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Tennis

Fail

The top 5 products take 91% of clicks, so Tennis is a Fail.

Flapen Score
44
44 / 100
Ranks 570 of 792 Sports & Outdoors niches · −6 vs the category median of 50
Market size
£101K/yr337K searches / yr
90-day growth
+44.1%search demand this quarter
Competition
91%top-5 click share · 7 brands · 46 sellers

Flapen Score

Tennis against its category

The dotted line is the Sports & Outdoors average. Past it, Tennis is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tennis market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tennis 337K times last year and spent an estimated £101K. The top 5 brands take 94% of clicks. Demand peaks in Jun. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 337K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +44.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
337K
Growth, 90 days vs prior 90
+44.1%
Conversion, latest week
1.3%
Market size, estimated
£101Ka year
Peak month
June2.3× the quietest month
Top search term
tennis246K searches a year

02 · Price

A sale here is worth £22.44.

Listings sell for £22.44 on average, from £4.14 to £79.10. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £22.44 that is £6K to £11K a year per listing.

Average price
£22.44inside the $15 to $100 sweet spot
Price range
£4.14–£79.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£6K–£11K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #151 within Tennis. It carries 1,363 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#151in Tennis
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,363per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Tennis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£15K£30K£45K£60K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

46

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

3%

  • MOVEMATE54%
  • Scoring Right17%
  • TOYMIS11%
  • Slazenger7%
  • Wilson6%
  • fovdtaa3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Tennis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 2.3×

Search terms

Top Tennis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tennis246K/yr
  • tennis gifts40K/yr
  • tennis accessories18K/yr
  • tennis gift11K/yr
  • tennis accessories for men8K/yr
  • tennis gifts for boys8K/yr
  • tenis5K/yr

Reviews and returns

What reviews say buyers love and hate about Tennis

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%+0.61

and a cheap quality plastic container

The quality is very bad

Not sure if we received one which had a fault or if this is poor quality

Strap/String Quality15%−0.23

The ball is detached from the string

the string snapped from the ball

String snapped after 1st play

Value For Money11%+0.41

More expensive than other options

I just think the price is too much still though

Add-Ons/Attachments11%−0.03

The little bit for games has not attached at all so I threw it out

Durability9%−0.14

String snapped after 1st play

it gets worn quickly

Love

Quality-Overall28%+0.61

well made

Great value, quality balls

Really cute good quality

Fun/Entertainment Experience19%+2.43

Cute, fun

grankidds love it

Great for play

Value For Money13%+0.41

Got two tubes of these as they were a bit cheaper than the usual pressurised balls

Great value

Good value for the price as they last a long time

Efficiency6%+0.73

Works Great

Size-Overall6%−0.17

Fits most rackets

Return

0.7% Return rate 18% Fixable by listing

Functionality-Overall23%█▅▄▆▂▃
Quality-Overall19%▁▇█▇▆█

and a cheap quality plastic container

The quality is very bad

Not sure if we received one which had a fault or if this is poor quality

Size-Overall10%▁█▂▂▄▃
Value For Money6%▁▁▃▂█▂

More expensive than other options

I just think the price is too much still though

Strap/String Quality6%▁▁▃▂█▇

The ball is detached from the string

the string snapped from the ball

String snapped after 1st play

FAQ

Common Tennis questions

Answered from the same tracked data.