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Target Dart Board

Fail

Demand is soft, at -54.3% this quarter, so Target Dart Board is a Fail.

Flapen Score
37
37 / 100
Ranks 734 of 792 Sports & Outdoors niches · −13 vs the category median of 50
Market size
£330K/yr118K searches / yr
90-day growth
-54.3%search demand this quarter
Competition
94%top-5 click share · 3 brands · 15 sellers

Flapen Score

Target Dart Board against its category

The dotted line is the Sports & Outdoors average. Past it, Target Dart Board is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Target Dart Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Target Dart Board 118K times last year and spent an estimated £330K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -54.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £330K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-54.3%
Conversion, latest week
3.7%
Market size, estimated
£330Ka year
Top search term
target tor22K searches a year

02 · Price

A sale here is worth £75.15.

Listings sell for £75.15 on average, from £17.66 to £194.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £75.15 that is £38K to £56K a year per listing.

Average price
£75.15inside the $15 to $100 sweet spot
Price range
£17.66–£194.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
£38K–£56K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #80 within Darts & Dartboards. It carries 1,051 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#80in Darts & Dartboards
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,051per listing
Listings tracked
8

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Target Dart Board products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.

£0£33K£66K£99K£132K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

15

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

94%

Top 20: 100%

Open market

0%

  • Target Darts62%
  • WINMAU36%
  • TGXLAK2%
  • Open — no brand owns it (0%)

Search terms

Top Target Dart Board search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • target tor22K/yr
  • target dart board42K/yr
  • target torr dartboard15K/yr
  • tor dartboard10K/yr
  • target tor dartboard8K/yr
  • target dartboard8K/yr
  • target board3K/yr
  • target aspar3K/yr
  • target aspar dartboard3K/yr
  • dart board target4K/yr

Reviews and returns

What reviews say buyers love and hate about Target Dart Board

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Really poor for such a renowned brand”
A buyer, on “Quality-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Target Dart Board questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data