weight plates
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£25.44avg listing price — sweet spot $15–$100
Review moat
Great308.85avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.62–£160.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay£105K£105K/yr · 379K searches
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, weight plates is a £105K/yr Amazon United Kingdom market (379K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
weight plates market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £102K–£127K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 27%
- Sponsored
- 85%
- Out of stock
- 6.8%
- Avg brand age
- 47 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
20
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
54%
Top 20: 86%
Open market
17%
- Gallant29%
- Amazon Basics27%
- KK12%
- Strongway6%
- SPORTNOW5%
- Chase Fitness4%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top weight plates search terms
- weight plates118K/yr
- 10kg weight plates24K/yr
- olympic weight plates45K/yr
- 20kg weight plates14K/yr
- barbell weights24K/yr
- 5kg weight plate26K/yr
- weight plate15K/yr
- weights plates11K/yr
- plate weights11K/yr
- 5kg weight plates9K/yr
Top weight plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gallant Weight Plates - 20kg Standard 1 Inch Vinyl Weights Discs 10kg X 2= 20kg Set For Men Women - Weight Plate Set Lifting Dumbbells Barbell Home Gym Fitness Training Equipment
Gallant£19.844.6★658 rev
Amazon Basics 2.5 cm Grip Weight Plates 10 kg Weight Single Charcoal
Amazon Basics£16.294.7★320 rev
Gallant Weight Plates - 5kg Standard 1 Inch Vinyl Weights Discs 20kg Set For Men Women - Weight Plate Set for Lifting Dumbbells Barbell Home Gym Fitness Training Equipment (Black 5kg x 4)
Gallant£20.264.6★658 rev
Amazon Basics 2.5 cm Grip Weight Plates 1.25 kg Weights Set of 4 Charcoal
Amazon Basics£12.254.7★320 rev
Amazon Basics 2.5 cm Grip Weight Plates 5 kg Weights Set of 4 Charcoal
Amazon Basics£36.184.7★320 rev
Newest
by launch date
SPORTNOW Olympic Weight Plates 2 x 2.5kg 2/5cm Tri-Grips
SPORTNOW£14.5734 rev
Amazon Basics 2.5 cm Grip Weight Plates 10 kg Weight Single Charcoal
Amazon Basics£16.29320 rev
Amazon Basics 2.5 cm Grip Weight Plates 1.25 kg Weights Set of 4 Charcoal
Amazon Basics£12.25320 rev
Amazon Basics 2.5 cm Grip Weight Plates 5 kg Weights Set of 4 Charcoal
Amazon Basics£36.18320 rev
Amazon Basics 2.54cm grip weight plate 4 x 2.5kg
Amazon Basics£19.87320 rev
Trending
90-day click momentum
KK Weight Plates Cast Iron Barbell Weight Set - 2 Inches Hole Weight Plate Set For Women & Men - Non- Slip Durable & Long-Lasting Olympic Weight Plates - Gym Equipment For Home & Gym (2 X 0.5 KG)
KK£8.984.7★
KK Weight Plates Cast Iron Barbell Weight Set - 2 Inches Hole Weight Plate Set For Women & Men - Non- Slip Durable & Long-Lasting Olympic Weight Plates - Gym Equipment For Home & Gym (2 X 2.5 KG)
KK£14.074.7★
Amazon Basics 2.54cm grip weight plate 4 x 2.5kg
Amazon Basics£19.874.7★
Amazon Basics 2.5 cm Grip Weight Plates 10 kg Weight Single Charcoal
Amazon Basics£16.294.7★
Chase Fitness Cast Iron Weight Plates 1.25kg - 20kg 1-Inch Hole for Barbell and Dumbbell Training (10KG X 2)
Chase Fitness£32.944.5★
What buyers say about weight plates
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality plates”
“Excellent value for money”
“Nice and heavy”
“Decent price for this size”
“do the job”
“they feel very durable”
“The cut out grips make for easy handling”
“Good little weights”
“Do the job well”
“Easy to use”
What buyers complain about
“Small”
“they both weigh more than they should”
“Pay a bit more for a better brand”
“then they broke”
“they seem like the same material”
“constantly leaking concrete or whatever is making up the weight inside the bell”
“Similar ones of other makes were very expensive”
“The dumbells are poorly put together”
“not what it looked”
“although the inside of the box has a heavy smell of smoke for some reason”
Top return reasons
Common questions
- Is weight plates profitable to sell on Amazon United Kingdom?
- The niche generates £105K/yr across 33 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the weight plates niche?
- 14 brands and 20 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in weight plates?
- Top complaints mined from reviews: Size-Overall, Weight Heavy, Quality-Overall. The return rate is 0.1%.
- When does demand for weight plates peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the weight plates niche?
- Listings span £6.62–£160.20; the average listing price is £25.44 (sweet spot $15–$100). The average incumbent carries 309 reviews — the moat a new listing must climb.