twist board
Worth a lookShows beatable incumbent ratings (4.0★), but a small market ($100K/yr) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible£35.44avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great373.63avg incumbent reviews — the moat a new listing must climb
Price range
Great£8.02–£120.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£100K£100K/yr · 124K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
According to Flapen's Amazon United Kingdom niche tracking, twist board is a £100K/yr Amazon United Kingdom market (124K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Apr–May. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
twist board market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £89K–£106K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 94%
- Out of stock
- 22.8%
- Avg brand age
- 29 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
20
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
10%
- TWIST & SHAPE33%
- LEWANJA21%
- RYGEO13%
- DONGTATA11%
- MERACH8%
- GROWNEER4%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.1% search growth over the last 90 days.Peak months: Jan, Apr, May · busiest ÷ quietest = 4.8×
Top twist board search terms
- waist twister exercise machine32K/yr
- waist twister17K/yr
- twister exercise for waist11K/yr
- twist board9K/yr
- twist exercise machine6K/yr
- waist twisting machine6K/yr
- ab twister board11K/yr
- twist and shape exercise machine8K/yr
- waist trainer machine3K/yr
- twisting exercise machine4K/yr
Top twist board products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Twist and Shape Exercise Equipment for Home Use - Foldable Abs Trainer and Strength Training Gym Equipment for Men and Women - Perfect for Core Legs and Home Workout
TWIST & SHAPE£120.434.0★103 rev
Waist Twist Sculptor Machine Waist Trainer Disc for Weight Loss Waist Relax Ab Training Balance Training Foot Massage Noiseless Home Exercise Equipment With Resistance Band pink
LEWANJA£30.123.8★109 rev
RYGEO Ab Machine Waist Twister Exercise Machine & Abdominal Twister Board 380LBS Capacity 20dB Ultra-Quiet Non-Slip Home Gym Equipment for Core & Stomach Workout
RYGEO£31.794.4★44 rev
DONGTATA Waist Whisper Waist Twister Disc Body Shaping Waist Twisting Disc for Women Adults Cardio Weight Loss/Cardio Exercise Waist Toning Fitness Turntable for Home Workout Waist Sculptor Machine
DONGTATA£8.354.0★265 rev
Waist Twist Sculptor Machine Waist Trainer Disc for Weight Loss Waist Relax Ab Training Balance Training Foot Massage Noiseless Home Exercise Equipment With Resistance Band blue.
LEWANJA£30.333.8★109 rev
Newest
by launch date
GreenWhim Waist Twister Disc for Home Workout with Resistance Bands and Foot Massage Points Anti Slip Waist Rotation Board Exercise Equipment for Women
GreenWhim£19.113 rev
Waist Twister Exercise Machine & Ab Twister Board with 2 Resistance Bands Non-Slip Waist Twist Disc for Core Workout Slim Waist Balance Training & Weight Loss 220lbs Capacity Pink
Blendra£26.831 rev
MERACH Waist Twister Board Ab Twist Plate With 2 Resistance Ropes for Slim Waist and Core Ab Exercise Max 136KG Noiseless Home Gym Exercise Equipment for Women Men Grey MR-2465B1
MERACH£32.61690 rev
MERACH Waist Twister Board Ab Twist Plate With 2 Resistance Ropes for Slim Waist and Core Ab Exercise Max 136KG Noiseless Home Gym Exercise Equipment for Women Men Pink MR-2465W1
MERACH£31.96690 rev
RYGEO Ab Machine Waist Twister Exercise Machine & Abdominal Twister Board 380LBS Capacity 20dB Ultra-Quiet Non-Slip Home Gym Equipment for Core & Stomach Workout
RYGEO£31.7944 rev
Trending
90-day click momentumGreenWhim Waist Twister Disc for Home Workout with Resistance Bands and Foot Massage Points Anti Slip Waist Rotation Board Exercise Equipment for Women
GreenWhim£19.111.6★
Waist Twister Exercise Machine & Ab Twister Board with 2 Resistance Bands Non-Slip Waist Twist Disc for Core Workout Slim Waist Balance Training & Weight Loss 220lbs Capacity Pink
Blendra£26.835.0★
Vibration Plate Exercise Machine: TISSCARE Vibrating Plates for Weight Loss and Lymphatic Drainage Whole Body Workout Sculpting Platform for Home Fitness Fat Burner for Women Men
TISSCARE£64.944.5★
RYGEO Ab Machine Waist Twister Exercise Machine & Abdominal Twister Board 380LBS Capacity 20dB Ultra-Quiet Non-Slip Home Gym Equipment for Core & Stomach Workout
RYGEO£31.794.4★
Twist and Shape Exercise Equipment for Home Use - Foldable Abs Trainer and Strength Training Gym Equipment for Men and Women - Perfect for Core Legs and Home Workout
TWIST & SHAPE£120.434.0★
What buyers say about twist board
What buyers praise and complain about, mined from review topics.What buyers love
“it has proven to be an excellent piece of home gym equipment”
“Easy to use”
“Excellent value for money”
“Its quiet as well”
“not heavy to move around”
“As a small space piece of exercise equipment this works brilliantly”
“Durable”
“Fun”
“It does what it should”
“Works well”
What buyers complain about
“Not durable”
“Cheap and useless”
“The resistance band is now frayed”
“The elastic bands broke after 2 months”
“not much room to stand on so being able to distribute weight for balance is impossible”
“Noisy after a while”
“achey sore legs”
“Followed the information manual instructions which are extremely hard to follow as print is so small”
“My only thing is I ordered black on black and received purple and gold, why ask which colour if you get sent any random colour of course doesn't change the uses still great just not the colour I wanted”
“Half way through my workout on day 4 the bungee spring frayed”
Top return reasons
Common questions
- Is twist board profitable to sell on Amazon United Kingdom?
- The niche generates £100K/yr across 16 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the twist board niche?
- 11 brands and 20 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in twist board?
- Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 1.1%.
- When does demand for twist board peak?
- Demand peaks in Jan–Apr–May; the busiest month runs 4.8× the quietest.
- What does it cost to enter the twist board niche?
- Listings span £8.02–£120.43; the average listing price is £35.44 (sweet spot $15–$100). The average incumbent carries 374 reviews — the moat a new listing must climb.