treadmill lubricant
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Okay£195K£195K/yr · 135K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,765.75avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.00avg listing price — sweet spot $15–$100
Growth
Bad-32.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.21–£10.58cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, treadmill lubricant is a £195K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 32/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
treadmill lubricant market data
- Units sold / yr
- 25K–30K
- avg 4,000–5,000/product
- Revenue / yr
- £175K–£210K
- units × avg price
- Conversion rate
- 20.6%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Prounol55%
- Viscos-35045%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.6% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Top treadmill lubricant search terms
- treadmill lubricant oil63K/yr
- treadmill oil26K/yr
- treadmill lubricant11K/yr
- silicone oil for treadmill9K/yr
- treadmill oil belt lubricant8K/yr
- walking pad lubricant oil5K/yr
- walking pad oil4K/yr
- treadmill silicone oil4K/yr
- silicone lubricant for treadmill3K/yr
- treadmill lubricant for belt3K/yr
Top treadmill lubricant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Viscos-350 Premium Treadmill Lubricant 100% Pure Silicone Oil 15cm Long Applicator Inc - Made in UK - 100ml
Viscos-350£5.844.5★621 rev
Prounol Treadmill Lubricant Oil - 200 ml - 100% Pure Silicone Walking Pads
Prounol£10.584.6★15,434 rev
Prounol Treadmill Lubricant Oil - 100 ml - 100% Pure Silicone Walking Pads
Prounol£7.364.6★2,807 rev
Viscos-350 Premium Treadmill Lubricant 100% Pure Silicone Oil - Made in UK - 30ml
Viscos-350£4.214.6★201 rev
Newest
by launch dateProunol Treadmill Lubricant Oil - 100 ml - 100% Pure Silicone Walking Pads
Prounol£7.362,807 rev
Viscos-350 Premium Treadmill Lubricant 100% Pure Silicone Oil - Made in UK - 30ml
Viscos-350£4.21201 rev
Viscos-350 Premium Treadmill Lubricant 100% Pure Silicone Oil 15cm Long Applicator Inc - Made in UK - 100ml
Viscos-350£5.84621 rev
Prounol Treadmill Lubricant Oil - 200 ml - 100% Pure Silicone Walking Pads
Prounol£10.5815,434 rev
Trending
90-day click momentumProunol Treadmill Lubricant Oil - 100 ml - 100% Pure Silicone Walking Pads
Prounol£7.364.6★
Viscos-350 Premium Treadmill Lubricant 100% Pure Silicone Oil - Made in UK - 30ml
Viscos-350£4.214.6★
Prounol Treadmill Lubricant Oil - 200 ml - 100% Pure Silicone Walking Pads
Prounol£10.584.6★
Viscos-350 Premium Treadmill Lubricant 100% Pure Silicone Oil 15cm Long Applicator Inc - Made in UK - 100ml
Viscos-350£5.844.5★
What buyers say about treadmill lubricant
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality works well easy to apply”
“It does the job”
“Great value”
“Did the job well”
“Easy to use”
“The 200ml size is also a good amount”
“Bottle and applicator are great shape”
“Ideal for treadmills”
“it feels so much better now while walking”
“Make sure you have a workspace you can clean easily”
What buyers complain about
“Arrived broken and leaking”
“Light n practical n suitable for the use”
“Tiny bottle”
“Cutting the top open was a bit of a bother”
“terrible item”
“doesnt even work as intended”
“Decent silicon, rubbish bottle”
“Unstable bottle”
“However, in practice after you've used it for the first time, it's not easy to store without making a bit of mess”
Top return reasons
Common questions
- Is treadmill lubricant profitable to sell on Amazon United Kingdom?
- The niche generates £195K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.6%. Flapen's verdict: Skip it (32/100).
- How competitive is the treadmill lubricant niche?
- 2 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in treadmill lubricant?
- Top complaints mined from reviews: Leak-Proof, Weight Light, Size-Overall. The return rate is 0.3%.
- When does demand for treadmill lubricant peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
- What does it cost to enter the treadmill lubricant niche?
- Listings span £4.21–£10.58; the average listing price is £7.00 (sweet spot $15–$100). The average incumbent carries 4,766 reviews — the moat a new listing must climb.