How competitive is the Weight Plates niche on Amazon United Kingdom?

14 brands and 20 sellers compete in Weight Plates on Amazon United Kingdom. The top 5 Weight Plates products take 54% of clicks and its top 5 brands hold 79% of demand.

What do buyers complain about in Weight Plates?

Weight Plates buyers on Amazon United Kingdom complain most about Size-Overall, Weight Heavy, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Weight Plates niche?

Weight Plates sells for £25.44 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.62–£160.20. The average incumbent carries 309 reviews — the moat a new listing must climb.

Weight Plates

weak search conversion (1.1%) — Weight Plates doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Weight Plates profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Weight Plates is a £105K/yr Amazon United Kingdom market (379K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 45/100.

Weight Plates: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.7% over the last 90 days and 1.1% of searches end in a purchase.

£105K

revenue / yr

Units sold / yr5K

Search volume / yr-4.7%379K

Conversion rate1.1%

Avg price£25.44

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers14 · 20

Top-5 product click share54%

Open market21%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 33 products

Top Weight Plates products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Gallant Weight Plates - 20kg Standard 1 Inch Vinyl Weights Discs 10kg X 2= 20kg Set For Men Women - Weight Plate Set Lifting Dumbbells Barbell Home Gym Fitness Training Equipment

Price: £19.84
Rating: 4.6/5
Reviews: 658
Age: 12y ago

Amazon Basics 2.5 cm Grip Weight Plates 10 kg Weight Single Charcoal

Price: £16.29
Rating: 4.7/5
Reviews: 320
Age: 10mo ago

Gallant Weight Plates - 5kg Standard 1 Inch Vinyl Weights Discs 20kg Set For Men Women - Weight Plate Set for Lifting Dumbbells Barbell Home Gym Fitness Training Equipment (Black 5kg x 4)

Price: £20.26
Rating: 4.6/5
Reviews: 658
Age: 2y ago

Amazon Basics 2.5 cm Grip Weight Plates 1.25 kg Weights Set of 4 Charcoal

Price: £12.25
Rating: 4.7/5
Reviews: 320
Age: 10mo ago

Amazon Basics 2.5 cm Grip Weight Plates 5 kg Weights Set of 4 Charcoal

Price: £36.18
Rating: 4.7/5
Reviews: 320
Age: 10mo ago

Newest

by launch date

SPORTNOW Olympic Weight Plates 2 x 2.5kg 2/5cm Tri-Grips

Price: £14.57
Rating: 4.8/5
Reviews: 34
Age: 9mo ago

Amazon Basics 2.5 cm Grip Weight Plates 10 kg Weight Single Charcoal

Price: £16.29
Rating: 4.7/5
Reviews: 320
Age: 10mo ago

Amazon Basics 2.5 cm Grip Weight Plates 1.25 kg Weights Set of 4 Charcoal

Price: £12.25
Rating: 4.7/5
Reviews: 320
Age: 10mo ago

Amazon Basics 2.5 cm Grip Weight Plates 5 kg Weights Set of 4 Charcoal

Price: £36.18
Rating: 4.7/5
Reviews: 320
Age: 10mo ago

Amazon Basics 2.54cm grip weight plate 4 x 2.5kg

Price: £19.87
Rating: 4.7/5
Reviews: 320
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

54%

Top 20: 86%

Open market

17%

Gallant29%
Amazon Basics27%
KK12%
Strongway6%
SPORTNOW5%
Chase Fitness4%
Open — no brand owns it (8 brands, 17%)

Weight Plates demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume379KCVR1.1%Products33Brands14Top 5 Brands79%OOS Rate6.8%Rating4.6★Reviews309Avg BSR#16

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Weight Plates search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

weight plates118K/yr -10.0%0.4% conv.
10kg weight plates24K/yr +1.3%2.1% conv.
olympic weight plates45K/yr -12.2%0.2% conv.
20kg weight plates14K/yr +71.6%0.7% conv.
barbell weights24K/yr +4.7%0.2% conv.
5kg weight plate26K/yr -30.0%1.1% conv.
weight plate15K/yr -3.0%0.4% conv.
weights plates11K/yr +15.8%0.3% conv.
plate weights11K/yr -18.1%0.6% conv.
5kg weight plates9K/yr -5.0%1.4% conv.

What reviews say buyers love and hate about Weight Plates

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Quality-Overall40%

“Good quality plates”

Value For Money24%

“Excellent value for money”

Weight Heavy9%

“Nice and heavy”

Size-Overall7%

“Decent price for this size”

Advertised Vs Actual Product5%

“do the job”

What buyers complain about

77% of reviews

Size-Overall21%

“Small”

Weight Heavy15%

“they both weigh more than they should”

Quality-Overall13%

“Pay a bit more for a better brand”

Durability10%

“then they broke”

Material Quality4%

“they seem like the same material”

Weight Plates return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

55%

2Weight Heavy

12%

3Compatibility-Overall

4Defective Material/Parts

5Advertised Vs Actual Product

Common Weight Plates questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Weight Plates 45/100 on Amazon United Kingdom — Skip it. The niche generates £105K/yr across 33 tracked products. 2 of 8 products launched in the last 360 days are still selling. Search demand moved -4.7% over the last 90 days.