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Wrist Straps

Fail

Prices span $4.89–$13.16, mostly outside the sweet spot, so Wrist Straps is a Fail.

Flapen Score
38
38 / 100
Ranks 718 of 792 Sports & Outdoors niches · −12 vs the category median of 50
Market size
£385K/yr682K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
67%top-5 click share · 6 brands · 10 sellers

Flapen Score

Wrist Straps against its category

The dotted line is the Sports & Outdoors average. Past it, Wrist Straps is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrist Straps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wrist Straps 682K times last year and spent an estimated £385K. The top 5 brands take 97% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 682K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £385K a year.

Searches, last 12 months
682K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
6.1%
Market size, estimated
£385Ka year
Peak month
February1.4× the quietest month
Top search term
wrist straps259K searches a year

02 · Price

A sale here is worth £9.26.

Listings sell for £9.26 on average, from £4.89 to £13.16. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £9.26 that is £14K to £19K a year per listing.

Average price
£9.26under the $15 to $100 sweet spot
Price range
£4.89–£13.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£14K–£19K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #3 within Fitness. It carries 9,096 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#3in Fitness
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,096per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Wrist Straps products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£39K£77K£116K£154K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

10

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

0%

  • RDX38%
  • Gymreapers23%
  • AQF22%
  • BEAR GRIP9%
  • BEAST RAGE6%
  • EVO Fitness3%

Demand

Wrist Straps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wrist Straps search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wrist straps259K/yr
  • wrist wraps105K/yr
  • gym wrist straps66K/yr
  • wrist straps weightlifting56K/yr
  • wrist wraps gym19K/yr
  • gym wrist support23K/yr
  • wrist supports for gym25K/yr
  • wrist straps gym23K/yr
  • weight lifting wrist straps11K/yr
  • wrist wrap9K/yr

Reviews and returns

What reviews say buyers love and hate about Wrist Straps

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“Cheap”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wrist Straps questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data