Whistle
MaybeReturns run at only 0.2% of orders. But prices span $2.32–$8.77, mostly outside the sweet spot, so Whistle is a Maybe.
- Flapen Score
- 51 / 100Top 46% of 792 Sports & Outdoors niches · +1 vs the category median of 5051
- Market size
- £235K/yr575K searches / yr
- 90-day growth
- +18.4%search demand this quarter
- Competition
- 72%top-5 click share · 17 brands · 47 sellers
Flapen Score
Whistle against its category
The dotted line is the Sports & Outdoors average. Past it, Whistle is stronger. Inside it, weaker.
Market
The Whistle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Whistle 575K times last year and spent an estimated £235K. The top 5 brands take 75% of clicks. Demand peaks in Jul–Sep. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
8.6% of searches ended in a purchase last week.
Shoppers searched for this 575K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £235K a year.
- Searches, last 12 months
- 575K
- Growth, 90 days vs prior 90
- +18.4%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £235Ka year
- Peak month
- September2.0× the quietest month
- Top search term
- whistle309K searches a year
02 · Price
A sale here is worth £4.76.
Listings sell for £4.76 on average, from £2.32 to £8.77. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £4.76 that is £14K to £19K a year per listing.
- Average price
- £4.76under the $15 to $100 sweet spot
- Price range
- £2.32–£8.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £14K–£19K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #61 within Sports & Outdoor Recreation Accessories. It carries 1,653 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #61in Sports & Outdoor Recreation Accessories
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,653per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Whistle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Whistles Sports Referee Whistle Stainless Steel Whistle with Lanyard Loud Crisp Sound Whistles for Referees Coaches Lifeguards Football Basketball
- Price
- £2.99
- Rating
- 3.9/5
- Reviews
- 166
- Age
- 2y ago
Fya Whistle Professional Sports Whistle with Lanyard Loud Clear Black Whistles Great for Coaches Referees and Officials
- Price
- £3.40
- Rating
- 4.5/5
- Reviews
- 2,485
- Age
- 6y ago
Hipat Whistle 2 Pack Stainless Steel Sports Whistles with Lanyard Loud Crisp Sound Whistles Great for Coaches Referees and Officials (Silver(Stainless Steel))
- Price
- £4.24
- Rating
- 4.3/5
- Reviews
- 12,318
- Age
- 7y ago
4 Packs Plastic Whistles With Lanyard Set For Coach Referee Sports Match Survival Emergency 4 Colors Black Blue Yellow Red
- Price
- £3.36
- Rating
- 4.4/5
- Reviews
- 1,303
- Age
- 7y ago
Lifesystems Safety And Emergency Whistle With Lanyard for Outdoors Mountaineering Boating And Signalling
- Price
- £2.51
- Rating
- 4.5/5
- Reviews
- 1,317
- Age
- 18y ago
Trending
90-day click momentum
BTD Stainless Steel Referee Whistle with Lanyard Loud Crisp Sound Metal Sports Whistle for Coaches Referees Lifeguards Teachers Dog Training Emergency & Outdoor Use (1 Silver/Black)
- Price
- £2.82
- Rating
- 3.0/5
- Reviews
- 8
- Age
- 2mo ago
Jetfree Navigation Compass Survival Equipment Professional Compass Hiking set with Baseplate for Map Reading Ideal Outdoor Gift for HikingCampingSurvival (Orange-whistle)
- Price
- £8.21
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 8mo ago
Whistles Sports Referee Whistle Stainless Steel Whistle with Lanyard Loud Crisp Sound Whistles for Referees Coaches Lifeguards Football Basketball
- Price
- £2.99
- Rating
- 3.9/5
- Reviews
- 166
- Age
- 2y ago
CRAVIING 2pcs Metal Whistles with Lanyard Stainless Steel and Durable Loud Referee Coach Teacher Whistles for Football Basketball Soccer School Lifeguard Emergency Sports
- Price
- £2.32
- Rating
- 4.1/5
- Reviews
- 84
- Age
- 4y ago
12 Packs Whistle Black Referee Whistles Sports Whistles with Lanyard
- Price
- £5.39
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago
Newest
by launch dateBTD Stainless Steel Referee Whistle with Lanyard Loud Crisp Sound Metal Sports Whistle for Coaches Referees Lifeguards Teachers Dog Training Emergency & Outdoor Use (1 Silver/Black)
- Price
- £2.82
- Rating
- 3.0/5
- Reviews
- 8
- Age
- 2mo ago
Jetfree Navigation Compass Survival Equipment Professional Compass Hiking set with Baseplate for Map Reading Ideal Outdoor Gift for HikingCampingSurvival (Orange-whistle)
- Price
- £8.21
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 8mo ago
TOP-VIGOR 1Pcs Paracord Lanyard with Keyrings 18 Inch Necklace Keychain Badge Cord Wrist Metal Hooks Straps for Keys Whistle ID Card Badge Holder Green
- Price
- £3.96
- Rating
- 3.7/5
- Reviews
- 13
- Age
- 1y ago
12 Packs Whistle Black Referee Whistles Sports Whistles with Lanyard
- Price
- £5.39
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago
CYZBL 60Pcs Plastic Coach Whistles with Adjustable Lanyard 5 Colours
- Price
- £6.00
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
17 flat
Sellers
47
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
22%
- BFeiFShao23%
- Fya22%
- Hipat20%
- IKR5%
- Lifesystems4%
- iJiZuo3%
Demand
Whistle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Sep · busiest ÷ quietest = 2.0×
Search terms
Top Whistle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- whistle309K/yr
- whistles51K/yr
- referee whistle46K/yr
- whistles sports41K/yr
- football whistle14K/yr
- ref whistle14K/yr
- whistl6K/yr
- sports whistle11K/yr
- metal whistle9K/yr
- whistle lanyard9K/yr
Reviews and returns
What reviews say buyers love and hate about Whistle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not at all loud
Loud whissle
Very loud
Awful quality
Rubbish
Complete rubbish
Unable to Whistle
Rubbish it does not blow properly
Didnt work
SMALL
Smaller than I thought I was buying
Rubbish, broke with first use
Broke straight away
Love
It feels well made
Reasonable quality considering the price
Good Quality
Loud clear
Good and loud
The noise has the desired effect
Worth it
Good value for money
Great value
As advertised
As described
Just what I needed
Does the job well
Works perfectly
Works well
Return
0.2% Return rate 12% Fixable by listing
Unable to Whistle
Rubbish it does not blow properly
Didnt work
Awful quality
Rubbish
Complete rubbish
Not at all loud
Loud whissle
Very loud
SMALL
Smaller than I thought I was buying
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Whistle questions
Answered from the same tracked data.