Toddler Swimming Float

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +115.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months

105K

Growth, 90 days vs prior 90

+115.3%

Conversion, latest week

3.2%

Market size, estimated

£40Ka year

Peak month

June6.5× the quietest month

Top search term

toddler pool float21K searches a year

Listings sell for £12.01 on average, from £5.44 to £24.57. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.01 that is £1K to £3K a year per listing.

Average price

£12.01under the $15 to $100 sweet spot

Price range

£5.44–£24.57

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #31 within Water Sports. It carries 811 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

8.5%

Average rank

#31in Water Sports

Average rating

4.18 starsAmazon United Kingdom average 4.36 stars

Average reviews

811per listing

Listings tracked

15

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months