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Treadmill Mat

Fail

Demand is soft, at -31.7% this quarter, so Treadmill Mat is a Fail.

Flapen Score
44
44 / 100
Ranks 570 of 792 Sports & Outdoors niches · −6 vs the category median of 50
Market size
£182K/yr237K searches / yr
90-day growth
-31.7%search demand this quarter
Competition
63%top-5 click share · 14 brands · 20 sellers

Flapen Score

Treadmill Mat against its category

The dotted line is the Sports & Outdoors average. Past it, Treadmill Mat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Treadmill Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Treadmill Mat 237K times last year and spent an estimated £182K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £182K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-31.7%
Conversion, latest week
4.8%
Market size, estimated
£182Ka year
Peak month
January2.5× the quietest month
Top search term
treadmill mat93K searches a year

02 · Price

A sale here is worth £16.09.

Listings sell for £16.09 on average, from £12.45 to £25.25. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £16.09 that is £4K to £8K a year per listing.

Average price
£16.09inside the $15 to $100 sweet spot
Price range
£12.45–£25.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #65 within Fitness. It carries 695 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
82%
Out of stock, average day
5.5%
Average rank
#65in Fitness
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
695per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Treadmill Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

20

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

14%

  • HAPBEAR28%
  • Stepwaver26%
  • Vanexiss18%
  • THAILE6%
  • PROIRON4%
  • Amazon Basics4%
  • Open — no brand owns it (8 brands, 14%)

Demand

Treadmill Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.5×

Search terms

Top Treadmill Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • treadmill mat93K/yr
  • walking pad mat22K/yr
  • treadmill mat floor protector26K/yr
  • exercise bike mat13K/yr
  • walking pad mat for carpet12K/yr
  • treadmill mat for carpet11K/yr
  • bike mat6K/yr
  • turbo trainer mat13K/yr
  • treadmill mat noise reduction6K/yr
  • gym equipment mat4K/yr

Reviews and returns

What reviews say buyers love and hate about Treadmill Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness16%−0.13

Its quite thick as mats go

It does appear that the item I reviewed is thicker than the one in the listing

not particularly thick

Quality-Overall8%+1.69

cheap

Not great quality

Poor quality

Size-Overall6%

The mat is rather narrow though

as I had ordered 2 different ones both are two short and to narrow

- smaller than my yoga mat

Durability5%−0.05

I find it marks up very easily when standing on it with cleats not sure it will last very long

it has torn after only5 uses

Worn after 4 days use

Noise Level5%−0.01

Doesnt do much, still noisy treadmill when stepping on, disappointing

Value for money just a little noisy using upstairs so purchased a rubber mat to go underneath, ok now

Love

Quality-Overall25%+1.69

A good well made mat

Amazing quality

Good quality mat

Value For Money12%+0.25

Good value for money

Definitely worth the price

Good Price

Advertised Vs Actual Product10%+1.03

As advertised

Great item as described

Exactly what I wanted

Size-Overall9%

Good size

sized as expected

The size is generous

Cushion4%+0.30

Thicker for extra cushioning and protection and non slip

Cushioning and protection for my real wood flooring

Brought the mat to cushion the treadmill we have

Return

1.8% Return rate 61% Fixable by listing

Size-Overall50%▇▅▇▅▇█

The mat is rather narrow though

as I had ordered 2 different ones both are two short and to narrow

- smaller than my yoga mat

Thin9%▃▅▅█▅▆

a little bit thin

Thinner than expected

Quality-Overall7%▃▂▃█▇▂

cheap

Not great quality

Poor quality

Functionality-Overall5%▇▅█▁▂▁
Thickness4%█▄▅▇▇▁

Its quite thick as mats go

It does appear that the item I reviewed is thicker than the one in the listing

not particularly thick

FAQ

Common Treadmill Mat questions

Answered from the same tracked data.