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Trap Bar

Fail

Shoppers spend only $74K a year here, so Trap Bar is a Fail.

Flapen Score
38
38 / 100
Ranks 718 of 792 Sports & Outdoors niches · −12 vs the category median of 50
Market size
£74K/yr50K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
70%top-5 click share · 13 brands · 16 sellers

Flapen Score

Trap Bar against its category

The dotted line is the Sports & Outdoors average. Past it, Trap Bar is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trap Bar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Trap Bar 50K times last year and spent an estimated £74K. The top 5 brands take 79% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
1.7%
Market size, estimated
£74Ka year
Top search term
trap bar22K searches a year

02 · Price

A sale here is worth £85.38.

Listings sell for £85.38 on average, from £37.33 to £251.03. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £85.38 that is £0 to £9K a year per listing.

Average price
£85.38inside the $15 to $100 sweet spot
Price range
£37.33–£251.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #76 within Fitness. It carries 175 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
50%
Out of stock, average day
22.3%
Average rank
#76in Fitness
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
175per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Trap Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

16

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

18%

  • METIS37%
  • PhysKcal17%
  • JX FITNESS10%
  • PROIRON7%
  • Sunny Health & Fitness7%
  • SPORTNOW3%
  • Open — no brand owns it (7 brands, 18%)

Demand

Trap Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Trap Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trap bar22K/yr
  • deadlift bar11K/yr
  • hex bar9K/yr
  • trap bar deadlift5K/yr
  • hex bar deadlift4K/yr

Reviews and returns

What reviews say buyers love and hate about Trap Bar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Grip17%−0.02

grip isnt enough

Assembly/Installation17%−0.02

bit of a faff to assemble

Maintenance And Repair17%−0.04

Needs some improvement

Handle Quality11%+0.13

The handles themselves are okay I find them a little slippy

Love

Quality-Overall25%+2.56

Thouroughly excellent piece of kit

high quality bar

Great product

Value For Money14%+0.68

Value for money

Great product for the price

well worth the money

Size-Overall12%−0.06

Good size

big enough to do it's job

Fit for purpose I guess

Weight Light10%−0.01

Lightweight Trap Bar

This is a lightweight trap bar that holds Olympic plates

Advertised Vs Actual Product10%−0.07

Exactly as described

Product performs as expected

Return

1.0% Return rate 64% Fixable by listing

Size-Overall52%█▇▇█▇▁
Advertised Vs Actual Product11%█▇▁▅▁▁
Weight Heavy9%▁▆▁▁█▁
Scratch Resistance5%▁▁▁▁█▁
Measurement/Reading Accuracy5%

FAQ

Common Trap Bar questions

Answered from the same tracked data.