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Urevo

Fail

The top 5 brands take 96% of clicks, so Urevo is a Fail.

Flapen Score
44
44 / 100
Ranks 570 of 792 Sports & Outdoors niches · −6 vs the category median of 50
Market size
£86K/yr52K searches / yr
90-day growth
-23.0%search demand this quarter
Competition
43%top-5 click share · 8 brands · 15 sellers

Flapen Score

Urevo against its category

The dotted line is the Sports & Outdoors average. Past it, Urevo is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Urevo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Urevo 52K times last year and spent an estimated £86K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-23.0%
Conversion, latest week
1.2%
Market size, estimated
£86Ka year
Peak month
January3.4× the quietest month
Top search term
urevo walking pad40K searches a year

02 · Price

A sale here is worth £140.00.

Listings sell for £140.00 on average, from £13.89 to £507.39. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £140.00 that is £0 to £14K a year per listing.

Average price
£140.00above the $15 to $100 sweet spot
Price range
£13.89–£507.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£14K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #108 within Fitness. It carries 185 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
24%
Out of stock, average day
10.8%
Average rank
#108in Fitness
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
185per listing
Listings tracked
33

04 · Newcomers

Amazon counts 10 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
10Amazon's first-year sales bar
Average brand age
15 months

Products

Top Urevo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

15

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

2%

  • UREVO62%
  • Superun19%
  • Zeporix6%
  • Rilime5%
  • Lacuffy3%
  • VITALWALK2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Urevo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 3.4×

Search terms

Top Urevo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • urevo walking pad40K/yr
  • urevo7K/yr
  • urevo treadmill5K/yr
  • urevo 2 in 1 under desk treadmill411/yr

Reviews and returns

What reviews say buyers love and hate about Urevo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level10%−0.03

Noisy

Very loud

It is a little noisy

Durability9%−0.15

Broke after a short period

Broken

Broken after about 6 weeks

Weight Heavy5%−0.04

very very heavy

is extremely heavy

heavy as expected

Smell5%−0.08

smells like burning

Bad smell

it started smelling like burning plastic within 20 minutes

Functionality-Overall4%−0.07

it was disappointing that the product itself did not function as expected

Doesnt work

Does not work properluly

Love

Value For Money20%+1.19

Amazing price

worth every penny

Excellent value for money

Quality-Overall13%+0.62

Excellent product

the build quality for the price is brilliant

Excellent build quality

Ease Of Use10%+0.91

Easy to use

easy to move

Easy to move from one place to another

Exercise/Sports Suitability10%+0.37

Easy comfortable walks

good for daily walking

Perfect to up my exercise each day

Noise Level6%−0.03

doesnt make noise

It is not noisy

Not noisy at all

Return

1.2% Return rate 28% Fixable by listing

Size-Overall17%▇▇█▇█▇

the size is so small

Not fit for purpose

It is quite narrow

Defective Material/Parts12%█▅▇▇▆█

Some screws where missing

the underneath of the screen hard plastic bit was cracked in half

does not work it has a electrical fault

Noise Level11%▆▇▄█▅▆

Noisy

Very loud

It is a little noisy

Functionality-Overall11%▄▃▇█▇▃

it was disappointing that the product itself did not function as expected

Doesnt work

Does not work properluly

Weight Heavy9%▅█▅▄▃▃

very very heavy

is extremely heavy

heavy as expected

FAQ

Common Urevo questions

Answered from the same tracked data.