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Weight Plates

Fail

Buyers convert on only 1.1% of searches, so Weight Plates is a Fail.

Flapen Score
45
45 / 100
Ranks 543 of 792 Sports & Outdoors niches · −5 vs the category median of 50
Market size
£105K/yr379K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
54%top-5 click share · 14 brands · 20 sellers

Flapen Score

Weight Plates against its category

The dotted line is the Sports & Outdoors average. Past it, Weight Plates is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weight Plates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Weight Plates 379K times last year and spent an estimated £105K. The top 5 brands take 79% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
379K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
1.1%
Market size, estimated
£105Ka year
Peak month
January1.3× the quietest month
Top search term
weight plates118K searches a year

02 · Price

A sale here is worth £25.44.

Listings sell for £25.44 on average, from £6.62 to £160.20. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £25.44 that is £3K to £6K a year per listing.

Average price
£25.44inside the $15 to $100 sweet spot
Price range
£6.62–£160.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #16 within Fitness. It carries 309 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
27%
Out of stock, average day
6.8%
Average rank
#16in Fitness
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
309per listing
Listings tracked
33

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Weight Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

20

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

54%

Top 20: 86%

Open market

17%

  • Gallant29%
  • Amazon Basics27%
  • KK12%
  • Strongway6%
  • SPORTNOW5%
  • Chase Fitness4%
  • Open — no brand owns it (8 brands, 17%)

Demand

Weight Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Weight Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weight plates118K/yr
  • 10kg weight plates24K/yr
  • olympic weight plates45K/yr
  • 20kg weight plates14K/yr
  • barbell weights24K/yr
  • 5kg weight plate26K/yr
  • weight plate15K/yr
  • weights plates11K/yr
  • plate weights11K/yr
  • 5kg weight plates9K/yr

Reviews and returns

What reviews say buyers love and hate about Weight Plates

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.07

Small

Does not fit 1inch diameter - be aware

bigger than I thought

Weight Heavy15%+1.03

they both weigh more than they should

Very heavy

My son complained that his weights weren't heavy enough so I doubled their weight with this purchase

Quality-Overall13%+0.85

Pay a bit more for a better brand

Buy cheap

Very bad quality

Durability10%−0.10

then they broke

It was broken on first use

also one of the weights has a split on the edge of the vinyl

Material Quality4%−0.04

they seem like the same material

also one of the weights has a split on the edge of the vinyl

Love

Quality-Overall40%+0.85

Good quality plates

Beautiful quality

Long lasting quality

Value For Money24%+2.05

Excellent value for money

Fair price

Amazing price

Weight Heavy9%+1.03

Nice and heavy

Good weight plates

solid weights

Size-Overall7%−0.07

Decent price for this size

not too snuggly

so everything fits as it should

Advertised Vs Actual Product5%0.00

do the job

Exactly as advertised

As expected

Return

0.1% Return rate 64% Fixable by listing

Size-Overall55%█▆▆▆▇▆

Small

Does not fit 1inch diameter - be aware

bigger than I thought

Weight Heavy12%▁▃▇▆██

they both weigh more than they should

Very heavy

My son complained that his weights weren't heavy enough so I doubled their weight with this purchase

Compatibility-Overall7%▁▃▁█▂▄
Defective Material/Parts5%█▇▇▄▃▁
Advertised Vs Actual Product4%█▄▁▁▅▂

not what it looked

FAQ

Common Weight Plates questions

Answered from the same tracked data.