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Theraband

Fail

The average product has 10,415 reviews to catch up to, so Theraband is a Fail.

Flapen Score
46
46 / 100
Ranks 512 of 792 Sports & Outdoors niches · −4 vs the category median of 50
Market size
£133K/yr135K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
61%top-5 click share · 10 brands · 44 sellers

Flapen Score

Theraband against its category

The dotted line is the Sports & Outdoors average. Past it, Theraband is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Theraband market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Theraband 135K times last year and spent an estimated £133K. The top 5 brands take 85% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
10.3%
Market size, estimated
£133Ka year
Peak month
February1.3× the quietest month
Top search term
theraband87K searches a year

02 · Price

A sale here is worth £9.48.

Listings sell for £9.48 on average, from £4.20 to £21.95. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.48 that is £5K to £7K a year per listing.

Average price
£9.48under the $15 to $100 sweet spot
Price range
£4.20–£21.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #197 within Fitness. It carries 10,415 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#197in Fitness
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,415per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Theraband products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£27K£40K£53K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

44

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

11%

  • Theraband42%
  • Coresteady18%
  • Gritin16%
  • jjshund5%
  • Suright5%
  • Meglio4%
  • Open — no brand owns it (4 brands, 11%)

Demand

Theraband search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Theraband search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • theraband87K/yr
  • theraband resistance bands29K/yr
  • therabands8K/yr
  • therabands resistance bands set4K/yr
  • thera band4K/yr
  • thera bands3K/yr

Reviews and returns

What reviews say buyers love and hate about Theraband

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Durability”
0.6%of orders come back
“Broke”
A buyer, on “Durability”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Theraband questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data