- Flapen Score
- 46 / 100Ranks 512 of 792 Sports & Outdoors niches · −4 vs the category median of 5046
- Market size
- £185K/yr82K searches / yr
- 90-day growth
- +6.7%search demand this quarter
- Competition
- 49%top-5 click share · 7 brands · 79 sellers
Flapen Score
Wahoo against its category
The dotted line is the Sports & Outdoors average. Past it, Wahoo is stronger. Inside it, weaker.
Market
The Wahoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wahoo 82K times last year and spent an estimated £185K. The top 5 brands take 88% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £185K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- +6.7%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £185Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- wahoo21K searches a year
02 · Price
A sale here is worth £70.76.
Listings sell for £70.76 on average, from £16.64 to £302.11. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £70.76 that is £0 to £7K a year per listing.
- Average price
- £70.76inside the $15 to $100 sweet spot
- Price range
- £16.64–£302.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 3.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #31 within Sports Technology. It carries 3,325 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 91%
- Out of stock, average day
- 1.2%
- Average rank
- #31in Sports Technology
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,325per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Wahoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
COROS Heart Rate Monitor Comfort Easy to wear Auto-wear Detection Advanced Sensor Precise Data Bluetooth 80 Days Battery Life Connects up to 3 devices at once for Run and Bike-Grey
- Price
- £57.16
- Rating
- 4.5/5
- Reviews
- 2,346
- Age
- 2y ago

Polar Verity Sense - Optical Heart Rate Monitor Armband for Sport - ANT+ and Dual Bluetooth HRM - Waterproof HR Sensor with only One Button - Compatible with Peloton Zwift and other apps
- Price
- £69.12
- Rating
- 4.3/5
- Reviews
- 3,560
- Age
- 5y ago

Wahoo Fitness TRACKR Heart Rate Chest STRAP Standard Size
- Price
- £16.64
- Rating
- 3.6/5
- Reviews
- 9
- Age
- 1y ago

POLAR Verity Sense - Red Optical Heart Rate Monitor Armband Model 920110148 Versatile Sensor for Any Sport & Exercise Including Swimming 30 hours Battery Life
- Price
- £76.41
- Rating
- 4.2/5
- Reviews
- 636
- Age
- 3y ago

Garmin HRM-200 Heart Rate Monitor with HRV data 3ATM water rating up to 1 year battery machine washable strap adjustable strap to ensure ideal fit Size M-XL
- Price
- £61.44
- Rating
- 4.4/5
- Reviews
- 1,395
- Age
- 1y ago
Trending
estimated 90-day click momentum
COROS Heart Rate Monitor Comfort Easy to wear Auto-wear Detection Advanced Sensor Precise Data Bluetooth 38 Hours Battery Life Connects up to 3 devices at once (Gray Large)
- Price
- £57.09
- Rating
- 4.5/5
- Reviews
- 2,346
- Age
- 2y ago

COROS Heart Rate Monitor Comfort Easy to wear Auto-wear Detection Precise Data Bluetooth 38 Hours Battery Life Connects up to 3 devices at once for Run and Bike-with Orange Band
- Price
- £56.92
- Rating
- 4.5/5
- Reviews
- 2,346
- Age
- 2y ago

Polar H10 Heart Rate Sensor Black ANT+ & Bluetooth ECG/EKG Accuracy HRV Tracking Waterproof Machine-Washable Strap Comfortable Fit Replaceable Battery Sports & Gym Compatible XS-S 62-74cm
- Price
- £55.22
- Rating
- 4.3/5
- Reviews
- 1,762
- Age
- 7y ago

Polar H10 Heart Rate Sensor Black ANT+ & Bluetooth ECG/EKG Accuracy HRV Tracking Waterproof Machine-Washable Strap Comfortable Fit Replaceable Battery Sports & Gym Compatible M-XXL 75-115cm
- Price
- £57.48
- Rating
- 4.4/5
- Reviews
- 15,731
- Age
- 7y ago

KardiaMobile 6-Lead ECG Heart Rate Monitor with 1-Month KardiaCare
- Price
- £118.45
- Rating
- 4.3/5
- Reviews
- 29,030
- Age
- 1y ago
Newest
by launch date
Heart Rate Monitor Armband HRM CHILEAF Heart Rate Sensor HR Sensor IP67 ANT+ Bluetooth 60H Long Battery Life Compatiable for Polar Beat Wahoo Fitness SportsTracker Zwift Nike+Run Club X-Fitness Etc
- Price
- £35.79
- Rating
- 3.7/5
- Reviews
- 119
- Age
- 9mo ago

Garmin HRM-600 Premium Heart Rate Monitor HRV data Running Dynamics Steps Calories Speed Distance Rechargeable battery Record & sync data without a watch machine washable strap Size M-XL
- Price
- £107.87
- Rating
- 4.6/5
- Reviews
- 1,112
- Age
- 1y ago

Wahoo ELEMNT BOLT V3 GPS Cycling/Bike Computer Black
- Price
- £227.55
- Rating
- 4.3/5
- Reviews
- 169
- Age
- 1y ago

Wahoo Fitness ELEMNT ROAM V3 GPS Cycling/Bike Computer Black
- Price
- £302.11
- Rating
- 4.4/5
- Reviews
- 233
- Age
- 1y ago

KardiaMobile 6-Lead ECG Heart Rate Monitor with 1-Month KardiaCare
- Price
- £118.45
- Rating
- 4.3/5
- Reviews
- 29,030
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
79
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 97%
Open market
5%
- Polar28%
- Wahoo Fitness22%
- COROS20%
- CooSpo10%
- Garmin9%
- AliveCor6%
- Open — no brand owns it (1 brand, 5%)
Demand
Wahoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.5×
Search terms
Top Wahoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wahoo21K/yr
- arm heart rate monitor13K/yr
- polar verity sense11K/yr
- wahoo heart rate monitor14K/yr
- heart rate monitor armband11K/yr
- polar verity sense armband5K/yr
- wahoo tickr5K/yr
- wahoo tickr heart rate monitor1K/yr
- wahoo tickr x874/yr
- wahoo fitness344/yr
Reviews and returns
What reviews say buyers love and hate about Wahoo
We read the reviews and the return reasons for every product selling here.
“Wouldnt connect properly at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wahoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









