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Wobble Cushion

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -15.6% this quarter, so Wobble Cushion is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 792 Sports & Outdoors niches · +5 vs the category median of 50
Market size
£199K/yr238K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
64%top-5 click share · 14 brands · 17 sellers

Flapen Score

Wobble Cushion against its category

The dotted line is the Sports & Outdoors average. Past it, Wobble Cushion is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wobble Cushion market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wobble Cushion 238K times last year and spent an estimated £199K. The top 5 brands take 78% of clicks. Demand peaks in Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £199K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
4.8%
Market size, estimated
£199Ka year
Peak month
October1.9× the quietest month
Top search term
wobble cushion145K searches a year

02 · Price

A sale here is worth £17.25.

Listings sell for £17.25 on average, from £7.81 to £58.81. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £17.25 that is £9K to £13K a year per listing.

Average price
£17.25inside the $15 to $100 sweet spot
Price range
£7.81–£58.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #26 within Fitness. It carries 763 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
65%
Out of stock, average day
2.1%
Average rank
#26in Fitness
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
763per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Wobble Cushion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£60K£80K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

17

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

18%

  • OMELYA36%
  • Core Balance17%
  • KK10%
  • CampTeck9%
  • Pure Health6%
  • PHYSIOWORX4%
  • Open — no brand owns it (8 brands, 18%)

Demand

Wobble Cushion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.9×

Search terms

Top Wobble Cushion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wobble cushion145K/yr
  • wobble cushion for kids33K/yr
  • balance cushion14K/yr
  • sensory cushion11K/yr
  • wobble cushion physio6K/yr
  • wobble cushions5K/yr
  • wiggle seat4K/yr
  • wobble cushion kids3K/yr
  • wobble seat3K/yr
  • balance cushion physio adult3K/yr

Reviews and returns

What reviews say buyers love and hate about Wobble Cushion

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Inflation/Deflation38%−0.44

Doesnt stay inflated

Not inflated like it says

Deflates

Leak-Proof9%

Leaky and irregular

Unfortunately it leaked

Useless, started leaking after a few months and the supplier refused to exchange

Instructions/User Manual/Troubleshooting6%+0.61

There was no instruction in the box

Cushion5%+0.75

❌ Only one pump provided for all four cushions which is a bit inconvenient. two in photos on listing

Wobble cushion

Ease Of Use3%+0.27

Not straightforward

Love

Quality-Overall16%+0.87

Certainly made to a high standard

Excellent product

Good quality

Cushion12%+0.75

Great cushion

This is an interesting therapy cushion

The cushion feels sturdy once inflated

Balance/Stability9%+0.44

Good for balance and stability practice

Granddaughter has adhd & mild autism and this is very helpful for her daily balance skills

Good to faint balance

Inflation/Deflation8%−0.44

stay inflated with no problems

Easy to deflate for storage if needed

easy to inflate

Ease Of Use7%+0.27

It is very easy to use

Very easy to pump up and use

It was really easy to inflate

Return

0.4% Return rate 22% Fixable by listing

Inflation/Deflation36%█▅█▃▅▄

Doesnt stay inflated

Not inflated like it says

Deflates

Size-Overall13%▁▄▇█▅▆

one with small bobbles

Cushion10%▁▃▂█▅▆

❌ Only one pump provided for all four cushions which is a bit inconvenient. two in photos on listing

Wobble cushion

Functionality-Overall8%▇▃▄█▃▄

doesn't work

Defective Material/Parts5%█▅▄▃▆█

FAQ

Common Wobble Cushion questions

Answered from the same tracked data.