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Target Dart Board

Fail

Demand is soft, at -54.3% this quarter, so Target Dart Board is a Fail.

Flapen Score
37
37 / 100
Ranks 734 of 792 Sports & Outdoors niches · −13 vs the category median of 50
Market size
£330K/yr118K searches / yr
90-day growth
-54.3%search demand this quarter
Competition
94%top-5 click share · 3 brands · 15 sellers

Flapen Score

Target Dart Board against its category

The dotted line is the Sports & Outdoors average. Past it, Target Dart Board is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Target Dart Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Target Dart Board 118K times last year and spent an estimated £330K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -54.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £330K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-54.3%
Conversion, latest week
3.7%
Market size, estimated
£330Ka year
Top search term
target tor22K searches a year

02 · Price

A sale here is worth £75.15.

Listings sell for £75.15 on average, from £17.66 to £194.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £75.15 that is £38K to £56K a year per listing.

Average price
£75.15inside the $15 to $100 sweet spot
Price range
£17.66–£194.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
£38K–£56K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #80 within Darts & Dartboards. It carries 1,051 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#80in Darts & Dartboards
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,051per listing
Listings tracked
8

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Target Dart Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£33K£66K£99K£132K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Target Darts62%
  • WINMAU36%
  • TGXLAK2%
  • Open — no brand owns it (0%)

Search terms

Top Target Dart Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • target tor22K/yr
  • target dart board42K/yr
  • target torr dartboard15K/yr
  • tor dartboard10K/yr
  • target tor dartboard8K/yr
  • target dartboard8K/yr
  • target board3K/yr
  • target aspar3K/yr
  • target aspar dartboard3K/yr
  • dart board target4K/yr

Reviews and returns

What reviews say buyers love and hate about Target Dart Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall35%−0.04

Really poor for such a renowned brand

Shocking quality

I am really disappointed with the quality

Durability10%0.00

quite easy to break or Snap 1 off my darts were thrown then the end piece has snapped off so it is no longer usable now so have to use the remainder of what I have

2 of the darts broke quickly after using them, it's only my daughter & I & we're no Eric Bristow so slightly dissapointed

Has not lasted 3 month durability is poor all the metal is coming away very poor quality

Value For Money8%+3.18

Definitely not value for money at that price

Overall a rip off for the price

Ok. Not very good value for money

Color6%−0.04

There's bleedout of the colours into the neighbouring segments

it looks like the white brissels are coming out

Assembly/Installation6%−0.04

Don't like the set up

Do not set it up as the image suggests

Love

Quality-Overall39%−0.04

Excellent quality

Build quality is excellent: solid construction

The build quality is excellent

Value For Money30%+3.18

Good Value

Good value for money

Great value for money

Durability9%0.00

Very durable

The high-density sisal feels durable

seems to be holding up well

Advertised Vs Actual Product3%+0.45

Exactly as expected

Exactly as shown

Exactly what I was looking for

Suitability Beginner2%+0.28

Great Beginner/Moderate Dartboard

especially for someone who's good for beginners like me

Whether you're a beginner or looking to sharpen existing skills, there's plenty to work with

Return

0.8% Return rate 9% Fixable by listing

Product Condition14%▂▄▇▄█▄
Quality-Overall10%█▄▃▂▅▃

Really poor for such a renowned brand

Shocking quality

I am really disappointed with the quality

Defective Material/Parts9%▄▅▂▆▁█
Functionality-Overall7%▃▆▃█▁▁

It's very annoying paying this much for a product that isn't working

Weight Heavy7%▂▁▅▆▅█

FAQ

Common Target Dart Board questions

Answered from the same tracked data.