Skip to content

Walking Pad Pink

Fail

Demand is soft, at -33.7% this quarter, so Walking Pad Pink is a Fail.

Flapen Score
43
43 / 100
Ranks 602 of 792 Sports & Outdoors niches · −7 vs the category median of 50
Market size
£44K/yr49K searches / yr
90-day growth
-33.7%search demand this quarter
Competition
52%top-5 click share · 8 brands · 14 sellers

Flapen Score

Walking Pad Pink against its category

The dotted line is the Sports & Outdoors average. Past it, Walking Pad Pink is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Walking Pad Pink market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Walking Pad Pink 49K times last year and spent an estimated £44K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-33.7%
Conversion, latest week
1.0%
Market size, estimated
£44Ka year
Peak month
January2.7× the quietest month
Top search term
pink walking pad22K searches a year

02 · Price

A sale here is worth £92.50.

Listings sell for £92.50 on average, from £71.47 to £166.31. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £92.50 that is £0 to £9K a year per listing.

Average price
£92.50inside the $15 to $100 sweet spot
Price range
£71.47–£166.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 29.1% of listings are out of stock. The average listing ranks #83 within Fitness. It carries 135 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
28%
Out of stock, average day
29.1%
Average rank
#83in Fitness
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
135per listing
Listings tracked
18

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
19 months

Products

Top Walking Pad Pink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

14

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

6%

  • Superun24%
  • ergonomist22%
  • HOMEFITNESSCODE17%
  • BLACK LORD16%
  • Cardirun10%
  • CITYSPORTS6%
  • Open — no brand owns it (2 brands, 6%)

Demand

Walking Pad Pink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.7×

Search terms

Top Walking Pad Pink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink walking pad22K/yr
  • walking pad pink17K/yr
  • pink treadmill9K/yr

Reviews and returns

What reviews say buyers love and hate about Walking Pad Pink

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level20%−0.13

Very loud

jeez its loud

The motor makes a growling noise

Durability8%−0.09

Broken after about 6 weeks

Disappointing Reliability

after just 1 week of use it stopped midway through a walk

Instructions/User Manual/Troubleshooting6%−0.06

Instructions on Troubleshooting Could be More Comprehensive

no instructions to return it just sent an email to print a label its heavy how am i supposed to drop it off anywhere surely the return should include a pic up

The instruction leaflet was very short and unhelpful, and I couldnt find useful support online, so I contacted the seller

Flammable5%−0.06

Fire Hazard

Almost set on fire

smelt terrible of burning

Smell4%−0.05

Urning smell, smoke, stopped working

however a strong smell of burning rubber started coming from it

it started smelling like burning plastic within 20 minutes

Love

Quality-Overall17%+1.06

Excellent product

surprisingly well-built for the price

its been a brilliant purchase

Value For Money14%+0.44

Reasonable price

Good price

Great value for money

Exercise/Sports Suitability12%+0.54

Brilliant walking pad

Happy walking

gives a good walking workout

Ease Of Use11%+0.99

Easy to use

easy to move

which is handy

Noise Level8%−0.13

doesnt make noise

is not noisy like some

Not too much noise

Return

0.1% Return rate 23% Fixable by listing

Size-Overall14%▇▅█▅█▇
Noise Level14%▅▇▁█▇▃

Very loud

jeez its loud

The motor makes a growling noise

Defective Material/Parts13%█▃▃▄▃▃

item didnt turn on

Functionality-Overall12%▄▅█▅▃▂

Does not work properluly

Smell7%▇█▁▂▄▇

Urning smell, smoke, stopped working

however a strong smell of burning rubber started coming from it

it started smelling like burning plastic within 20 minutes

FAQ

Common Walking Pad Pink questions

Answered from the same tracked data.