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Wobble Cushion

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -15.6% this quarter, so Wobble Cushion is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 792 Sports & Outdoors niches · +5 vs the category median of 50
Market size
£199K/yr238K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
64%top-5 click share · 14 brands · 17 sellers

Flapen Score

Wobble Cushion against its category

The dotted line is the Sports & Outdoors average. Past it, Wobble Cushion is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wobble Cushion market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wobble Cushion 238K times last year and spent an estimated £199K. The top 5 brands take 78% of clicks. Demand peaks in Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £199K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
4.8%
Market size, estimated
£199Ka year
Peak month
October1.9× the quietest month
Top search term
wobble cushion145K searches a year

02 · Price

A sale here is worth £17.25.

Listings sell for £17.25 on average, from £7.81 to £58.81. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £17.25 that is £9K to £13K a year per listing.

Average price
£17.25inside the $15 to $100 sweet spot
Price range
£7.81–£58.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #26 within Fitness. It carries 763 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
65%
Out of stock, average day
2.1%
Average rank
#26in Fitness
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
763per listing
Listings tracked
20

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Wobble Cushion products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£60K£80K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

17

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

18%

  • OMELYA36%
  • Core Balance17%
  • KK10%
  • CampTeck9%
  • Pure Health6%
  • PHYSIOWORX4%
  • Open — no brand owns it (8 brands, 18%)

Demand

Wobble Cushion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.9×

Search terms

Top Wobble Cushion search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wobble cushion145K/yr
  • wobble cushion for kids33K/yr
  • balance cushion14K/yr
  • sensory cushion11K/yr
  • wobble cushion physio6K/yr
  • wobble cushions5K/yr
  • wiggle seat4K/yr
  • wobble cushion kids3K/yr
  • wobble seat3K/yr
  • balance cushion physio adult3K/yr

Reviews and returns

What reviews say buyers love and hate about Wobble Cushion

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Inflation/Deflation”
0.4%of orders come back
“Doesnt stay inflated”
A buyer, on “Inflation/Deflation”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wobble Cushion questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data