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Tennis

Fail

The top 5 products take 91% of clicks, so Tennis is a Fail.

Flapen Score
44
44 / 100
Ranks 570 of 792 Sports & Outdoors niches · −6 vs the category median of 50
Market size
£101K/yr337K searches / yr
90-day growth
+44.1%search demand this quarter
Competition
91%top-5 click share · 7 brands · 46 sellers

Flapen Score

Tennis against its category

The dotted line is the Sports & Outdoors average. Past it, Tennis is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tennis market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tennis 337K times last year and spent an estimated £101K. The top 5 brands take 94% of clicks. Demand peaks in Jun. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 337K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +44.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
337K
Growth, 90 days vs prior 90
+44.1%
Conversion, latest week
1.3%
Market size, estimated
£101Ka year
Peak month
June2.3× the quietest month
Top search term
tennis246K searches a year

02 · Price

A sale here is worth £22.44.

Listings sell for £22.44 on average, from £4.14 to £79.10. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £22.44 that is £6K to £11K a year per listing.

Average price
£22.44inside the $15 to $100 sweet spot
Price range
£4.14–£79.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£6K–£11K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #151 within Tennis. It carries 1,363 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#151in Tennis
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,363per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Tennis products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

£0£15K£30K£45K£60K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

46

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

91%

Top 20: 100%

Open market

3%

  • MOVEMATE54%
  • Scoring Right17%
  • TOYMIS11%
  • Slazenger7%
  • Wilson6%
  • fovdtaa3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Tennis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 2.3×

Search terms

Top Tennis search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tennis246K/yr
  • tennis gifts40K/yr
  • tennis accessories18K/yr
  • tennis gift11K/yr
  • tennis accessories for men8K/yr
  • tennis gifts for boys8K/yr
  • tenis5K/yr

Reviews and returns

What reviews say buyers love and hate about Tennis

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“and a cheap quality plastic container”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tennis questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data