Twist Board
MaybeThe products selling today average only 4.0★. But shoppers spend only $100K a year here, so Twist Board is a Maybe.
- Flapen Score
- 50 / 100Ranks 386 of 792 Sports & Outdoors niches · on the category median50
- Market size
- £100K/yr124K searches / yr
- 90-day growth
- +8.1%search demand this quarter
- Competition
- 70%top-5 click share · 11 brands · 20 sellers
Flapen Score
Twist Board against its category
The dotted line is the Sports & Outdoors average. Past it, Twist Board is stronger. Inside it, weaker.
Market
The Twist Board market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Twist Board 124K times last year and spent an estimated £100K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Apr–May. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- +8.1%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £100Ka year
- Peak month
- January4.8× the quietest month
- Top search term
- waist twister exercise machine32K searches a year
02 · Price
A sale here is worth £35.44.
Listings sell for £35.44 on average, from £8.02 to £120.43. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £35.44 that is £0 to £4K a year per listing.
- Average price
- £35.44inside the $15 to $100 sweet spot
- Price range
- £8.02–£120.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 22.8% of listings are out of stock. The average listing ranks #60 within Fitness. It carries 374 reviews at 3.99 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 69%
- Out of stock, average day
- 22.8%
- Average rank
- #60in Fitness
- Average rating
- 3.99 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 374per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 2 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Twist Board products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Twist and Shape Exercise Equipment for Home Use - Foldable Abs Trainer and Strength Training Gym Equipment for Men and Women - Perfect for Core Legs and Home Workout
- Price
- £120.43
- Rating
- 4.0/5
- Reviews
- 103
- Age
- 5y ago

Waist Twist Sculptor Machine Waist Trainer Disc for Weight Loss Waist Relax Ab Training Balance Training Foot Massage Noiseless Home Exercise Equipment With Resistance Band pink
- Price
- £30.12
- Rating
- 3.8/5
- Reviews
- 109
- Age
- 1y ago

RYGEO Ab Machine Waist Twister Exercise Machine & Abdominal Twister Board 380LBS Capacity 20dB Ultra-Quiet Non-Slip Home Gym Equipment for Core & Stomach Workout
- Price
- £31.79
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 7mo ago

DONGTATA Waist Whisper Waist Twister Disc Body Shaping Waist Twisting Disc for Women Adults Cardio Weight Loss/Cardio Exercise Waist Toning Fitness Turntable for Home Workout Waist Sculptor Machine
- Price
- £8.35
- Rating
- 4.0/5
- Reviews
- 265
- Age
- 2y ago

Waist Twist Sculptor Machine Waist Trainer Disc for Weight Loss Waist Relax Ab Training Balance Training Foot Massage Noiseless Home Exercise Equipment With Resistance Band blue.
- Price
- £30.33
- Rating
- 3.8/5
- Reviews
- 109
- Age
- 1y ago
Trending
90-day click momentum
GreenWhim Waist Twister Disc for Home Workout with Resistance Bands and Foot Massage Points Anti Slip Waist Rotation Board Exercise Equipment for Women
- Price
- £19.11
- Rating
- 1.6/5
- Reviews
- 3
- Age
- 3mo ago

Waist Twister Exercise Machine & Ab Twister Board with 2 Resistance Bands Non-Slip Waist Twist Disc for Core Workout Slim Waist Balance Training & Weight Loss 220lbs Capacity Pink
- Price
- £26.83
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Vibration Plate Exercise Machine: TISSCARE Vibrating Plates for Weight Loss and Lymphatic Drainage Whole Body Workout Sculpting Platform for Home Fitness Fat Burner for Women Men
- Price
- £64.94
- Rating
- 4.5/5
- Reviews
- 809
- Age
- 1y ago

RYGEO Ab Machine Waist Twister Exercise Machine & Abdominal Twister Board 380LBS Capacity 20dB Ultra-Quiet Non-Slip Home Gym Equipment for Core & Stomach Workout
- Price
- £31.79
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 7mo ago

Twist and Shape Exercise Equipment for Home Use - Foldable Abs Trainer and Strength Training Gym Equipment for Men and Women - Perfect for Core Legs and Home Workout
- Price
- £120.43
- Rating
- 4.0/5
- Reviews
- 103
- Age
- 5y ago
Newest
by launch date
GreenWhim Waist Twister Disc for Home Workout with Resistance Bands and Foot Massage Points Anti Slip Waist Rotation Board Exercise Equipment for Women
- Price
- £19.11
- Rating
- 1.6/5
- Reviews
- 3
- Age
- 3mo ago

Waist Twister Exercise Machine & Ab Twister Board with 2 Resistance Bands Non-Slip Waist Twist Disc for Core Workout Slim Waist Balance Training & Weight Loss 220lbs Capacity Pink
- Price
- £26.83
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

MERACH Waist Twister Board Ab Twist Plate With 2 Resistance Ropes for Slim Waist and Core Ab Exercise Max 136KG Noiseless Home Gym Exercise Equipment for Women Men Grey MR-2465B1
- Price
- £32.61
- Rating
- 4.1/5
- Reviews
- 690
- Age
- 7mo ago

MERACH Waist Twister Board Ab Twist Plate With 2 Resistance Ropes for Slim Waist and Core Ab Exercise Max 136KG Noiseless Home Gym Exercise Equipment for Women Men Pink MR-2465W1
- Price
- £31.96
- Rating
- 4.1/5
- Reviews
- 690
- Age
- 7mo ago

RYGEO Ab Machine Waist Twister Exercise Machine & Abdominal Twister Board 380LBS Capacity 20dB Ultra-Quiet Non-Slip Home Gym Equipment for Core & Stomach Workout
- Price
- £31.79
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
20
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
10%
- TWIST & SHAPE33%
- LEWANJA21%
- RYGEO13%
- DONGTATA11%
- MERACH8%
- GROWNEER4%
- Open — no brand owns it (5 brands, 10%)
Demand
Twist Board search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Apr, May · busiest ÷ quietest = 4.8×
Search terms
Top Twist Board search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- waist twister exercise machine32K/yr
- waist twister17K/yr
- twister exercise for waist11K/yr
- twist board9K/yr
- twist exercise machine6K/yr
- waist twisting machine6K/yr
- ab twister board11K/yr
- twist and shape exercise machine8K/yr
- waist trainer machine3K/yr
- twisting exercise machine4K/yr
Reviews and returns
What reviews say buyers love and hate about Twist Board
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not durable
already falling apart
Broke after first use
Cheap and useless
Poor quality
I definitely have noticed a difference however the product its self is not very good
The resistance band is now frayed
not strong enough
Weak mechanics
The elastic bands broke after 2 months
only gets 2 stars due to the fact the elastic resistant bands have frayed
The elastic mechanisms underneath have snapped
not much room to stand on so being able to distribute weight for balance is impossible
Need very good balance
Just small plastic not good for anyone with poor balance or any disability I expect more from it
Love
it has proven to be an excellent piece of home gym equipment
well made
Excellent product
Easy to use
Great for beginners to get used too
it's easy to setup
Excellent value for money
Very good price
This is so worth the money
Its quiet as well
It stays quiet
not noisy
not heavy to move around
it portable not too heavy
Lightweight
Return
1.1% Return rate 19% Fixable by listing
Cheap and useless
Poor quality
I definitely have noticed a difference however the product its self is not very good
Noisy after a while
Soooo noisey
I suddenly heard a snap sound so I checked the bottom
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Twist Board questions
Answered from the same tracked data.









