Toddler Helmet
MaybeReturns run at only 1.1% of orders. But the products selling today already average 4.6★, so Toddler Helmet is a Maybe.
- Flapen Score
- 58 / 100Top 21% of 792 Sports & Outdoors niches · +8 vs the category median of 5058
- Market size
- £178K/yr375K searches / yr
- 90-day growth
- +8.7%search demand this quarter
- Competition
- 34%top-5 click share · 34 brands · 56 sellers
Flapen Score
Toddler Helmet against its category
The dotted line is the Sports & Outdoors average. Past it, Toddler Helmet is stronger. Inside it, weaker.
Market
The Toddler Helmet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toddler Helmet 375K times last year and spent an estimated £178K. The top 5 brands take 46% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 375K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £178K a year.
- Searches, last 12 months
- 375K
- Growth, 90 days vs prior 90
- +8.7%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £178Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- toddler helmet69K searches a year
02 · Price
A sale here is worth £17.13.
Listings sell for £17.13 on average, from £9.22 to £26.62. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £17.13 that is £0 to £2K a year per listing.
- Average price
- £17.13inside the $15 to $100 sweet spot
- Price range
- £9.22–£26.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #35 within Cycling. It carries 1,521 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 91%
- Out of stock, average day
- 15.5%
- Average rank
- #35in Cycling
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,521per listing
- Listings tracked
- 66
04 · Newcomers
Amazon counts 3 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Toddler Helmet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KAYMAN Kids Bike Helmet age 3 to 12 Adjustable Safety Gear for Boys and Girls Suited to Scooter Cycling Skateboard & Roller Skating - Protection for Boys & Girls
- Price
- £14.10
- Rating
- 4.5/5
- Reviews
- 252
- Age
- 5y ago

Kids/Toddler Bike Helmet for infant/Baby to Children 1/2/3/4/5/6/7/8 Years Old Kids Helmets Ages 1-2/2-4/3-5/5-8 Skateboard Helmets for Boys and Girls-XS-Dinosaur
- Price
- £17.76
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 1y ago

Besttravel Kids Helmet Toddler Helmet Adjustable Toddler Bike Helmet Ages 3-8 Years Old Boys Girls Multi-Sports Safety (Slate Blue 1.0 XS/S 48-54cm)
- Price
- £13.47
- Rating
- 4.6/5
- Reviews
- 3,706
- Age
- 6y ago

Toddler Helmet Baby Infant Bike Helmet 1-3 Years - Adjustable Dial Fit - with 12 Vents & Dual Liner (0.16+0.28) (Strawberry XS 45-51cm)
- Price
- £16.72
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 12mo ago

Bluey Kids Bike Helmet Officially Licensed Character Design Robust EPS Inner Material Adjustable Size Ventilated Shell for Cooling Suitable for Head Sizes 48-52cm
- Price
- £12.39
- Rating
- 4.7/5
- Reviews
- 279
- Age
- 4y ago
Trending
90-day click momentum
KAYMAN Kids Bike Helmet age 3 to 12 Adjustable Safety Gear for Boys and Girls Suited to Scooter Cycling Skateboard & Roller Skating - Protection for Boys & Girls
- Price
- £14.10
- Rating
- 4.5/5
- Reviews
- 252
- Age
- 5y ago

DmTown Kids Bike Helmet Age 3-14 Kids Helmet 50-58cm for Boys Girls
- Price
- £15.27
- Rating
- 4.7/5
- Reviews
- 122
- Age
- 11mo ago

Toddler Helmet Baby Infant Bike Helmet 1-3 Years - Adjustable Dial Fit - with 12 Vents & Dual Liner (0.16+0.28) (Strawberry XS 45-51cm)
- Price
- £16.72
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 12mo ago

Kids Bike Helmet 2-8 Year Olds Toddlers Lightweight Helmet Dinosaur
- Price
- £19.11
- Rating
- 4.6/5
- Reviews
- 1,241
- Age
- 5y ago

Schwinn Kids Character Bike Helmet Infant and Toddler Bicycle Scooter Skateboard Helmet Age 0-3 Year Olds Comfortable Dial Fit Adjust Fit 44-50 cm Infant Pink Unicorn
- Price
- £12.79
- Rating
- 4.5/5
- Reviews
- 1,763
- Age
- 6y ago
Newest
by launch date
DmTown Kids Bike Helmet Age 3-14 Kids Helmet 50-58cm for Boys Girls
- Price
- £15.27
- Rating
- 4.7/5
- Reviews
- 122
- Age
- 11mo ago

Toddler Helmet Baby Infant Bike Helmet 1-3 Years - Adjustable Dial Fit - with 12 Vents & Dual Liner (0.16+0.28) (Strawberry XS 45-51cm)
- Price
- £16.72
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 12mo ago

Toddler Helmet Baby Infant Bike Helmet 1-3 Years - Adjustable Dial Fit - with 12 Vents & Dual Liner (0.16+0.28) (Unicorn XS 45-51cm)
- Price
- £16.77
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 12mo ago

Kids Peppa Pig Safety Helmet | Childrens Lightweight Helmets For Bicycle Skating Scooter Bike | Adjustable To Fit Age 2-4 48-52cm
- Price
- £11.61
- Rating
- 4.7/5
- Reviews
- 54
- Age
- 1y ago

MHJY Kids Helmet for Age 8-14 Girls Bike Helmet Adjustable with DIY Cat Ears for Youth Skateboard Scooter Cycling Roller Skating
- Price
- £18.54
- Rating
- 4.3/5
- Reviews
- 85
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
34 falling
Sellers
56
Top-5 brand share
46%
Top 20: 85%
Top-5 click share
34%
Top 20: 60%
Open market
50%
- Bimalsic16%
- KAYMAN13%
- KORIMEFA7%
- Besttravel6%
- MHJY4%
- KAMUGO4%
Demand
Toddler Helmet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.0×
Search terms
Top Toddler Helmet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toddler helmet69K/yr
- toddler helmet age 2-338K/yr
- toddler bike helmet33K/yr
- girls bike helmet36K/yr
- helmet for 2+ year old29K/yr
- girls helmet26K/yr
- helmet for 2 year old24K/yr
- baby bike helmet12K/yr
- girls bike helmet age 9-12 years11K/yr
- boys bike helmet age 9-12 years13K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Helmet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
sizing is a little off
as it is slightly too big for my 2 year old
Runs a little small
The chin strap isnt as easy to adjust as it could be
Broken strap on arrival 😠 Bought this as part of a birthday gift for my kid with his scooter
The clip on the strap has come out
not great feels decent for the price
Not the best
quality questionable
Breaks quickly
one of which snappeed on my childs second use
Even when pressing it quite hard with a finger
Hard to unbuckle
It's usually difficult to get a child to wear a helmet
Love
true to size
Fits my grandson very well
Fits Well
The build quality feels reliable
Excellent product
well made as described
It's totally worth the price
Good value for money
Good value
comfortable to wear
Very comfortable
comfortable for our soon
Easy to adjust
Great product and adjustable
Adjusts lovely for growing heads
Return
1.1% Return rate 93% Fixable by listing
sizing is a little off
as it is slightly too big for my 2 year old
Runs a little small
it turned out to very just pink
not great feels decent for the price
Not the best
quality questionable
The chin strap isnt as easy to adjust as it could be
Broken strap on arrival 😠 Bought this as part of a birthday gift for my kid with his scooter
The clip on the strap has come out
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Helmet questions
Answered from the same tracked data.









