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Wwe Elite

Fail

The top 5 brands take 100% of clicks, so Wwe Elite is a Fail.

Flapen Score
44
44 / 100
Ranks 570 of 792 Sports & Outdoors niches · −6 vs the category median of 50
Market size
£57K/yr436K searches / yr
90-day growth
-26.6%search demand this quarter
Competition
24%top-5 click share · 6 brands · 369 sellers

Flapen Score

Wwe Elite against its category

The dotted line is the Sports & Outdoors average. Past it, Wwe Elite is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wwe Elite market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wwe Elite 436K times last year and spent an estimated £57K. The top 5 brands take 100% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 436K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
436K
Growth, 90 days vs prior 90
-26.6%
Conversion, latest week
0.5%
Market size, estimated
£57Ka year
Peak month
December2.3× the quietest month
Top search term
wwe ultimate edition152K searches a year

02 · Price

A sale here is worth £26.27.

Listings sell for £26.27 on average, from £8.22 to £83.37. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £26.27 that is £0 to £3K a year per listing.

Average price
£26.27inside the $15 to $100 sweet spot
Price range
£8.22–£83.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #1,519 within Supporters' Gear. It carries 136 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
84%
Out of stock, average day
6.6%
Average rank
#1,519in Supporters' Gear
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
136per listing
Listings tracked
76

04 · Newcomers

Amazon counts 27 of last year's 46 launches as successful.

46 products launched here in the last 12 months. Amazon counts 27 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
46
Successful launches
27Amazon's first-year sales bar
Average brand age
45 months

Products

Top Wwe Elite products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

369

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

24%

Top 20: 57%

Open market

0%

  • Mattel69%
  • WWE24%
  • Popgear5%
  • Figures Toy Company1%
  • SDMAX0%
  • ZURU BALLERS0%

Demand

Wwe Elite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Wwe Elite search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wwe ultimate edition152K/yr
  • wwe elite68K/yr
  • wwe elite figures68K/yr
  • wwe figures ultimate edition22K/yr
  • penta wwe figure15K/yr
  • wwe figures elites28K/yr
  • wwe ultimate edition figures20K/yr
  • wwe elite action figures9K/yr
  • penta wwe10K/yr
  • bron breaker wwe figure11K/yr

Reviews and returns

What reviews say buyers love and hate about Wwe Elite

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money37%−0.03

Bit expensive for what it is

Quite expensive for an action figure

Not worth the money

Durability20%−0.08

Legs snapped off within half an hour

Material Quality20%−0.08

Cheap and tacky plastic

Size-Overall10%+0.98

Smaller than I thought

Love

Value For Money22%−0.03

Good for the price

Great toy worth the money

Good value for money

Quality-Overall17%+1.17

Quality item arrived quickly

A great quality figure

Excellent quality

Size-Overall13%+0.98

Fits perfectly

True to size and great quality

Age 8 fitted perfectly

Fun/Entertainment Experience11%+0.69

still really fun to play around with at the same time

Great toy

make it more interactive

Advertised Vs Actual Product9%+0.54

As described

Exactly as it was described great product

Item just as expected

Return

0.6% Return rate 30% Fixable by listing

Defective Material/Parts24%▅█▂▅▆▇
Size-Overall18%▁▁▃█▄▄

Smaller than I thought

Advertised Vs Actual Product9%▁█▄▁▇▆
Durability9%▁▇█▁▁▁

Legs snapped off within half an hour

Quality-Overall8%▁▆▃█▁▅

FAQ

Common Wwe Elite questions

Answered from the same tracked data.