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Travel Yoga Mat

Maybe

Products sell for $18.33 on average, inside the sweet spot. But shoppers spend only $67K a year here, so Travel Yoga Mat is a Maybe.

Flapen Score
53
53 / 100
Top 37% of 792 Sports & Outdoors niches · +3 vs the category median of 50
Market size
£67K/yr111K searches / yr
90-day growth
+8.9%search demand this quarter
Competition
48%top-5 click share · 15 brands · 29 sellers

Flapen Score

Travel Yoga Mat against its category

The dotted line is the Sports & Outdoors average. Past it, Travel Yoga Mat is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Yoga Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Yoga Mat 111K times last year and spent an estimated £67K. The top 5 brands take 69% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
+8.9%
Conversion, latest week
3.3%
Market size, estimated
£67Ka year
Peak month
August1.6× the quietest month
Top search term
travel yoga mat48K searches a year

02 · Price

A sale here is worth £18.33.

Listings sell for £18.33 on average, from £7.53 to £42.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £18.33 that is £0 to £2K a year per listing.

Average price
£18.33inside the $15 to $100 sweet spot
Price range
£7.53–£42.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #122 within Fitness. It carries 455 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
59%
Out of stock, average day
4.6%
Average rank
#122in Fitness
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
455per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Travel Yoga Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

15 falling

Sellers

29

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

22%

  • Avoalre20%
  • Core Balance15%
  • PROIRON13%
  • Good Nite11%
  • Yogamatters10%
  • Respire Fitness9%

Demand

Travel Yoga Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Travel Yoga Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel yoga mat48K/yr
  • foldable yoga mat18K/yr
  • travel yoga mat lightweight foldable14K/yr
  • folding yoga mat11K/yr
  • foldable yoga mat travel5K/yr
  • yoga mat foldable4K/yr
  • yoga travel mat3K/yr
  • foldable exercise mat4K/yr
  • travel mat3K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Yoga Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness10%−0.08

The mat is only 5mm thick

Thicker than advertised

On the thin side

Grip9%−0.15

it doesnt provide proper grip for holding positions

slippery

NO GRIP

Weight Light7%−0.11

But it's definitely not lightweight enough for travel

Not as lightweight as you might expect

not lightweight

Scratch Resistance3%−0.05

too easily can be scratched

However, after only light use, the surface started to peel and scratch quite easily, which was disappointing

Material Quality2%−0.04

Material is very fragile

Love

Quality-Overall12%+1.14

The bag is good quality too

Overall, a great quality mat that looks lovely, feels sturdy, and is extremely practical

Decent quality

Portability11%+0.66

easy to carry

Super portable: It folds up neatly

I find that the portability

Grip7%−0.15

It doesnt slip either

It has a great grip as well

Excellent grip and easy to store

Ease Of Use7%−0.05

easy to store when not in use

This is pretty handy very handy actually

feels comfortable to use

Comfort-Overall6%+0.55

Comfy and pretty

comfortable to use

The mat itself is comfortable

Return

2.5% Return rate 45% Fixable by listing

Size-Overall34%███▅▆█

When folded, the mat is taller and a little narrower than listed,

literally just over 24 inches wide

i do wish it could be a bit wider as its quite narrow

Weight Heavy24%▃█▆▇▇▇

bulky and not light

Thin6%▁▂██▇▄
Color5%▇▄▄▅▇█
Grip3%█▁▁▅▁▂

it doesnt provide proper grip for holding positions

slippery

NO GRIP

FAQ

Common Travel Yoga Mat questions

Answered from the same tracked data.