Is tennis profitable to sell on Amazon United Kingdom?

The niche generates £101K/yr across 8 tracked products. 90-day search growth is +44.1%. Flapen's verdict: Skip it (44/100).

How competitive is the tennis niche?

7 brands and 46 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in tennis?

Top complaints mined from reviews: Quality-Overall, Strap/String Quality, Value For Money. The return rate is 0.7%.

When does demand for tennis peak?

Demand peaks in Jun; the busiest month runs 2.3× the quietest.

What does it cost to enter the tennis niche?

Listings span £4.14–£79.10; the average listing price is £22.44 (sweet spot $15–$100). The average incumbent carries 1,363 reviews — the moat a new listing must climb.

tennis

Skip it

A concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great£22.44

avg listing price — sweet spot $15–$100

Price range

Great£4.14–£79.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+44.1%

90-day search growth — must beat 0% to launch

Review moat

Good1,362.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£101K

£101K/yr · 337K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad94%

top-5 brand share — brand-locked demand

Competition

Bad91%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, tennis is a £101K/yr Amazon United Kingdom market (337K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jun. Verdict: Skip it — 44/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

tennis market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: £90K–£112K; units × avg price
Conversion rate: 1.3%
Avg BSR: #151
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 178 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

MOVEMATE54%
Scoring Right17%
TOYMIS11%
Slazenger7%
Wilson6%
fovdtaa3%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — +44.1% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 2.3×

Open Trend

Top tennis search terms

tennis246K/yr +42.8%0.1% conv.
tennis gifts40K/yr +52.7%0.3% conv.
tennis accessories18K/yr +50.2%0.4% conv.
tennis gift11K/yr +69.6%0.4% conv.
tennis accessories for men8K/yr +66.0%0.1% conv.
tennis gifts for boys8K/yr +26.0%0.4% conv.
tenis5K/yr +18.4%0.1% conv.

All search terms

Top tennis products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MOVEMATE Tennis-Trainer Set with Wilson Tennis Ball | Innovative ball game for outdoors in the garden in the park for children & adults | Incl. transport bag & exercise videos

MOVEMATE£21.383.8★2,482 rev

Scoring Right Portable Tennis Racquet and Paddle Scorekeeper Easily Mounted Score Board to Keep Score of Points Games and Sets - ITF Conforming and Lightweight - Weighs 1.9g - Black

Scoring Right£10.704.3★1,947 rev

Positive Tennis Ball Cute Funny Crochet Inspirational Tennis Ball Positive Knitted Doll Crochet Toy with Positive Card for Sports Lover Friends Party Decorations

TOYMIS£8.014.7★151 rev

Slazenger - 12 Pack Tennis Balls (One Size) (Green/Black)

Slazenger£19.824.3★44 rev

fovdtaa 5 Pack Mens Sports Shorts Mens Athletic Shorts with Pockets and Elastic Waistband Quick Dry Workout Shorts for Men Running Trousers Black Grey Blue Navy White 2XL

fovdtaa£29.164.5★4,169 rev

Newest

by launch date

AICHUANG Positive Tennis Ball Handmade Crochet Motivational Tennis Doll with Inspirational Card for Unique Sports Decor for Sports Lover Spirit Parties

AICHUANG£7.2317 rev

1y ago

Wilson Intrigue SE Tennis Racket Provides a Generous Sweet Spot for Effortless Control and Precision Colour: Pink/White Size: 2

Wilson£79.1098 rev

1y ago

Positive Tennis Ball Cute Funny Crochet Inspirational Tennis Ball Positive Knitted Doll Crochet Toy with Positive Card for Sports Lover Friends Party Decorations

TOYMIS£8.01151 rev

2y ago

fovdtaa 5 Pack Mens Sports Shorts Mens Athletic Shorts with Pockets and Elastic Waistband Quick Dry Workout Shorts for Men Running Trousers Black Grey Blue Navy White 2XL

fovdtaa£29.164,169 rev

2y ago

Slazenger - 12 Pack Tennis Balls (One Size) (Green/Black)

Slazenger£19.8244 rev

3y ago

What buyers say about tennis

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“well made”

Fun/Entertainment Experience19%

“Cute, fun”

Value For Money13%

“Got two tubes of these as they were a bit cheaper than the usual pressurised balls”

Efficiency6%

“Works Great”

Size-Overall6%

“Fits most rackets”

Advertised Vs Actual Product6%

“Just what was needed”

Ease Of Use3%

“it is fun to use and it works”

Exercise/Sports Suitability3%

“bounce despite some heavy hitting sessions so on that front theyre good”

What buyers complain about

Quality-Overall15%

“and a cheap quality plastic container”

Strap/String Quality15%

“The ball is detached from the string”

Value For Money11%

“More expensive than other options”

Add-Ons/Attachments11%

“The little bit for games has not attached at all so I threw it out”

Durability9%

“String snapped after 1st play”

Noise Level6%

“they make a horrible popping sound when they bounce”

Weight Heavy6%

“feel heavier than pressurised balls”

Top return reasons

Functionality-Overall23%

Quality-Overall19%

Size-Overall10%

Value For Money6%

Strap/String Quality6%

Defective Material/Parts5%

Advertised Vs Actual Product5%

Durability4%

Leak-Proof4%

Weight Light3%

Common questions

Is tennis profitable to sell on Amazon United Kingdom?: The niche generates £101K/yr across 8 tracked products. 90-day search growth is +44.1%. Flapen's verdict: Skip it (44/100).
How competitive is the tennis niche?: 7 brands and 46 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in tennis?: Top complaints mined from reviews: Quality-Overall, Strap/String Quality, Value For Money. The return rate is 0.7%.
When does demand for tennis peak?: Demand peaks in Jun; the busiest month runs 2.3× the quietest.
What does it cost to enter the tennis niche?: Listings span £4.14–£79.10; the average listing price is £22.44 (sweet spot $15–$100). The average incumbent carries 1,363 reviews — the moat a new listing must climb.