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Tennis

a concentrated shelf (top 5 take 91% of clicks) — Tennis doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 25Growth 65Conversion 17Competition 8Returns 97Price range 83Avg price 94Brand share 16Review moat 53Quality gap 50
This niche Category average

Is Tennis profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tennis is a £101K/yr Amazon United Kingdom market (337K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jun. Verdict: Skip it — 44/100.

Tennis: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +44.1% over the last 90 days and 1.3% of searches end in a purchase.

£101K

revenue / yr

Units sold / yr5K
Search volume / yr+44.1%337K
Conversion rate1.3%
Avg price£22.44

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers7 · 46
Top-5 product click share91%
Open market6%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement75%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews1,363

Top Tennis products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

£0£15K£30K£45K£60K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

46

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

3%

  • MOVEMATE54%
  • Scoring Right17%
  • TOYMIS11%
  • Slazenger7%
  • Wilson6%
  • fovdtaa3%
  • Open — no brand owns it (1 brand, 3%)

Tennis demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume337KCVR1.3%Products8Brands7Top 5 Brands94%OOS Rate0.0%Rating4.5★Reviews1,363Avg BSR#151
15K10KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 2.3×

Top Tennis search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tennis246K/yr
  • tennis gifts40K/yr
  • tennis accessories18K/yr
  • tennis gift11K/yr
  • tennis accessories for men8K/yr
  • tennis gifts for boys8K/yr
  • tenis5K/yr

What reviews say buyers love and hate about Tennis

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall28%

well made

Fun/Entertainment Experience19%

Cute, fun

Value For Money13%

Got two tubes of these as they were a bit cheaper than the usual pressurised balls

Efficiency6%

Works Great

Size-Overall6%

Fits most rackets

What buyers complain about

72% of reviews
Quality-Overall15%

and a cheap quality plastic container

Strap/String Quality15%

The ball is detached from the string

Value For Money11%

More expensive than other options

Add-Ons/Attachments11%

The little bit for games has not attached at all so I threw it out

Durability9%

String snapped after 1st play

Tennis return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
23%
2Quality-Overall
19%
3Size-Overall
10%
4Value For Money
6%
5Strap/String Quality
6%

Common Tennis questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tennis 44/100 on Amazon United Kingdom — Skip it. The niche generates £101K/yr across 8 tracked products. Search demand moved +44.1% over the last 90 days.
Search demand for Tennis on Amazon United Kingdom peaks in Jun, where the busiest month runs 2.3× the quietest.