travel yoga mat
Worth a lookShows a sweet-spot price point ($18.33 avg), but a small market ($67K/yr) keeps it on the watch list.
Avg price
Great£18.33avg listing price — sweet spot $15–$100
Price range
Great£7.53–£42.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great455.03avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Market size
Bad£67K£67K/yr · 111K searches
According to Flapen's Amazon United Kingdom niche tracking, travel yoga mat is a £67K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
travel yoga mat market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £37K–£46K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #122
- Page quality
- 0%
- Prime
- 59%
- Sponsored
- 93%
- Out of stock
- 4.6%
- Avg brand age
- 47 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
29
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
22%
- Avoalre20%
- Core Balance15%
- PROIRON13%
- Good Nite11%
- Yogamatters10%
- Respire Fitness9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top travel yoga mat search terms
- travel yoga mat48K/yr
- foldable yoga mat18K/yr
- travel yoga mat lightweight foldable14K/yr
- folding yoga mat11K/yr
- foldable yoga mat travel5K/yr
- yoga mat foldable4K/yr
- yoga travel mat3K/yr
- foldable exercise mat4K/yr
- travel mat3K/yr
Top travel yoga mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Avoalre Foldable Travel Yoga Mat Green
Avoalre£17.454.4★1,755 rev
Good Nite Yoga Mat TPE Foldable Portable Non Slip Exercise Fitness Gym Pilates Sport Travel Mat for Women Men 183 x 61 x 0.6 cm (Blue)
Good Nite£11.064.5★1,061 rev
Core Balance Foldable Travel Yoga Mat Black
Core Balance£10.714.1★50 rev
Yogamatters Eco Travel Yoga Mat 1mm | Lightweight Foldable Eco Friendly and Vegan | Non-Slip Exercise Mat for Yoga Pilates Gym and Fitness (Berry)
Yogamatters£37.794.3★94 rev
PROIRON Foldable Yoga Mat 4mm Portable Folding Exercise Mat for Travel Non Slip Yoga Matt for Women Excercise Mat for Gym Home Pilates Workout Fitness Stretching Lightweight & Small
PROIRON£11.834.4★641 rev
Newest
by launch date
NORTHERN Yoga Mat 4mm Compact Lightweight Large Surface Non Slip Gym Exercise Fitness Mat Perfect for Pilates Gymnastics Workout Home Training Equipment
=NORTHERN=£7.537 rev
Core Balance Foldable Travel Yoga Mat Black
Core Balance£10.7150 rev
Core Balance Foldable Travel Yoga Mat Teal
Core Balance£10.7650 rev
Core Balance Foldable Travel Yoga Mat Pink
Core Balance£10.7750 rev
M.J COMFY-LIFE Travel Foldable Yoga Mat 5mm Non-Slip Portable Exercise & Gym Mat for Yoga Pilates Travel & Fitness (Lightweight Water-Resistant Fits Backpack) Unisex (Gray)
M.J COMFY-LIFE£8.290 rev
Trending
90-day click momentum
M.J COMFY-LIFE Travel Foldable Yoga Mat 5mm Non-Slip Portable Exercise & Gym Mat for Yoga Pilates Travel & Fitness (Lightweight Water-Resistant Fits Backpack) Unisex (Black)
M.J COMFY-LIFE£8.140.0★
M.J COMFY-LIFE Travel Foldable Yoga Mat 5mm Non-Slip Portable Exercise & Gym Mat for Yoga Pilates Travel & Fitness (Lightweight Water-Resistant Fits Backpack) Unisex (Gray)
M.J COMFY-LIFE£8.290.0★
M.J COMFY-LIFE Travel Foldable Yoga Mat 5mm Non-Slip Portable Exercise & Gym Mat for Yoga Pilates Travel & Fitness (Lightweight Water-Resistant Fits Backpack) Unisex (Green)
M.J COMFY-LIFE£8.280.0★
PAIDU Foldable Fitness Yoga Mat | (10MM) Extra Thick | SGS Certified | 190x66 Extra Long-Wide | Portable & Easy Store | for Yoga Pilates Home Gym & Full-Body Workouts (Beige)
PAIDU£40.664.5★
PAIDU Foldable Fitness Yoga Mat | (10MM) Extra Thick | SGS Certified | 190x66 Extra Long-Wide | Portable & Easy Store | for Yoga Pilates Home Gym & Full-Body Workouts (Matcha green + black)
PAIDU£41.744.5★
What buyers say about travel yoga mat
What buyers praise and complain about, mined from review topics.What buyers love
“The bag is good quality too”
“easy to carry”
“It doesnt slip either”
“easy to store when not in use”
“Comfy and pretty”
“It is a decent thickness for yoga”
“In a way, its actually helpful, as it gives you a guide for consistent hand, foot, and knee placement during yoga”
“Decent for the price”
“Lightweight foldable yoga mat”
“good size”
What buyers complain about
“The mat is only 5mm thick”
“it doesnt provide proper grip for holding positions”
“But it's definitely not lightweight enough for travel”
“too easily can be scratched”
“Material is very fragile”
“need a carrying bag”
“The sizing is slightly different from the description”
“When folded, the mat is taller and a little narrower than listed,”
“bulky and not light”
“A little thin for higher intensity stuff and can be pain to fold up, hence stars,”
Top return reasons
Common questions
- Is travel yoga mat profitable to sell on Amazon United Kingdom?
- The niche generates £67K/yr across 29 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +8.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the travel yoga mat niche?
- 15 brands and 29 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in travel yoga mat?
- Top complaints mined from reviews: Thickness, Grip, Weight Light. The return rate is 2.5%.
- When does demand for travel yoga mat peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the travel yoga mat niche?
- Listings span £7.53–£42.34; the average listing price is £18.33 (sweet spot $15–$100). The average incumbent carries 455 reviews — the moat a new listing must climb.