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Wrist Straps

Fail

Prices span $4.89–$13.16, mostly outside the sweet spot, so Wrist Straps is a Fail.

Flapen Score
38
38 / 100
Ranks 718 of 792 Sports & Outdoors niches · −12 vs the category median of 50
Market size
£385K/yr682K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
67%top-5 click share · 6 brands · 10 sellers

Flapen Score

Wrist Straps against its category

The dotted line is the Sports & Outdoors average. Past it, Wrist Straps is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrist Straps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wrist Straps 682K times last year and spent an estimated £385K. The top 5 brands take 97% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 682K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £385K a year.

Searches, last 12 months
682K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
6.1%
Market size, estimated
£385Ka year
Peak month
February1.4× the quietest month
Top search term
wrist straps259K searches a year

02 · Price

A sale here is worth £9.26.

Listings sell for £9.26 on average, from £4.89 to £13.16. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £9.26 that is £14K to £19K a year per listing.

Average price
£9.26under the $15 to $100 sweet spot
Price range
£4.89–£13.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£14K–£19K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #3 within Fitness. It carries 9,096 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#3in Fitness
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,096per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Wrist Straps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£39K£77K£116K£154K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

10

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • RDX38%
  • Gymreapers23%
  • AQF22%
  • BEAR GRIP9%
  • BEAST RAGE6%
  • EVO Fitness3%

Demand

Wrist Straps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wrist Straps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wrist straps259K/yr
  • wrist wraps105K/yr
  • gym wrist straps66K/yr
  • wrist straps weightlifting56K/yr
  • wrist wraps gym19K/yr
  • gym wrist support23K/yr
  • wrist supports for gym25K/yr
  • wrist straps gym23K/yr
  • weight lifting wrist straps11K/yr
  • wrist wrap9K/yr

Reviews and returns

What reviews say buyers love and hate about Wrist Straps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%+1.52

Cheap

Awful quality

Poor quality

Stitch/Finish/Polish8%−0.06

Stitching came loose

Stitches coming off after short use

Size-Overall7%−0.05

Very Long

Bit big

overall size is a little small

Comfort-Overall6%−0.03

extremely uncomfortable do not recommend

Big and not comfortable

Felt awkward and not comfy

Durability5%−0.02

probably won't last long

I can only see them falling apart in the near future

Not as durable as described

Love

Quality-Overall30%+1.52

Amazing quality

Just a good, reliable product

These are well made

Strap/String Quality15%+0.98

These strap are very comfortable and good quality

Excellent straps for the price

Good Straps

Value For Money8%+0.22

Great value

Good value for money

Good price

Advertised Vs Actual Product8%+0.21

Exactly what I wanted

works well as described

Does what was needed

Grip7%+0.53

its a great comfortable grip

Brilliant product and makes grip so much easier

Great grip

Return

0.6% Return rate 32% Fixable by listing

Size-Overall22%█▅▅▇▅▃

Very Long

Bit big

overall size is a little small

Strap/String Quality16%██▇▅▆▇

Awful straps

unfortunately the left wrist wrap was defective as during the lift the strap gave way

One of the straps has since snapped on me after months of use

Grip10%▆▇▇▇▇█

have some gripes

No grip on the

the rubber grip picks up dust

Functionality-Overall8%▇▇█▅▄█
Comfort-Overall8%▃▄▆█▆▆

extremely uncomfortable do not recommend

Big and not comfortable

Felt awkward and not comfy

FAQ

Common Wrist Straps questions

Answered from the same tracked data.