Treadmill Mat
soft demand (-31.7% this quarter) — Treadmill Mat doesn't clear our bar today.
Flapen Score
Is Treadmill Mat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Treadmill Mat is a £182K/yr Amazon United Kingdom market (237K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 44/100.
Treadmill Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -31.7% over the last 90 days and 4.8% of searches end in a purchase.
£182K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 22 products
Top Treadmill Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
HAPBEAR Foldable Treadmill Mat - 173×61cm×5mm Walking Pad Mat for Home Gym Workout Non-slip Noise Reduction Waterproof
- Price
- £18.27
- Rating
- 4.6/5
- Reviews
- 563
- Age
- 1y ago
Stepwaver Treadmill Mat for Carpet 120x60cm Non-slip Walking Pad Mat
- Price
- £13.61
- Rating
- 4.5/5
- Reviews
- 345
- Age
- 6mo ago
HAPBEAR Exercise Equipment Mat-60 x 30× 1/4 (152 x 76cm×6mm) Treadmill Mat Exercise Bike Mat Heavy-Duty Floor Protector Non-slip Noise Reduction Waterproof
- Price
- £25.25
- Rating
- 4.6/5
- Reviews
- 478
- Age
- 2y ago
Vanexiss Treadmill Mat 120cm x 60cm×0.4cm Exercise Bike Mat Black
- Price
- £14.80
- Rating
- 4.4/5
- Reviews
- 953
- Age
- 5y ago
Stepwaver Foldable 140x60x0.4CM Treadmill Walking Pad Mat for Carpet
- Price
- £17.61
- Rating
- 4.6/5
- Reviews
- 1,413
- Age
- 1y ago
Trending
90-day click momentum
Treadmill Mat Exercise Bike Mat Exercise Equipment Walking Pad Mat Heavy-Duty Protective Floor Mat for Under Stationary Bike Spin Bike Fitness Equipment (120 x 60 cm + Storage Bag)
- Price
- £13.03
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago
VTORY 140x60x0.4CM Foldable Walking Pad Mat for Carpet Treadmill Mat
- Price
- £14.56
- Rating
- 4.5/5
- Reviews
- 199
- Age
- 4mo ago
Stepwaver Treadmill Mat for Carpet 180x75cm Non-slip Walking Pad Mat
- Price
- £18.20
- Rating
- 4.5/5
- Reviews
- 345
- Age
- 6mo ago
Stepwaver Treadmill Mat for Carpet 120x60cm Non-slip Walking Pad Mat
- Price
- £13.61
- Rating
- 4.5/5
- Reviews
- 345
- Age
- 6mo ago
Ark Mat Heavy Duty Foam Equipment Mat for Home Gym Equipment (120X60cm)
- Price
- £14.13
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Newest
by launch dateTreadmill Mat Exercise Bike Mat Exercise Equipment Walking Pad Mat Heavy-Duty Protective Floor Mat for Under Stationary Bike Spin Bike Fitness Equipment (120 x 60 cm + Storage Bag)
- Price
- £13.03
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago
Treadmill Mat Compatible with Peloton Bikes Walking Pad Exercise Bike Mat Floor Protector Heavy-Duty Non-Slip Under Mat Protect Hardwood Floor Carpet (122L x 61W x 0.6Th cm)
- Price
- £13.76
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago
VTORY 140x60x0.4CM Foldable Walking Pad Mat for Carpet Treadmill Mat
- Price
- £14.56
- Rating
- 4.5/5
- Reviews
- 199
- Age
- 4mo ago
Hahorpa 43*120cm Treadmill Mat Floor Protector Anti Vibration Turbo Trainer Mat Non-Slip Double-Sided Silicone Exercise Mats Thick Stable Gym Floor Mats for Fitness Equipment Indoor Cycling Home
- Price
- £12.45
- Rating
- 4.8/5
- Reviews
- 81
- Age
- 4mo ago
Stepwaver Treadmill Mat for Carpet 120x60cm Non-slip Walking Pad Mat
- Price
- £13.61
- Rating
- 4.5/5
- Reviews
- 345
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 rising
Sellers
20
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
63%
Top 20: 98%
Open market
14%
- HAPBEAR28%
- Stepwaver26%
- Vanexiss18%
- THAILE6%
- PROIRON4%
- Amazon Basics4%
- Open — no brand owns it (8 brands, 14%)
Treadmill Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 2.5×
Top Treadmill Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- treadmill mat93K/yr
- walking pad mat22K/yr
- treadmill mat floor protector26K/yr
- exercise bike mat13K/yr
- walking pad mat for carpet12K/yr
- treadmill mat for carpet11K/yr
- bike mat6K/yr
- turbo trainer mat13K/yr
- treadmill mat noise reduction6K/yr
- gym equipment mat4K/yr
What reviews say buyers love and hate about Treadmill Mat
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“A good well made mat”
“Good value for money”
“As advertised”
“Good size”
“Thicker for extra cushioning and protection and non slip”
What buyers complain about
58% of reviews“Its quite thick as mats go”
“cheap”
“The mat is rather narrow though”
“I find it marks up very easily when standing on it with cleats not sure it will last very long”
“Doesnt do much, still noisy treadmill when stepping on, disappointing”
Treadmill Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
1.8%
Return rate
61%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Treadmill Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
