Twist Board
Twist Board shows beatable incumbent ratings (4.0★), but a small market ($100K/yr) keeps it on the watch list.
Flapen Score
Is Twist Board profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Twist Board is a £100K/yr Amazon United Kingdom market (124K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Apr–May. Verdict: Worth a look — 50/100.
Twist Board: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +8.1% over the last 90 days and 2.3% of searches end in a purchase.
£100K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 16 products
Top Twist Board products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Twist and Shape Exercise Equipment for Home Use - Foldable Abs Trainer and Strength Training Gym Equipment for Men and Women - Perfect for Core Legs and Home Workout
- Price
- £120.43
- Rating
- 4.0/5
- Reviews
- 103
- Age
- 5y ago
Waist Twist Sculptor Machine Waist Trainer Disc for Weight Loss Waist Relax Ab Training Balance Training Foot Massage Noiseless Home Exercise Equipment With Resistance Band pink
- Price
- £30.12
- Rating
- 3.8/5
- Reviews
- 109
- Age
- 1y ago
RYGEO Ab Machine Waist Twister Exercise Machine & Abdominal Twister Board 380LBS Capacity 20dB Ultra-Quiet Non-Slip Home Gym Equipment for Core & Stomach Workout
- Price
- £31.79
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 7mo ago
DONGTATA Waist Whisper Waist Twister Disc Body Shaping Waist Twisting Disc for Women Adults Cardio Weight Loss/Cardio Exercise Waist Toning Fitness Turntable for Home Workout Waist Sculptor Machine
- Price
- £8.35
- Rating
- 4.0/5
- Reviews
- 265
- Age
- 2y ago
Waist Twist Sculptor Machine Waist Trainer Disc for Weight Loss Waist Relax Ab Training Balance Training Foot Massage Noiseless Home Exercise Equipment With Resistance Band blue.
- Price
- £30.33
- Rating
- 3.8/5
- Reviews
- 109
- Age
- 1y ago
Trending
90-day click momentum
GreenWhim Waist Twister Disc for Home Workout with Resistance Bands and Foot Massage Points Anti Slip Waist Rotation Board Exercise Equipment for Women
- Price
- £19.11
- Rating
- 1.6/5
- Reviews
- 3
- Age
- 3mo ago
Waist Twister Exercise Machine & Ab Twister Board with 2 Resistance Bands Non-Slip Waist Twist Disc for Core Workout Slim Waist Balance Training & Weight Loss 220lbs Capacity Pink
- Price
- £26.83
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Vibration Plate Exercise Machine: TISSCARE Vibrating Plates for Weight Loss and Lymphatic Drainage Whole Body Workout Sculpting Platform for Home Fitness Fat Burner for Women Men
- Price
- £64.94
- Rating
- 4.5/5
- Reviews
- 809
- Age
- 1y ago
RYGEO Ab Machine Waist Twister Exercise Machine & Abdominal Twister Board 380LBS Capacity 20dB Ultra-Quiet Non-Slip Home Gym Equipment for Core & Stomach Workout
- Price
- £31.79
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 7mo ago
Twist and Shape Exercise Equipment for Home Use - Foldable Abs Trainer and Strength Training Gym Equipment for Men and Women - Perfect for Core Legs and Home Workout
- Price
- £120.43
- Rating
- 4.0/5
- Reviews
- 103
- Age
- 5y ago
Newest
by launch dateGreenWhim Waist Twister Disc for Home Workout with Resistance Bands and Foot Massage Points Anti Slip Waist Rotation Board Exercise Equipment for Women
- Price
- £19.11
- Rating
- 1.6/5
- Reviews
- 3
- Age
- 3mo ago
Waist Twister Exercise Machine & Ab Twister Board with 2 Resistance Bands Non-Slip Waist Twist Disc for Core Workout Slim Waist Balance Training & Weight Loss 220lbs Capacity Pink
- Price
- £26.83
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
MERACH Waist Twister Board Ab Twist Plate With 2 Resistance Ropes for Slim Waist and Core Ab Exercise Max 136KG Noiseless Home Gym Exercise Equipment for Women Men Grey MR-2465B1
- Price
- £32.61
- Rating
- 4.1/5
- Reviews
- 690
- Age
- 7mo ago
MERACH Waist Twister Board Ab Twist Plate With 2 Resistance Ropes for Slim Waist and Core Ab Exercise Max 136KG Noiseless Home Gym Exercise Equipment for Women Men Pink MR-2465W1
- Price
- £31.96
- Rating
- 4.1/5
- Reviews
- 690
- Age
- 7mo ago
RYGEO Ab Machine Waist Twister Exercise Machine & Abdominal Twister Board 380LBS Capacity 20dB Ultra-Quiet Non-Slip Home Gym Equipment for Core & Stomach Workout
- Price
- £31.79
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
20
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
10%
- TWIST & SHAPE33%
- LEWANJA21%
- RYGEO13%
- DONGTATA11%
- MERACH8%
- GROWNEER4%
- Open — no brand owns it (5 brands, 10%)
Twist Board demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Apr, May · busiest ÷ quietest = 4.8×
Top Twist Board search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- waist twister exercise machine32K/yr
- waist twister17K/yr
- twister exercise for waist11K/yr
- twist board9K/yr
- twist exercise machine6K/yr
- waist twisting machine6K/yr
- ab twister board11K/yr
- twist and shape exercise machine8K/yr
- waist trainer machine3K/yr
- twisting exercise machine4K/yr
What reviews say buyers love and hate about Twist Board
What buyers mention most, as a share of all reviews.
What buyers love
69% of reviews“it has proven to be an excellent piece of home gym equipment”
“Easy to use”
“Excellent value for money”
“Its quiet as well”
“not heavy to move around”
What buyers complain about
64% of reviews“Not durable”
“Cheap and useless”
“The resistance band is now frayed”
“The elastic bands broke after 2 months”
“not much room to stand on so being able to distribute weight for balance is impossible”
Twist Board return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Twist Board questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
