Skip to content

Wahoo

Fail

The top 5 brands take 88% of clicks, so Wahoo is a Fail.

Flapen Score
46
46 / 100
Ranks 512 of 792 Sports & Outdoors niches · −4 vs the category median of 50
Market size
£185K/yr82K searches / yr
90-day growth
+6.7%search demand this quarter
Competition
49%top-5 click share · 7 brands · 79 sellers

Flapen Score

Wahoo against its category

The dotted line is the Sports & Outdoors average. Past it, Wahoo is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wahoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wahoo 82K times last year and spent an estimated £185K. The top 5 brands take 88% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £185K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+6.7%
Conversion, latest week
3.2%
Market size, estimated
£185Ka year
Peak month
October1.5× the quietest month
Top search term
wahoo21K searches a year

02 · Price

A sale here is worth £70.76.

Listings sell for £70.76 on average, from £16.64 to £302.11. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £70.76 that is £0 to £7K a year per listing.

Average price
£70.76inside the $15 to $100 sweet spot
Price range
£16.64–£302.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #31 within Sports Technology. It carries 3,325 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
1.2%
Average rank
#31in Sports Technology
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,325per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Wahoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

79

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

49%

Top 20: 97%

Open market

5%

  • Polar28%
  • Wahoo Fitness22%
  • COROS20%
  • CooSpo10%
  • Garmin9%
  • AliveCor6%
  • Open — no brand owns it (1 brand, 5%)

Demand

Wahoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 1.5×

Search terms

Top Wahoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wahoo21K/yr
  • arm heart rate monitor13K/yr
  • polar verity sense11K/yr
  • wahoo heart rate monitor14K/yr
  • heart rate monitor armband11K/yr
  • polar verity sense armband5K/yr
  • wahoo tickr5K/yr
  • wahoo tickr heart rate monitor1K/yr
  • wahoo tickr x874/yr
  • wahoo fitness344/yr

Reviews and returns

What reviews say buyers love and hate about Wahoo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall14%−0.15

Wouldnt connect properly at all

will not pair

Wont connect

Value For Money10%+0.11

Quite expensive

not for a device that is as expensive as it is

not good value at all

Software/Application8%−0.03

Software confusing

relentless upselling on the app makes it hard to use

Great device, very poor app

Quality-Overall7%−0.06

Total garbage

the item itself has actually has actually slowly descended in quality

absolute rubbish

Battery Life6%−0.03

Woeful battery life

Absolutely terrible battery life

Battery issue

Love

Quality-Overall11%−0.06

Brilliant quality

I am sure the hardware is great

So the device itself is very well made

Ease Of Use10%+1.19

Comfortable to wear

Easy to use

The app is easy to use

Value For Money9%+0.11

Good price

Well worth it

Good value for money

Comfort-Overall8%+1.14

Comfortable and accurate

Comfortable

comfortable to wear

Advertised Vs Actual Product7%+1.04

As advertised

Exactly what I wanted

As expected

Return

3.0% Return rate 23% Fixable by listing

Connectivity-Overall24%██▆▅▅▆

Wouldnt connect properly at all

will not pair

Wont connect

Size-Overall18%▃▄▄▇█▇

Sizing is ridiculous

The device itself is small

it was simply too tight

Functionality-Overall16%█▆█▇▇▇

Did not work

Doesnt Work Reliably

Unfortunately this doesnt work as well as my previous HRM. a Garmin from around 8 years ago

Compatibility-Overall10%▇█▆▆▅▅

I think it comes down to compatibility

Does not want to pair with anything

when v3 doesn't work on this platform

Measurement/Reading Accuracy4%▅▃█▇▅▆

Readings are inconsistent

That awkwardness of use negates the accuracy so two stars only

you wont get an accurate reading from fingers on a little pad

FAQ

Common Wahoo questions

Answered from the same tracked data.