Skip to content

Treadmill Lubricant

Fail

The top 5 products take 100% of clicks, so Treadmill Lubricant is a Fail.

Flapen Score
32
32 / 100
Ranks 773 of 792 Sports & Outdoors niches · −18 vs the category median of 50
Market size
£195K/yr135K searches / yr
90-day growth
-32.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 3 sellers

Flapen Score

Treadmill Lubricant against its category

The dotted line is the Sports & Outdoors average. Past it, Treadmill Lubricant is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Treadmill Lubricant market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Treadmill Lubricant 135K times last year and spent an estimated £195K. All 2 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 32 out of 100, a Fail.

01 · Demand

20.6% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £195K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
20.6%
Market size, estimated
£195Ka year
Peak month
January2.1× the quietest month
Top search term
treadmill lubricant oil63K searches a year

02 · Price

A sale here is worth £7.00.

Listings sell for £7.00 on average, from £4.21 to £10.58. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 4,000 to 5,000 of them. At £7.00 that is £28K to £35K a year per listing.

Average price
£7.00under the $15 to $100 sweet spot
Price range
£4.21–£10.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
4,000–5,000
Revenue per listing a year
£28K–£35K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Fitness. It carries 4,766 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Fitness
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,766per listing
Listings tracked
4

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Treadmill Lubricant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£20K£39K£59K£78K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Prounol55%
  • Viscos-35045%

Demand

Treadmill Lubricant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Treadmill Lubricant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • treadmill lubricant oil63K/yr
  • treadmill oil26K/yr
  • treadmill lubricant11K/yr
  • silicone oil for treadmill9K/yr
  • treadmill oil belt lubricant8K/yr
  • walking pad lubricant oil5K/yr
  • walking pad oil4K/yr
  • treadmill silicone oil4K/yr
  • silicone lubricant for treadmill3K/yr
  • treadmill lubricant for belt3K/yr

Reviews and returns

What reviews say buyers love and hate about Treadmill Lubricant

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof37%

Arrived broken and leaking

Leaked

A lot has leaked on arrival

Weight Light11%−0.02

Light n practical n suitable for the use

Size-Overall11%−0.06

Tiny bottle

Assembly/Installation6%−0.01

Cutting the top open was a bit of a bother

Quality-Overall6%+0.88

terrible item

Love

Quality-Overall32%+0.88

Good quality works well easy to apply

Great product very pleased with purchase

Excellent quality

Advertised Vs Actual Product28%+2.23

It does the job

As described

Does exactly what its supposed to

Value For Money15%+0.72

Great value

Good price

Value for money

Efficiency7%+0.37

Did the job well

Works really well

Works well on home treadmill

Ease Of Use5%+0.20

Easy to use

Its easy to apply

easily directly from the bottle

Return

0.3% Return rate 3% Fixable by listing

Leak-Proof74%▅▆▆█▆▅

Arrived broken and leaking

Leaked

A lot has leaked on arrival

Functionality-Overall10%▁▂█▁▆▇

doesnt even work as intended

Value For Money4%█▅▁▁▁▁
Advertised Vs Actual Product2%▁█▁▁▁▁
Compatibility-Overall2%█▁▁▁▁▁

FAQ

Common Treadmill Lubricant questions

Answered from the same tracked data.