Wetsuit
MaybeThe top 5 products take only 9% of clicks. But buyers convert on only 0.5% of searches, so Wetsuit is a Maybe.
- Flapen Score
- 61 / 100Top 13% of 792 Sports & Outdoors niches · +11 vs the category median of 5061
- Market size
- £77K/yr544K searches / yr
- 90-day growth
- +162.1%search demand this quarter
- Competition
- 9%top-5 click share · 28 brands · 50 sellers
Flapen Score
Wetsuit against its category
The dotted line is the Sports & Outdoors average. Past it, Wetsuit is stronger. Inside it, weaker.
Market
The Wetsuit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wetsuit 544K times last year and spent an estimated £77K. The top 5 brands take 65% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 544K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +162.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 544K
- Growth, 90 days vs prior 90
- +162.1%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £77Ka year
- Peak month
- August5.3× the quietest month
- Top search term
- wetsuit79K searches a year
02 · Price
A sale here is worth £28.88.
Listings sell for £28.88 on average, from £9.52 to £69.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £28.88 that is £0 to £3K a year per listing.
- Average price
- £28.88inside the $15 to $100 sweet spot
- Price range
- £9.52–£69.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 5.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #88 within Water Sports. It carries 344 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 86%
- Out of stock, average day
- 4.1%
- Average rank
- #88in Water Sports
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 344per listing
- Listings tracked
- 244
04 · Newcomers
Amazon counts 0 of last year's 43 launches as successful.
43 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 43
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Wetsuit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Yikayin Wetsuit Women 3/2mm Womens Wetsuits Full Length with Back Zip Ladies Wetsuit Neoprene Diving Suit Long Sleeve for Snorkeling Surfing Paddleboarding Kayaking - Purple M
- Price
- £37.77
- Rating
- 4.2/5
- Reviews
- 359
- Age
- 3y ago

Mountain Warehouse Kids 2.5/2mm Shorty Wetsuit Boys & Girls Bright Orange (Kids) 11-12y
- Price
- £18.38
- Rating
- 4.5/5
- Reviews
- 223
- Age
- 6y ago

Osprey Womens Full Length 3 mm Summer Wetsuit Adult Neoprene Surfing Diving Wetsuit Origin Multiple Colours S Tall
- Price
- £29.12
- Rating
- 4.3/5
- Reviews
- 366
- Age
- 8y ago

Osprey Mens Shorty 3 mm Summer Wetsuit Adult Short Sleeve Neoprene Surfing Diving Wetsuit Origin Multiple Colours Black XL
- Price
- £33.94
- Rating
- 4.4/5
- Reviews
- 1,025
- Age
- 8y ago

Urban Beach Blacktip Mens Full Length 2mm Summer Wetsuit Stretchy Neoprene Surfing & Diving Suit with UV Protection
- Price
- £22.58
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 6y ago
Trending
90-day click momentum
Osprey Mens Shorty 3 mm Summer Wetsuit Adult Short Sleeve Neoprene Surfing Diving Wetsuit Origin Multiple Colours Black M
- Price
- £31.97
- Rating
- 4.4/5
- Reviews
- 1,025
- Age
- 8y ago

Osprey Womens Osp L - Origin Shorty Wetsuit Black M UK
- Price
- £29.91
- Rating
- 4.5/5
- Reviews
- 411
- Age
- 8y ago

Osprey Mens Shorty 3 mm Summer Wetsuit Adult Short Sleeve Neoprene Surfing Diving Wetsuit Origin Multiple Colours Black XL
- Price
- £33.94
- Rating
- 4.4/5
- Reviews
- 1,025
- Age
- 8y ago

Osprey Womens Full Length 3 mm Summer Wetsuit Adult Neoprene Surfing Diving Wetsuit Origin Multiple Colours S Tall
- Price
- £29.12
- Rating
- 4.3/5
- Reviews
- 366
- Age
- 8y ago

Mountain Warehouse Kids 2.5/2mm Shorty Wetsuit Boys & Girls Bright Orange (Kids) 9-10y
- Price
- £18.12
- Rating
- 4.5/5
- Reviews
- 223
- Age
- 6y ago
Newest
by launch date
Owntop 2.5mm Neoprene Thermal Wetsuit for Men & Women | UV50+ Sun Protection | Ultra-Stretchy Warm | Adult Wet Suit | Diving Surfing | Pink XL
- Price
- £31.35
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 1y ago

Wetsuit for Men Mens Wetsuits Full Length Wetsuit 3mm Neoprene Wet Suit Mens Wetsuit Wet Suits for Diving Snorkeling Swimming Surfing
- Price
- £42.47
- Rating
- 4.3/5
- Reviews
- 155
- Age
- 2y ago

Wetsuit for Men Mens Wetsuits Full Length Wetsuit 3mm Neoprene Wet Suit Mens Wetsuit Wet Suits for Diving Snorkeling Swimming Surfing
- Price
- £42.70
- Rating
- 4.3/5
- Reviews
- 88
- Age
- 2y ago

Owntop Womens Wetsuit 3mm - Front Zip Full Diving Suits Stretch Pro Neoprene Wet Suit Thermal Full Length Dive Skin for Surfing Snorkeling Women Black XXL
- Price
- £41.67
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 2y ago

Yikayin Wetsuit Women 3/2mm Womens Wetsuits Full Length with Back Zip Ladies Wetsuit Neoprene Diving Suit Long Sleeve for Snorkeling Surfing Paddleboarding Kayaking - Purple M
- Price
- £37.77
- Rating
- 4.2/5
- Reviews
- 359
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 9% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
50
Top-5 brand share
65%
Top 20: 98%
Top-5 click share
9%
Top 20: 28%
Open market
31%
- Mountain Warehouse17%
- Osprey17%
- Owntop11%
- Gimilife9%
- Yikayin8%
- Urban Beach7%
Demand
Wetsuit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.3×
Search terms
Top Wetsuit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wetsuit79K/yr
- wetsuit women63K/yr
- kids wetsuit52K/yr
- wetsuit men40K/yr
- mens wetsuit36K/yr
- wet suits for women40K/yr
- wet suit for men35K/yr
- wetsuit kids32K/yr
- wet suit31K/yr
- womens wetsuit31K/yr
Reviews and returns
What reviews say buyers love and hate about Wetsuit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too tight
Short body
Smaller than expected
Zip broke
Zip didnt work well enough
zip was faulty
Not good quality material
The material seemed thin
Its a shame as material, thickness and the durability feels good
not easy to swim in
I wouldn't recommend it for high level water sports as suspect the higher priced stuff would perform better
awful was ok for a few swims
Poor quality wetsuit
Poor quality
Love
it is well made
Good quality
The stitching and panels look well put together, and the black and blue design has a clean, sporty look
Brilliant fit
True to size
i found it is snug as its supposed to be
Feels warm and good material
giving enough warmth without overheating
Great keeps you warm
Good value
Good value for money
Good value for money
Very comfortable
Comfortable to wear
I am really pleased as extremely comfortable once on
Return
5.3% Return rate 96% Fixable by listing
Too tight
Short body
Smaller than expected
Zip broke
Zip didnt work well enough
zip was faulty
Poor quality wetsuit
Poor quality
Not good quality material
The material seemed thin
Its a shame as material, thickness and the durability feels good
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wetsuit questions
Answered from the same tracked data.









