- Flapen Score
- 46 / 100Ranks 512 of 792 Sports & Outdoors niches · −4 vs the category median of 5046
- Market size
- £185K/yr82K searches / yr
- 90-day growth
- +6.7%search demand this quarter
- Competition
- 49%top-5 click share · 7 brands · 79 sellers
Flapen Score
Wahoo against its category
The dotted line is the Sports & Outdoors average. Past it, Wahoo is stronger. Inside it, weaker.
Market
The Wahoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wahoo 82K times last year and spent an estimated £185K. The top 5 brands take 88% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £185K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- +6.7%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £185Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- wahoo21K searches a year
02 · Price
A sale here is worth £70.76.
Listings sell for £70.76 on average, from £16.64 to £302.11. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £70.76 that is £0 to £7K a year per listing.
- Average price
- £70.76inside the $15 to $100 sweet spot
- Price range
- £16.64–£302.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 3.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #31 within Sports Technology. It carries 3,325 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 91%
- Out of stock, average day
- 1.2%
- Average rank
- #31in Sports Technology
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,325per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Wahoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
COROS Heart Rate Monitor Comfort Easy to wear Auto-wear Detection Advanced Sensor Precise Data Bluetooth 80 Days Battery Life Connects up to 3 devices at once for Run and Bike-Grey
- Price
- £57.16
- Rating
- 4.5/5
- Reviews
- 2,346
- Age
- 2y ago

Polar Verity Sense - Optical Heart Rate Monitor Armband for Sport - ANT+ and Dual Bluetooth HRM - Waterproof HR Sensor with only One Button - Compatible with Peloton Zwift and other apps
- Price
- £69.12
- Rating
- 4.3/5
- Reviews
- 3,560
- Age
- 5y ago

Wahoo Fitness TRACKR Heart Rate Chest STRAP Standard Size
- Price
- £16.64
- Rating
- 3.6/5
- Reviews
- 9
- Age
- 1y ago

POLAR Verity Sense - Red Optical Heart Rate Monitor Armband Model 920110148 Versatile Sensor for Any Sport & Exercise Including Swimming 30 hours Battery Life
- Price
- £76.41
- Rating
- 4.2/5
- Reviews
- 636
- Age
- 3y ago

Garmin HRM-200 Heart Rate Monitor with HRV data 3ATM water rating up to 1 year battery machine washable strap adjustable strap to ensure ideal fit Size M-XL
- Price
- £61.44
- Rating
- 4.4/5
- Reviews
- 1,395
- Age
- 1y ago
Trending
90-day click momentum
COROS Heart Rate Monitor Comfort Easy to wear Auto-wear Detection Advanced Sensor Precise Data Bluetooth 38 Hours Battery Life Connects up to 3 devices at once (Gray Large)
- Price
- £57.09
- Rating
- 4.5/5
- Reviews
- 2,346
- Age
- 2y ago

COROS Heart Rate Monitor Comfort Easy to wear Auto-wear Detection Precise Data Bluetooth 38 Hours Battery Life Connects up to 3 devices at once for Run and Bike-with Orange Band
- Price
- £56.92
- Rating
- 4.5/5
- Reviews
- 2,346
- Age
- 2y ago

Polar H10 Heart Rate Sensor Black ANT+ & Bluetooth ECG/EKG Accuracy HRV Tracking Waterproof Machine-Washable Strap Comfortable Fit Replaceable Battery Sports & Gym Compatible XS-S 62-74cm
- Price
- £55.22
- Rating
- 4.3/5
- Reviews
- 1,762
- Age
- 7y ago

Polar H10 Heart Rate Sensor Black ANT+ & Bluetooth ECG/EKG Accuracy HRV Tracking Waterproof Machine-Washable Strap Comfortable Fit Replaceable Battery Sports & Gym Compatible M-XXL 75-115cm
- Price
- £57.48
- Rating
- 4.4/5
- Reviews
- 15,731
- Age
- 7y ago

KardiaMobile 6-Lead ECG Heart Rate Monitor with 1-Month KardiaCare
- Price
- £118.45
- Rating
- 4.3/5
- Reviews
- 29,030
- Age
- 1y ago
Newest
by launch date
Heart Rate Monitor Armband HRM CHILEAF Heart Rate Sensor HR Sensor IP67 ANT+ Bluetooth 60H Long Battery Life Compatiable for Polar Beat Wahoo Fitness SportsTracker Zwift Nike+Run Club X-Fitness Etc
- Price
- £35.79
- Rating
- 3.7/5
- Reviews
- 119
- Age
- 9mo ago

Garmin HRM-600 Premium Heart Rate Monitor HRV data Running Dynamics Steps Calories Speed Distance Rechargeable battery Record & sync data without a watch machine washable strap Size M-XL
- Price
- £107.87
- Rating
- 4.6/5
- Reviews
- 1,112
- Age
- 1y ago

Wahoo ELEMNT BOLT V3 GPS Cycling/Bike Computer Black
- Price
- £227.55
- Rating
- 4.3/5
- Reviews
- 169
- Age
- 1y ago

Wahoo Fitness ELEMNT ROAM V3 GPS Cycling/Bike Computer Black
- Price
- £302.11
- Rating
- 4.4/5
- Reviews
- 233
- Age
- 1y ago

KardiaMobile 6-Lead ECG Heart Rate Monitor with 1-Month KardiaCare
- Price
- £118.45
- Rating
- 4.3/5
- Reviews
- 29,030
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
79
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
49%
Top 20: 97%
Open market
5%
- Polar28%
- Wahoo Fitness22%
- COROS20%
- CooSpo10%
- Garmin9%
- AliveCor6%
- Open — no brand owns it (1 brand, 5%)
Demand
Wahoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.5×
Search terms
Top Wahoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wahoo21K/yr
- arm heart rate monitor13K/yr
- polar verity sense11K/yr
- wahoo heart rate monitor14K/yr
- heart rate monitor armband11K/yr
- polar verity sense armband5K/yr
- wahoo tickr5K/yr
- wahoo tickr heart rate monitor1K/yr
- wahoo tickr x874/yr
- wahoo fitness344/yr
Reviews and returns
What reviews say buyers love and hate about Wahoo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Wouldnt connect properly at all
will not pair
Wont connect
Quite expensive
not for a device that is as expensive as it is
not good value at all
Software confusing
relentless upselling on the app makes it hard to use
Great device, very poor app
Total garbage
the item itself has actually has actually slowly descended in quality
absolute rubbish
Woeful battery life
Absolutely terrible battery life
Battery issue
Love
Brilliant quality
I am sure the hardware is great
So the device itself is very well made
Comfortable to wear
Easy to use
The app is easy to use
Good price
Well worth it
Good value for money
Comfortable and accurate
Comfortable
comfortable to wear
As advertised
Exactly what I wanted
As expected
Return
3.0% Return rate 23% Fixable by listing
Wouldnt connect properly at all
will not pair
Wont connect
Sizing is ridiculous
The device itself is small
it was simply too tight
Did not work
Doesnt Work Reliably
Unfortunately this doesnt work as well as my previous HRM. a Garmin from around 8 years ago
I think it comes down to compatibility
Does not want to pair with anything
when v3 doesn't work on this platform
Readings are inconsistent
That awkwardness of use negates the accuracy so two stars only
you wont get an accurate reading from fingers on a little pad
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wahoo questions
Answered from the same tracked data.









