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Weight Loss Tracker

Fail

Shoppers spend only $38K a year here, so Weight Loss Tracker is a Fail.

Flapen Score
46
46 / 100
Ranks 512 of 792 Sports & Outdoors niches · −4 vs the category median of 50
Market size
£38K/yr162K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
52%top-5 click share · 17 brands · 25 sellers

Flapen Score

Weight Loss Tracker against its category

The dotted line is the Sports & Outdoors average. Past it, Weight Loss Tracker is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weight Loss Tracker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Weight Loss Tracker 162K times last year and spent an estimated £38K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
2.9%
Market size, estimated
£38Ka year
Peak month
January3.5× the quietest month
Top search term
weight loss journal40K searches a year

02 · Price

A sale here is worth £8.12.

Listings sell for £8.12 on average, from £3.32 to £16.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.12 that is £812 to £2K a year per listing.

Average price
£8.12under the $15 to $100 sweet spot
Price range
£3.32–£16.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£812–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #321 within Fitness. It carries 519 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
18.7%
Average rank
#321in Fitness
Average rating
3.97 starsAmazon United Kingdom average 4.36 stars
Average reviews
519per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Weight Loss Tracker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

17 flat

Sellers

25

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

24%

  • Templatables32%
  • Generic12%
  • Indigo Joy11%
  • Gifts and Temptations10%
  • Labyrinxel5%
  • Bloomingorgeous4%

Demand

Weight Loss Tracker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 3.5×

Search terms

Top Weight Loss Tracker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weight loss journal40K/yr
  • weight loss tracker28K/yr
  • weight loss journal for women16K/yr
  • weight loss diary15K/yr
  • weight loss chart15K/yr
  • weight loss tracker journal9K/yr
  • weightloss journal for women8K/yr
  • weight loss book9K/yr
  • weight loss planner8K/yr
  • weight loss chart with stickers5K/yr

Reviews and returns

What reviews say buyers love and hate about Weight Loss Tracker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.20

so not really impressed with the size

Very small

Absolutely tiny

Advertised Vs Actual Product15%+1.87

Not what it says in the advert

not as advertised

Not as described

Writing Experience13%−0.15

Can't write in it

You struggle to write in it everything you need to write

it is way too small to write anything in

Quality-Overall13%+2.15

cheap looking

so not the best quality

Not as good as it is made out to look

Value For Money12%−0.07

This isnt worth the money

A few spelling mistakes which I wouldn't expect for the price

Waste of money

Love

Quality-Overall36%+2.15

It is nice quality spring bound and card backed and looks nice and neat

Excellent quality

Lovely quality cover

Advertised Vs Actual Product35%+1.87

Exactly as expected

Looks exactly as shown

Exactly what I was looking for

Ease Of Use8%+0.24

its so easy to use

Simple easy, helps track progress monthly to take measurements

Easy to use for training

Value For Money7%−0.07

I did buy one as its a lot cheaper

Excellent value

I feel it offers reasonable value for money

Document Organizing/Classification5%+0.32

Perfect for Staying Organised Positive

There is plenty of organisation pages such as regular weigh ins, graphs to see progress easily and fitness trackers etc

Return

0.9% Return rate 72% Fixable by listing

Size-Overall64%█▇▇▇▇▇

so not really impressed with the size

Very small

Absolutely tiny

Quality-Overall6%▄█▁▃▁█

cheap looking

so not the best quality

Not as good as it is made out to look

Value For Money5%▁▃█▄▂▁

This isnt worth the money

A few spelling mistakes which I wouldn't expect for the price

Waste of money

Writing Experience5%▄▃▄█▂▃

Can't write in it

You struggle to write in it everything you need to write

it is way too small to write anything in

Advertised Vs Actual Product4%▁▅▇▆█▁

Not what it says in the advert

not as advertised

Not as described

FAQ

Common Weight Loss Tracker questions

Answered from the same tracked data.