Treadmill Mat
FailDemand is soft, at -31.7% this quarter, so Treadmill Mat is a Fail.
- Flapen Score
- 44 / 100Ranks 570 of 792 Sports & Outdoors niches · −6 vs the category median of 5044
- Market size
- £182K/yr237K searches / yr
- 90-day growth
- -31.7%search demand this quarter
- Competition
- 63%top-5 click share · 14 brands · 20 sellers
Flapen Score
Treadmill Mat against its category
The dotted line is the Sports & Outdoors average. Past it, Treadmill Mat is stronger. Inside it, weaker.
Market
The Treadmill Mat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Treadmill Mat 237K times last year and spent an estimated £182K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £182K a year.
- Searches, last 12 months
- 237K
- Growth, 90 days vs prior 90
- -31.7%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £182Ka year
- Peak month
- January2.5× the quietest month
- Top search term
- treadmill mat93K searches a year
02 · Price
A sale here is worth £16.09.
Listings sell for £16.09 on average, from £12.45 to £25.25. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £16.09 that is £4K to £8K a year per listing.
- Average price
- £16.09inside the $15 to $100 sweet spot
- Price range
- £12.45–£25.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #65 within Fitness. It carries 695 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 82%
- Out of stock, average day
- 5.5%
- Average rank
- #65in Fitness
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 695per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Treadmill Mat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HAPBEAR Foldable Treadmill Mat - 173×61cm×5mm Walking Pad Mat for Home Gym Workout Non-slip Noise Reduction Waterproof
- Price
- £18.27
- Rating
- 4.6/5
- Reviews
- 563
- Age
- 1y ago

Stepwaver Treadmill Mat for Carpet 120x60cm Non-slip Walking Pad Mat
- Price
- £13.61
- Rating
- 4.5/5
- Reviews
- 345
- Age
- 6mo ago

HAPBEAR Exercise Equipment Mat-60 x 30× 1/4 (152 x 76cm×6mm) Treadmill Mat Exercise Bike Mat Heavy-Duty Floor Protector Non-slip Noise Reduction Waterproof
- Price
- £25.25
- Rating
- 4.6/5
- Reviews
- 478
- Age
- 2y ago

Vanexiss Treadmill Mat 120cm x 60cm×0.4cm Exercise Bike Mat Black
- Price
- £14.80
- Rating
- 4.4/5
- Reviews
- 953
- Age
- 5y ago

Stepwaver Foldable 140x60x0.4CM Treadmill Walking Pad Mat for Carpet
- Price
- £17.61
- Rating
- 4.6/5
- Reviews
- 1,413
- Age
- 1y ago
Trending
estimated 90-day click momentum
Treadmill Mat Exercise Bike Mat Exercise Equipment Walking Pad Mat Heavy-Duty Protective Floor Mat for Under Stationary Bike Spin Bike Fitness Equipment (120 x 60 cm + Storage Bag)
- Price
- £13.03
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

VTORY 140x60x0.4CM Foldable Walking Pad Mat for Carpet Treadmill Mat
- Price
- £14.56
- Rating
- 4.5/5
- Reviews
- 199
- Age
- 4mo ago

Stepwaver Treadmill Mat for Carpet 180x75cm Non-slip Walking Pad Mat
- Price
- £18.20
- Rating
- 4.5/5
- Reviews
- 345
- Age
- 6mo ago

Stepwaver Treadmill Mat for Carpet 120x60cm Non-slip Walking Pad Mat
- Price
- £13.61
- Rating
- 4.5/5
- Reviews
- 345
- Age
- 6mo ago

Ark Mat Heavy Duty Foam Equipment Mat for Home Gym Equipment (120X60cm)
- Price
- £14.13
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Newest
by launch date
Treadmill Mat Exercise Bike Mat Exercise Equipment Walking Pad Mat Heavy-Duty Protective Floor Mat for Under Stationary Bike Spin Bike Fitness Equipment (120 x 60 cm + Storage Bag)
- Price
- £13.03
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Treadmill Mat Compatible with Peloton Bikes Walking Pad Exercise Bike Mat Floor Protector Heavy-Duty Non-Slip Under Mat Protect Hardwood Floor Carpet (122L x 61W x 0.6Th cm)
- Price
- £13.76
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

VTORY 140x60x0.4CM Foldable Walking Pad Mat for Carpet Treadmill Mat
- Price
- £14.56
- Rating
- 4.5/5
- Reviews
- 199
- Age
- 4mo ago

Hahorpa 43*120cm Treadmill Mat Floor Protector Anti Vibration Turbo Trainer Mat Non-Slip Double-Sided Silicone Exercise Mats Thick Stable Gym Floor Mats for Fitness Equipment Indoor Cycling Home
- Price
- £12.45
- Rating
- 4.8/5
- Reviews
- 81
- Age
- 4mo ago

Stepwaver Treadmill Mat for Carpet 120x60cm Non-slip Walking Pad Mat
- Price
- £13.61
- Rating
- 4.5/5
- Reviews
- 345
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
20
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 98%
Open market
14%
- HAPBEAR28%
- Stepwaver26%
- Vanexiss18%
- THAILE6%
- PROIRON4%
- Amazon Basics4%
- Open — no brand owns it (8 brands, 14%)
Demand
Treadmill Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.5×
Search terms
Top Treadmill Mat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- treadmill mat93K/yr
- walking pad mat22K/yr
- treadmill mat floor protector26K/yr
- exercise bike mat13K/yr
- walking pad mat for carpet12K/yr
- treadmill mat for carpet11K/yr
- bike mat6K/yr
- turbo trainer mat13K/yr
- treadmill mat noise reduction6K/yr
- gym equipment mat4K/yr
Reviews and returns
What reviews say buyers love and hate about Treadmill Mat
We read the reviews and the return reasons for every product selling here.
“Its quite thick as mats go”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Treadmill Mat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









