Weight Plates
FailBuyers convert on only 1.1% of searches, so Weight Plates is a Fail.
- Flapen Score
- 45 / 100Ranks 543 of 792 Sports & Outdoors niches · −5 vs the category median of 5045
- Market size
- £105K/yr379K searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 54%top-5 click share · 14 brands · 20 sellers
Flapen Score
Weight Plates against its category
The dotted line is the Sports & Outdoors average. Past it, Weight Plates is stronger. Inside it, weaker.
Market
The Weight Plates market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Weight Plates 379K times last year and spent an estimated £105K. The top 5 brands take 79% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.
- Searches, last 12 months
- 379K
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £105Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- weight plates118K searches a year
02 · Price
A sale here is worth £25.44.
Listings sell for £25.44 on average, from £6.62 to £160.20. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £25.44 that is £3K to £6K a year per listing.
- Average price
- £25.44inside the $15 to $100 sweet spot
- Price range
- £6.62–£160.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #16 within Fitness. It carries 309 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 27%
- Out of stock, average day
- 6.8%
- Average rank
- #16in Fitness
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 309per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 2 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Weight Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gallant Weight Plates - 20kg Standard 1 Inch Vinyl Weights Discs 10kg X 2= 20kg Set For Men Women - Weight Plate Set Lifting Dumbbells Barbell Home Gym Fitness Training Equipment
- Price
- £19.84
- Rating
- 4.6/5
- Reviews
- 658
- Age
- 12y ago

Amazon Basics 2.5 cm Grip Weight Plates 10 kg Weight Single Charcoal
- Price
- £16.29
- Rating
- 4.7/5
- Reviews
- 320
- Age
- 10mo ago

Gallant Weight Plates - 5kg Standard 1 Inch Vinyl Weights Discs 20kg Set For Men Women - Weight Plate Set for Lifting Dumbbells Barbell Home Gym Fitness Training Equipment (Black 5kg x 4)
- Price
- £20.26
- Rating
- 4.6/5
- Reviews
- 658
- Age
- 2y ago

Amazon Basics 2.5 cm Grip Weight Plates 1.25 kg Weights Set of 4 Charcoal
- Price
- £12.25
- Rating
- 4.7/5
- Reviews
- 320
- Age
- 10mo ago

Amazon Basics 2.5 cm Grip Weight Plates 5 kg Weights Set of 4 Charcoal
- Price
- £36.18
- Rating
- 4.7/5
- Reviews
- 320
- Age
- 10mo ago
Trending
90-day click momentum
KK Weight Plates Cast Iron Barbell Weight Set - 2 Inches Hole Weight Plate Set For Women & Men - Non- Slip Durable & Long-Lasting Olympic Weight Plates - Gym Equipment For Home & Gym (2 X 0.5 KG)
- Price
- £8.98
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 3y ago

KK Weight Plates Cast Iron Barbell Weight Set - 2 Inches Hole Weight Plate Set For Women & Men - Non- Slip Durable & Long-Lasting Olympic Weight Plates - Gym Equipment For Home & Gym (2 X 2.5 KG)
- Price
- £14.07
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 3y ago

Amazon Basics 2.54cm grip weight plate 4 x 2.5kg
- Price
- £19.87
- Rating
- 4.7/5
- Reviews
- 320
- Age
- 10mo ago

Amazon Basics 2.5 cm Grip Weight Plates 10 kg Weight Single Charcoal
- Price
- £16.29
- Rating
- 4.7/5
- Reviews
- 320
- Age
- 10mo ago

Chase Fitness Cast Iron Weight Plates 1.25kg - 20kg 1-Inch Hole for Barbell and Dumbbell Training (10KG X 2)
- Price
- £32.94
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 1y ago
Newest
by launch date
SPORTNOW Olympic Weight Plates 2 x 2.5kg 2/5cm Tri-Grips
- Price
- £14.57
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 9mo ago

Amazon Basics 2.5 cm Grip Weight Plates 10 kg Weight Single Charcoal
- Price
- £16.29
- Rating
- 4.7/5
- Reviews
- 320
- Age
- 10mo ago

Amazon Basics 2.5 cm Grip Weight Plates 1.25 kg Weights Set of 4 Charcoal
- Price
- £12.25
- Rating
- 4.7/5
- Reviews
- 320
- Age
- 10mo ago

Amazon Basics 2.5 cm Grip Weight Plates 5 kg Weights Set of 4 Charcoal
- Price
- £36.18
- Rating
- 4.7/5
- Reviews
- 320
- Age
- 10mo ago

Amazon Basics 2.54cm grip weight plate 4 x 2.5kg
- Price
- £19.87
- Rating
- 4.7/5
- Reviews
- 320
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
20
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
54%
Top 20: 86%
Open market
17%
- Gallant29%
- Amazon Basics27%
- KK12%
- Strongway6%
- SPORTNOW5%
- Chase Fitness4%
- Open — no brand owns it (8 brands, 17%)
Demand
Weight Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Weight Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- weight plates118K/yr
- 10kg weight plates24K/yr
- olympic weight plates45K/yr
- 20kg weight plates14K/yr
- barbell weights24K/yr
- 5kg weight plate26K/yr
- weight plate15K/yr
- weights plates11K/yr
- plate weights11K/yr
- 5kg weight plates9K/yr
Reviews and returns
What reviews say buyers love and hate about Weight Plates
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small
Does not fit 1inch diameter - be aware
bigger than I thought
they both weigh more than they should
Very heavy
My son complained that his weights weren't heavy enough so I doubled their weight with this purchase
Pay a bit more for a better brand
Buy cheap
Very bad quality
then they broke
It was broken on first use
also one of the weights has a split on the edge of the vinyl
they seem like the same material
also one of the weights has a split on the edge of the vinyl
Love
Good quality plates
Beautiful quality
Long lasting quality
Excellent value for money
Fair price
Amazing price
Nice and heavy
Good weight plates
solid weights
Decent price for this size
not too snuggly
so everything fits as it should
do the job
Exactly as advertised
As expected
Return
0.1% Return rate 64% Fixable by listing
Small
Does not fit 1inch diameter - be aware
bigger than I thought
they both weigh more than they should
Very heavy
My son complained that his weights weren't heavy enough so I doubled their weight with this purchase
not what it looked
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Weight Plates questions
Answered from the same tracked data.









