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Theraband

Fail

The average product has 10,415 reviews to catch up to, so Theraband is a Fail.

Flapen Score
46
46 / 100
Ranks 512 of 792 Sports & Outdoors niches · −4 vs the category median of 50
Market size
£133K/yr135K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
61%top-5 click share · 10 brands · 44 sellers

Flapen Score

Theraband against its category

The dotted line is the Sports & Outdoors average. Past it, Theraband is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Theraband market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Theraband 135K times last year and spent an estimated £133K. The top 5 brands take 85% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
10.3%
Market size, estimated
£133Ka year
Peak month
February1.3× the quietest month
Top search term
theraband87K searches a year

02 · Price

A sale here is worth £9.48.

Listings sell for £9.48 on average, from £4.20 to £21.95. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.48 that is £5K to £7K a year per listing.

Average price
£9.48under the $15 to $100 sweet spot
Price range
£4.20–£21.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #197 within Fitness. It carries 10,415 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#197in Fitness
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,415per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Theraband products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£27K£40K£53K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

44

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

11%

  • Theraband42%
  • Coresteady18%
  • Gritin16%
  • jjshund5%
  • Suright5%
  • Meglio4%
  • Open — no brand owns it (4 brands, 11%)

Demand

Theraband search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Theraband search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • theraband87K/yr
  • theraband resistance bands29K/yr
  • therabands8K/yr
  • therabands resistance bands set4K/yr
  • thera band4K/yr
  • thera bands3K/yr

Reviews and returns

What reviews say buyers love and hate about Theraband

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability28%−0.30

Broke

poor durability

then all broke

Quality-Overall16%+1.84

Rubbish quality

Cheap rubbish

Buy better quality

Size-Overall12%−0.09

Smaller than expected

shorter than I am used to

too big

Stretchability/Expandability/Elasticity6%−0.01

Very hard for me to stretch will give away

Not very elastic

a bit strange elasticity I don't like

Strength5%−0.04

appear fairly flimsy

Ok not as resilient ad initially thought 2 have already snapped

Flimsy

Love

Quality-Overall33%+1.84

Excellent Product

These bands are good quality

Good quality and easy to store in the bag

Value For Money15%+0.88

Good Value

Money well spent

Excellent value for money

Advertised Vs Actual Product13%+0.82

As advertised

As described

Better than expected

Exercise/Sports Suitability9%+0.65

so suitable for all exercises

Happy & perfect & looking forward to exercise

Good exercise

Ease Of Use6%+0.18

Easy to use

Very handy when excising

once you understand the various usages its a really useful tool

Return

0.6% Return rate 44% Fixable by listing

Size-Overall28%▆█▅▆▅▅

Smaller than expected

shorter than I am used to

too big

Quality-Overall11%▆██▇█▅

Rubbish quality

Cheap rubbish

Buy better quality

Strength9%▅▅█▅▅▅

appear fairly flimsy

Ok not as resilient ad initially thought 2 have already snapped

Flimsy

Durability5%█▃▄▅▇▆

Broke

poor durability

then all broke

Advertised Vs Actual Product5%▃▃█▅█▆

FAQ

Common Theraband questions

Answered from the same tracked data.