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Tennis Bag

Fail

Buyers convert on only 1.8% of searches, so Tennis Bag is a Fail.

Flapen Score
49
49 / 100
Ranks 430 of 792 Sports & Outdoors niches · −1 vs the category median of 50
Market size
£141K/yr300K searches / yr
90-day growth
+33.7%search demand this quarter
Competition
60%top-5 click share · 11 brands · 59 sellers

Flapen Score

Tennis Bag against its category

The dotted line is the Sports & Outdoors average. Past it, Tennis Bag is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tennis Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tennis Bag 300K times last year and spent an estimated £141K. The top 5 brands take 90% of clicks. Demand peaks in Jul–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
+33.7%
Conversion, latest week
1.8%
Market size, estimated
£141Ka year
Peak month
July1.9× the quietest month
Top search term
tennis bag80K searches a year

02 · Price

A sale here is worth £26.16.

Listings sell for £26.16 on average, from £8.31 to £48.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £26.16 that is £3K to £7K a year per listing.

Average price
£26.16inside the $15 to $100 sweet spot
Price range
£8.31–£48.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #51 within Tennis. It carries 816 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
89%
Out of stock, average day
2.0%
Average rank
#51in Tennis
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
816per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Tennis Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

59

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

60%

Top 20: 93%

Open market

7%

  • Wilson38%
  • TILDOSAC30%
  • SZLX8%
  • HEAD8%
  • Raquex6%
  • HUNDRED3%
  • Open — no brand owns it (5 brands, 7%)

Demand

Tennis Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Tennis Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tennis bag80K/yr
  • tennis racket bag47K/yr
  • tennis racket cover21K/yr
  • tennis backpack20K/yr
  • wilson tennis bag17K/yr
  • tennis bags19K/yr
  • tennis bags for women13K/yr
  • tennis bags for men14K/yr
  • head tennis bag10K/yr
  • racket bag13K/yr

Reviews and returns

What reviews say buyers love and hate about Tennis Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product20%−0.16

Misleading product name

Size-Overall20%−0.11

Bit smaller than I anticipated not sure 6 rackets would fit I guess they would

As actress said to the bishops its smaller than I expected

Suitability Beginner10%−0.06

Unless you are an absolute beginner in search of a single racket bag, DO NOT BUY THIS C

Water Resistance10%+0.12

probably not waterproof

Value For Money10%+0.45

Save yourself some money

Love

Quality-Overall28%+1.58

Build quality feels solid

Good quality

This is a fantastic quality bag

Value For Money16%+0.45

Great bag for a very reasonable price

Good value for money

Super value

Pockets/Compartments14%+1.02

Very good and love the fact that theirs a water bottle pocket which is a good size

It's well thought out, well made and there's plenty of compartments to fit everything you'd need

The separate shoe compartment is also really useful

Advertised Vs Actual Product7%−0.16

It does what it's supposed to

Product exactly as shown

Comfort-Overall4%+0.30

So far so good and comfy

Its comfortable to carry around

Comfortable to carry and does the job for matches and training

Return

1.5% Return rate 77% Fixable by listing

Size-Overall62%█▇█▇▅▇

Bit smaller than I anticipated not sure 6 rackets would fit I guess they would

As actress said to the bishops its smaller than I expected

Quality-Overall6%▁▄█▅▃▆
Advertised Vs Actual Product4%█▃▁▇▂▁

Misleading product name

Zipper Quality3%▁▁▁▁█▁
Comfort-Overall3%▁▁▁▁█▁

FAQ

Common Tennis Bag questions

Answered from the same tracked data.