Is treadmill mat profitable to sell on Amazon United Kingdom?

The niche generates £182K/yr across 22 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -31.7%. Flapen's verdict: Skip it (44/100).

How competitive is the treadmill mat niche?

14 brands and 20 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in treadmill mat?

Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 1.8%.

When does demand for treadmill mat peak?

Demand peaks in Jan–Feb; the busiest month runs 2.5× the quietest.

What does it cost to enter the treadmill mat niche?

Listings span £12.45–£25.25; the average listing price is £16.09 (sweet spot $15–$100). The average incumbent carries 695 reviews — the moat a new listing must climb.

treadmill mat

Skip it

Soft demand (-31.7% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Great£12.45–£25.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£16.09

avg listing price — sweet spot $15–$100

Review moat

Good694.77

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Okay£182K

£182K/yr · 237K searches

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-31.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, treadmill mat is a £182K/yr Amazon United Kingdom market (237K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 44/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

treadmill mat market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £161K–£201K; units × avg price
Conversion rate: 4.8%
Avg BSR: #65
Page quality: 0%
Prime: 82%
Sponsored: 100%
Out of stock: 5.5%
Avg brand age: 41 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

14%

HAPBEAR28%
Stepwaver26%
Vanexiss18%
THAILE6%
PROIRON4%
Amazon Basics4%
Open — no brand owns it (8 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.7% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.5×

Open Trend

Top treadmill mat search terms

treadmill mat93K/yr -27.1%2.8% conv.
walking pad mat22K/yr -21.5%5.2% conv.
treadmill mat floor protector26K/yr -43.6%3.3% conv.
exercise bike mat13K/yr -28.0%3.5% conv.
walking pad mat for carpet12K/yr -44.2%5.3% conv.
treadmill mat for carpet11K/yr -28.4%3.5% conv.
bike mat6K/yr -14.3%1.6% conv.
turbo trainer mat13K/yr -48.4%2.8% conv.
treadmill mat noise reduction6K/yr -30.4%2.9% conv.
gym equipment mat4K/yr -14.0%2.1% conv.

All search terms

Top treadmill mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HAPBEAR Foldable Treadmill Mat - 173×61cm×5mm Walking Pad Mat for Home Gym Workout Non-slip Noise Reduction Waterproof

HAPBEAR£18.274.6★563 rev

Stepwaver Treadmill Mat for Carpet 120x60cm Non-slip Walking Pad Mat

Stepwaver£13.614.5★345 rev

HAPBEAR Exercise Equipment Mat-60 x 30× 1/4 (152 x 76cm×6mm) Treadmill Mat Exercise Bike Mat Heavy-Duty Floor Protector Non-slip Noise Reduction Waterproof

HAPBEAR£25.254.6★478 rev

Vanexiss Treadmill Mat 120cm x 60cm×0.4cm Exercise Bike Mat Black

Vanexiss£14.804.4★953 rev

Stepwaver Foldable 140x60x0.4CM Treadmill Walking Pad Mat for Carpet

Stepwaver£17.614.6★1,413 rev

Newest

by launch date

Treadmill Mat Exercise Bike Mat Exercise Equipment Walking Pad Mat Heavy-Duty Protective Floor Mat for Under Stationary Bike Spin Bike Fitness Equipment (120 x 60 cm + Storage Bag)

TOEVE£13.033 rev

3mo ago

Treadmill Mat Compatible with Peloton Bikes Walking Pad Exercise Bike Mat Floor Protector Heavy-Duty Non-Slip Under Mat Protect Hardwood Floor Carpet (122L x 61W x 0.6Th cm)

Braic£13.762 rev

3mo ago

VTORY 140x60x0.4CM Foldable Walking Pad Mat for Carpet Treadmill Mat

VTORY£14.56199 rev

4mo ago

Hahorpa 43*120cm Treadmill Mat Floor Protector Anti Vibration Turbo Trainer Mat Non-Slip Double-Sided Silicone Exercise Mats Thick Stable Gym Floor Mats for Fitness Equipment Indoor Cycling Home

Hahorpa£12.4581 rev

4mo ago

Stepwaver Treadmill Mat for Carpet 120x60cm Non-slip Walking Pad Mat

Stepwaver£13.61345 rev

6mo ago

What buyers say about treadmill mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“A good well made mat”

Value For Money12%

“Good value for money”

Advertised Vs Actual Product10%

“As advertised”

Size-Overall9%

“Good size”

Cushion4%

“Thicker for extra cushioning and protection and non slip”

Ease Of Use4%

“Easy to Use”

Durability3%

“It's very durable”

Thickness3%

“a decent thickness”

Grip3%

“it provides grip”

Ease Of Cleaning2%

“Cleans well”

What buyers complain about

Thickness16%

“Its quite thick as mats go”

Quality-Overall8%

“cheap”

Size-Overall6%

“The mat is rather narrow though”

Durability5%

“I find it marks up very easily when standing on it with cleats not sure it will last very long”

Noise Level5%

“Doesnt do much, still noisy treadmill when stepping on, disappointing”

Smell5%

“Slight smell after opening”

Weight Heavy4%

“Although I do not believe it is heavy duty as advertised”

Thin4%

“a little bit thin”

Strength4%

“Quite flimsy”

Value For Money2%

“I think it is too expensive for what it is”

Top return reasons

Size-Overall50%

Thin9%

Quality-Overall7%

Functionality-Overall5%

Thickness4%

Advertised Vs Actual Product4%

Durability2%

Material Quality2%

Defective Material/Parts2%

Strength2%

Common questions

Is treadmill mat profitable to sell on Amazon United Kingdom?: The niche generates £182K/yr across 22 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -31.7%. Flapen's verdict: Skip it (44/100).
How competitive is the treadmill mat niche?: 14 brands and 20 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in treadmill mat?: Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 1.8%.
When does demand for treadmill mat peak?: Demand peaks in Jan–Feb; the busiest month runs 2.5× the quietest.
What does it cost to enter the treadmill mat niche?: Listings span £12.45–£25.25; the average listing price is £16.09 (sweet spot $15–$100). The average incumbent carries 695 reviews — the moat a new listing must climb.