorbun9%
  • Amazon Basics9%
  • MUKZ8%
  • Open — no brand owns it (2 brands, 10%)

Demand

Yoga Block search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Yoga Block search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • yoga block399K/yr
  • yoga blocks132K/yr
  • yoga blocks set of 254K/yr
  • pilates block45K/yr
  • foam blocks48K/yr
  • foam block26K/yr
  • yoga brick14K/yr
  • pilates blocks12K/yr
  • rubber block11K/yr
  • exercise block8K/yr

Reviews and returns

What reviews say buyers love and hate about Yoga Block

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Handle Quality”
0.6%of orders come back
“handle was banging on wall so fixed to wall so didn't keep on damaging door handles”
A buyer, on “Handle Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Yoga Block questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data