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Wetsuit

Maybe

The top 5 products take only 9% of clicks. But buyers convert on only 0.5% of searches, so Wetsuit is a Maybe.

Flapen Score
61
61 / 100
Top 13% of 792 Sports & Outdoors niches · +11 vs the category median of 50
Market size
£77K/yr544K searches / yr
90-day growth
+162.1%search demand this quarter
Competition
9%top-5 click share · 28 brands · 50 sellers

Flapen Score

Wetsuit against its category

The dotted line is the Sports & Outdoors average. Past it, Wetsuit is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wetsuit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wetsuit 544K times last year and spent an estimated £77K. The top 5 brands take 65% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 544K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +162.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
544K
Growth, 90 days vs prior 90
+162.1%
Conversion, latest week
0.5%
Market size, estimated
£77Ka year
Peak month
August5.3× the quietest month
Top search term
wetsuit79K searches a year

02 · Price

A sale here is worth £28.88.

Listings sell for £28.88 on average, from £9.52 to £69.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £28.88 that is £0 to £3K a year per listing.

Average price
£28.88inside the $15 to $100 sweet spot
Price range
£9.52–£69.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
5.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #88 within Water Sports. It carries 344 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
86%
Out of stock, average day
4.1%
Average rank
#88in Water Sports
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
344per listing
Listings tracked
244

04 · Newcomers

0 of last year's 43 launches cleared the first-year sales bar.

43 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
43
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Wetsuit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 9% of clicks, no more. An open shelf where new products get seen.

£0£770£2K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

50

Est. top-5 brand share

65%

Top 20: 98%

Est. top-5 click share

9%

Top 20: 28%

Open market

31%

  • Mountain Warehouse17%
  • Osprey17%
  • Owntop11%
  • Gimilife9%
  • Yikayin8%
  • Urban Beach7%

Demand

Wetsuit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.3×

Search terms

Top Wetsuit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wetsuit79K/yr
  • wetsuit women63K/yr
  • kids wetsuit52K/yr
  • wetsuit men40K/yr
  • mens wetsuit36K/yr
  • wet suits for women40K/yr
  • wet suit for men35K/yr
  • wetsuit kids32K/yr
  • wet suit31K/yr
  • womens wetsuit31K/yr

Reviews and returns

What reviews say buyers love and hate about Wetsuit

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Size-Overall”
5.3%of orders come back
“Too tight”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wetsuit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data