Travel Yoga Mat
MaybeProducts sell for $18.33 on average, inside the sweet spot. But shoppers spend only $67K a year here, so Travel Yoga Mat is a Maybe.
- Flapen Score
- 53 / 100Top 37% of 792 Sports & Outdoors niches · +3 vs the category median of 5053
- Market size
- £67K/yr111K searches / yr
- 90-day growth
- +8.9%search demand this quarter
- Competition
- 48%top-5 click share · 15 brands · 29 sellers
Flapen Score
Travel Yoga Mat against its category
The dotted line is the Sports & Outdoors average. Past it, Travel Yoga Mat is stronger. Inside it, weaker.
Market
The Travel Yoga Mat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Travel Yoga Mat 111K times last year and spent an estimated £67K. The top 5 brands take 69% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- +8.9%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £67Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- travel yoga mat48K searches a year
02 · Price
A sale here is worth £18.33.
Listings sell for £18.33 on average, from £7.53 to £42.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £18.33 that is £0 to £2K a year per listing.
- Average price
- £18.33inside the $15 to $100 sweet spot
- Price range
- £7.53–£42.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #122 within Fitness. It carries 455 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 59%
- Out of stock, average day
- 4.6%
- Average rank
- #122in Fitness
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 455per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Travel Yoga Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Avoalre Foldable Travel Yoga Mat Green
- Price
- £17.45
- Rating
- 4.4/5
- Reviews
- 1,755
- Age
- 5y ago

Good Nite Yoga Mat TPE Foldable Portable Non Slip Exercise Fitness Gym Pilates Sport Travel Mat for Women Men 183 x 61 x 0.6 cm (Blue)
- Price
- £11.06
- Rating
- 4.5/5
- Reviews
- 1,061
- Age
- 3y ago

Core Balance Foldable Travel Yoga Mat Black
- Price
- £10.71
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 9mo ago

Yogamatters Eco Travel Yoga Mat 1mm | Lightweight Foldable Eco Friendly and Vegan | Non-Slip Exercise Mat for Yoga Pilates Gym and Fitness (Berry)
- Price
- £37.79
- Rating
- 4.3/5
- Reviews
- 94
- Age
- 7y ago

PROIRON Foldable Yoga Mat 4mm Portable Folding Exercise Mat for Travel Non Slip Yoga Matt for Women Excercise Mat for Gym Home Pilates Workout Fitness Stretching Lightweight & Small
- Price
- £11.83
- Rating
- 4.4/5
- Reviews
- 641
- Age
- 2y ago
Trending
90-day click momentum
M.J COMFY-LIFE Travel Foldable Yoga Mat 5mm Non-Slip Portable Exercise & Gym Mat for Yoga Pilates Travel & Fitness (Lightweight Water-Resistant Fits Backpack) Unisex (Black)
- Price
- £8.14
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

M.J COMFY-LIFE Travel Foldable Yoga Mat 5mm Non-Slip Portable Exercise & Gym Mat for Yoga Pilates Travel & Fitness (Lightweight Water-Resistant Fits Backpack) Unisex (Gray)
- Price
- £8.29
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

M.J COMFY-LIFE Travel Foldable Yoga Mat 5mm Non-Slip Portable Exercise & Gym Mat for Yoga Pilates Travel & Fitness (Lightweight Water-Resistant Fits Backpack) Unisex (Green)
- Price
- £8.28
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

PAIDU Foldable Fitness Yoga Mat | (10MM) Extra Thick | SGS Certified | 190x66 Extra Long-Wide | Portable & Easy Store | for Yoga Pilates Home Gym & Full-Body Workouts (Beige)
- Price
- £40.66
- Rating
- 4.5/5
- Reviews
- 188
- Age
- 1y ago

PAIDU Foldable Fitness Yoga Mat | (10MM) Extra Thick | SGS Certified | 190x66 Extra Long-Wide | Portable & Easy Store | for Yoga Pilates Home Gym & Full-Body Workouts (Matcha green + black)
- Price
- £41.74
- Rating
- 4.5/5
- Reviews
- 188
- Age
- 1y ago
Newest
by launch date
NORTHERN Yoga Mat 4mm Compact Lightweight Large Surface Non Slip Gym Exercise Fitness Mat Perfect for Pilates Gymnastics Workout Home Training Equipment
- Price
- £7.53
- Rating
- 3.5/5
- Reviews
- 7
- Age
- 7mo ago

Core Balance Foldable Travel Yoga Mat Black
- Price
- £10.71
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 9mo ago

Core Balance Foldable Travel Yoga Mat Teal
- Price
- £10.76
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 9mo ago

Core Balance Foldable Travel Yoga Mat Pink
- Price
- £10.77
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 9mo ago

M.J COMFY-LIFE Travel Foldable Yoga Mat 5mm Non-Slip Portable Exercise & Gym Mat for Yoga Pilates Travel & Fitness (Lightweight Water-Resistant Fits Backpack) Unisex (Gray)
- Price
- £8.29
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
29
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
22%
- Avoalre20%
- Core Balance15%
- PROIRON13%
- Good Nite11%
- Yogamatters10%
- Respire Fitness9%
Demand
Travel Yoga Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Travel Yoga Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- travel yoga mat48K/yr
- foldable yoga mat18K/yr
- travel yoga mat lightweight foldable14K/yr
- folding yoga mat11K/yr
- foldable yoga mat travel5K/yr
- yoga mat foldable4K/yr
- yoga travel mat3K/yr
- foldable exercise mat4K/yr
- travel mat3K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Yoga Mat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The mat is only 5mm thick
Thicker than advertised
On the thin side
it doesnt provide proper grip for holding positions
slippery
NO GRIP
But it's definitely not lightweight enough for travel
Not as lightweight as you might expect
not lightweight
too easily can be scratched
However, after only light use, the surface started to peel and scratch quite easily, which was disappointing
Material is very fragile
Love
The bag is good quality too
Overall, a great quality mat that looks lovely, feels sturdy, and is extremely practical
Decent quality
easy to carry
Super portable: It folds up neatly
I find that the portability
It doesnt slip either
It has a great grip as well
Excellent grip and easy to store
easy to store when not in use
This is pretty handy very handy actually
feels comfortable to use
Comfy and pretty
comfortable to use
The mat itself is comfortable
Return
2.5% Return rate 45% Fixable by listing
When folded, the mat is taller and a little narrower than listed,
literally just over 24 inches wide
i do wish it could be a bit wider as its quite narrow
bulky and not light
it doesnt provide proper grip for holding positions
slippery
NO GRIP
Keep looking
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Best Flapen score
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FAQ
Common Travel Yoga Mat questions
Answered from the same tracked data.









