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Wetsuit

Maybe

The top 5 products take only 9% of clicks. But buyers convert on only 0.5% of searches, so Wetsuit is a Maybe.

Flapen Score
61
61 / 100
Top 13% of 792 Sports & Outdoors niches · +11 vs the category median of 50
Market size
£77K/yr544K searches / yr
90-day growth
+162.1%search demand this quarter
Competition
9%top-5 click share · 28 brands · 50 sellers

Flapen Score

Wetsuit against its category

The dotted line is the Sports & Outdoors average. Past it, Wetsuit is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wetsuit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wetsuit 544K times last year and spent an estimated £77K. The top 5 brands take 65% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 544K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +162.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
544K
Growth, 90 days vs prior 90
+162.1%
Conversion, latest week
0.5%
Market size, estimated
£77Ka year
Peak month
August5.3× the quietest month
Top search term
wetsuit79K searches a year

02 · Price

A sale here is worth £28.88.

Listings sell for £28.88 on average, from £9.52 to £69.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £28.88 that is £0 to £3K a year per listing.

Average price
£28.88inside the $15 to $100 sweet spot
Price range
£9.52–£69.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
5.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #88 within Water Sports. It carries 344 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
86%
Out of stock, average day
4.1%
Average rank
#88in Water Sports
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
344per listing
Listings tracked
244

04 · Newcomers

Amazon counts 0 of last year's 43 launches as successful.

43 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
43
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Wetsuit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

£0£770£2K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

50

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

9%

Top 20: 28%

Open market

31%

  • Mountain Warehouse17%
  • Osprey17%
  • Owntop11%
  • Gimilife9%
  • Yikayin8%
  • Urban Beach7%

Demand

Wetsuit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.3×

Search terms

Top Wetsuit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wetsuit79K/yr
  • wetsuit women63K/yr
  • kids wetsuit52K/yr
  • wetsuit men40K/yr
  • mens wetsuit36K/yr
  • wet suits for women40K/yr
  • wet suit for men35K/yr
  • wetsuit kids32K/yr
  • wet suit31K/yr
  • womens wetsuit31K/yr

Reviews and returns

What reviews say buyers love and hate about Wetsuit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.29

Too tight

Short body

Smaller than expected

Zipper Quality6%−0.01

Zip broke

Zip didnt work well enough

zip was faulty

Material Quality5%−0.03

Not good quality material

The material seemed thin

Its a shame as material, thickness and the durability feels good

Exercise/Sports Suitability3%0.00

not easy to swim in

I wouldn't recommend it for high level water sports as suspect the higher priced stuff would perform better

awful was ok for a few swims

Quality-Overall3%+1.79

Poor quality wetsuit

Poor quality

Love

Quality-Overall22%+1.79

it is well made

Good quality

The stitching and panels look well put together, and the black and blue design has a clean, sporty look

Size-Overall20%−0.29

Brilliant fit

True to size

i found it is snug as its supposed to be

Warmth9%+1.00

Feels warm and good material

giving enough warmth without overheating

Great keeps you warm

Value For Money8%+0.71

Good value

Good value for money

Good value for money

Comfort-Overall6%+0.67

Very comfortable

Comfortable to wear

I am really pleased as extremely comfortable once on

Return

5.3% Return rate 96% Fixable by listing

Size-Overall93%██████

Too tight

Short body

Smaller than expected

Zipper Quality1%█▅▂▆▄▅

Zip broke

Zip didnt work well enough

zip was faulty

Quality-Overall1%█▆▃▅▆▄

Poor quality wetsuit

Poor quality

Comfort-Overall1%█▆▄▃▇▅
Material Quality1%▁▆█▇▅▂

Not good quality material

The material seemed thin

Its a shame as material, thickness and the durability feels good

FAQ

Common Wetsuit questions

Answered from the same tracked data.