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Turbo Trainer Mat

Fail

Shoppers spend only $32K a year here, so Turbo Trainer Mat is a Fail.

Flapen Score
38
38 / 100
Ranks 718 of 792 Sports & Outdoors niches · −12 vs the category median of 50
Market size
£32K/yr52K searches / yr
90-day growth
-34.3%search demand this quarter
Competition
64%top-5 click share · 12 brands · 25 sellers

Flapen Score

Turbo Trainer Mat against its category

The dotted line is the Sports & Outdoors average. Past it, Turbo Trainer Mat is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turbo Trainer Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Turbo Trainer Mat 52K times last year and spent an estimated £32K. The top 5 brands take 81% of clicks. Demand peaks in Jan. Flapen scores it 38 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-34.3%
Conversion, latest week
3.7%
Market size, estimated
£32Ka year
Peak month
January2.7× the quietest month
Top search term
exercise bike mat13K searches a year

02 · Price

A sale here is worth £16.82.

Listings sell for £16.82 on average, from £9.32 to £29.18. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £16.82 that is £0 to £2K a year per listing.

Average price
£16.82inside the $15 to $100 sweet spot
Price range
£9.32–£29.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #62 within Fitness. It carries 672 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
84%
Out of stock, average day
6.7%
Average rank
#62in Fitness
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
672per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Turbo Trainer Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

25

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

15%

  • HAPBEAR33%
  • Vanexiss25%
  • Hahorpa11%
  • PROIRON8%
  • TOBWOLF4%
  • LM BODYCARE4%
  • Open — no brand owns it (6 brands, 15%)

Demand

Turbo Trainer Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.7×

Search terms

Top Turbo Trainer Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • exercise bike mat13K/yr
  • bike mat6K/yr
  • turbo trainer mat13K/yr
  • gym equipment mat4K/yr
  • bike mat floor protector4K/yr
  • exercise equipment mat5K/yr
  • spin bike mat4K/yr
  • peloton mat3K/yr

Reviews and returns

What reviews say buyers love and hate about Turbo Trainer Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness12%−0.11

Its quite thick as mats go

It does appear that the item I reviewed is thicker than the one in the listing

not particularly thick

Quality-Overall10%+1.71

cheap

Not great quality

Poor quality

Size-Overall9%

The mat is rather narrow though

as I had ordered 2 different ones both are two short and to narrow

- smaller than my yoga mat

Durability7%−0.08

I find it marks up very easily when standing on it with cleats not sure it will last very long

it has torn after only5 uses

Worn after 4 days use

Noise Level7%−0.02

Doesnt do much, still noisy treadmill when stepping on, disappointing

Value for money just a little noisy using upstairs so purchased a rubber mat to go underneath, ok now

Love

Quality-Overall27%+1.71

A good well made mat

Good quality

Good quality mat

Value For Money9%

Worth it

Good value

Good value for money

Advertised Vs Actual Product8%+1.10

As advertised

Great item as described

Exactly what I wanted

Size-Overall7%

Good size

sized as expected

The size is generous

Thickness6%−0.11

a decent thickness

My Experience: I was immediately impressed by the density of this mat

The mat is a decent thickness

Return

1.9% Return rate 62% Fixable by listing

Size-Overall50%▅▄▆▄▆█

The mat is rather narrow though

as I had ordered 2 different ones both are two short and to narrow

- smaller than my yoga mat

Quality-Overall9%▃▃▃█▇▁

cheap

Not great quality

Poor quality

Thin9%▄▆▄█▅▅
Advertised Vs Actual Product5%▃▇▃▄▃█

the picture is mis-leading

Different to the product listing

Functionality-Overall4%▇▆█▁▁▁

FAQ

Common Turbo Trainer Mat questions

Answered from the same tracked data.