wwe elite
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible£26.27avg listing price — sweet spot $15–$100
Review moat
Great136.13avg incumbent reviews — the moat a new listing must climb
Competition
Great24%top-5 click share — an open shelf
Price range
Great£8.22–£83.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£57K£57K/yr · 436K searches
Growth
Bad-26.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wwe elite is a £57K/yr Amazon United Kingdom market (436K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
wwe elite market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £53K–£66K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #1,519
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 32%
- Out of stock
- 6.6%
- Avg brand age
- 45 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
6 rising
Sellers
369
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
24%
Top 20: 57%
Open market
0%
- Mattel69%
- WWE24%
- Popgear5%
- Figures Toy Company1%
- SDMAX0%
- ZURU BALLERS0%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top wwe elite search terms
- wwe ultimate edition152K/yr
- wwe elite68K/yr
- wwe elite figures68K/yr
- wwe figures ultimate edition22K/yr
- penta wwe figure15K/yr
- wwe figures elites28K/yr
- wwe ultimate edition figures20K/yr
- wwe elite action figures9K/yr
- penta wwe10K/yr
- bron breaker wwe figure11K/yr
Top wwe elite products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mattel WWE Ultimate Edition Action Figure & Accessories Including Swappable Heads & Hands SummerSlam Cody Rhodes 6-inch Collectible Set JKD33
Mattel£29.865.0★3 rev
Mattel WWE Ultimate Edition Th Rock Action Figure & Accessories Set
WWE£28.314.6★151 rev
Mattel WWE Ultimate Edition Shawn Michaels Figure & Accessories
WWE£32.454.8★188 rev
Mattel WWE Penta Action Figure Main Event Series #163
WWE£12.464.8★203 rev
Mattel WWE Ultimate Edition Action Figure & Accessories Set Randy Orton 6-inch Collectible with Swappable Heads & Hands 30 Articulation Points JHV98
Mattel£25.643.8★10 rev
Newest
by launch dateMattel WWE Ultimate Edition Action Figure & Accessories Including Swappable Heads & Hands SummerSlam Cody Rhodes 6-inch Collectible Set JKD33
Mattel£29.863 rev
Mattel WWE Ultimate Edition Action Figure & Accessories Set John Cena 6-inch Collectible with Swappable Heads & Hands 30 Articulation Points JHV97
Mattel£31.013 rev
Mattel WWE Ultimate Edition Action Figure & Accessories Set Randy Orton 6-inch Collectible with Swappable Heads & Hands 30 Articulation Points JHV98
Mattel£25.6410 rev
Mattel WWE Elite Collection Top Picks Action Figures & Accessories Set 6-inch Collectible with Swappable Hands & Ring Gear JHV16
Mattel£24.0316 rev
WWE Bron Breakker with Belt Mattel Elite Collection Greatest Hits Series 10 Wrestling Action Wrestler Figure Toy
WWE£32.285 rev
Trending
90-day click momentumMattel WWE Ultimate Edition Action Figure & Accessories Including Swappable Heads & Hands SummerSlam Cody Rhodes 6-inch Collectible Set JKD33
Mattel£29.865.0★
Mattel WWE Ultimate Edition Action Figure & Accessories Set Randy Orton 6-inch Collectible with Swappable Heads & Hands 30 Articulation Points JHV98
Mattel£25.643.8★
Mattel WWE Ultimate Edition Action Figure & Accessories Set John Cena 6-inch Collectible with Swappable Heads & Hands 30 Articulation Points JHV97
Mattel£31.014.6★
Mattel WWE Elite Collection Top Picks Action Figures & Accessories Set 6-inch Collectible with Swappable Hands & Ring Gear JHV16
Mattel£24.034.5★
WWE Superstars T-Shirt Kids 5-15 Years Grey Official Merchandise
Popgear£8.224.8★
What buyers say about wwe elite
What buyers praise and complain about, mined from review topics.What buyers love
“Good for the price”
“Quality item arrived quickly”
“Fits perfectly”
“still really fun to play around with at the same time”
“As described”
“An excellent collectable figure which could be played with as well as dsiplayed”
“Lovely figure and can't wait to display once I move into my new place”
“AMAZING Birthday gift”
“It feels sturdy enough for regular play”
“It's a really good model”
What buyers complain about
“Bit expensive for what it is”
“Legs snapped off within half an hour”
“Cheap and tacky plastic”
“Smaller than I thought”
Top return reasons
Common questions
- Is wwe elite profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 76 tracked products. 27 of 46 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the wwe elite niche?
- 6 brands and 369 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wwe elite?
- Top complaints mined from reviews: Value For Money, Durability, Material Quality. The return rate is 0.6%.
- When does demand for wwe elite peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the wwe elite niche?
- Listings span £8.22–£83.37; the average listing price is £26.27 (sweet spot $15–$100). The average incumbent carries 136 reviews — the moat a new listing must climb.