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Weight Plates

Fail

Buyers convert on only 1.1% of searches, so Weight Plates is a Fail.

Flapen Score
45
45 / 100
Ranks 543 of 792 Sports & Outdoors niches · −5 vs the category median of 50
Market size
£105K/yr379K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
54%top-5 click share · 14 brands · 20 sellers

Flapen Score

Weight Plates against its category

The dotted line is the Sports & Outdoors average. Past it, Weight Plates is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weight Plates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Weight Plates 379K times last year and spent an estimated £105K. The top 5 brands take 79% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
379K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
1.1%
Market size, estimated
£105Ka year
Peak month
January1.3× the quietest month
Top search term
weight plates118K searches a year

02 · Price

A sale here is worth £25.44.

Listings sell for £25.44 on average, from £6.62 to £160.20. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £25.44 that is £3K to £6K a year per listing.

Average price
£25.44inside the $15 to $100 sweet spot
Price range
£6.62–£160.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #16 within Fitness. It carries 309 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
27%
Out of stock, average day
6.8%
Average rank
#16in Fitness
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
309per listing
Listings tracked
33

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Weight Plates products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

20

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 86%

Open market

17%

  • Gallant29%
  • Amazon Basics27%
  • KK12%
  • Strongway6%
  • SPORTNOW5%
  • Chase Fitness4%
  • Open — no brand owns it (8 brands, 17%)

Demand

Weight Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Weight Plates search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • weight plates118K/yr
  • 10kg weight plates24K/yr
  • olympic weight plates45K/yr
  • 20kg weight plates14K/yr
  • barbell weights24K/yr
  • 5kg weight plate26K/yr
  • weight plate15K/yr
  • weights plates11K/yr
  • plate weights11K/yr
  • 5kg weight plates9K/yr

Reviews and returns

What reviews say buyers love and hate about Weight Plates

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Weight Plates questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data