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Target Dart Board

soft demand (-54.3% this quarter) — Target Dart Board doesn't clear our bar today.

Flapen Score

37
Skip it
Market size 52Growth 0Conversion 46Competition 5Returns 96Price range 47Avg price 84Brand share 0Review moat 61Quality gap 50
This niche Category average

Is Target Dart Board profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Target Dart Board is a £330K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Target Dart Board: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -54.3% over the last 90 days and 3.7% of searches end in a purchase.

£330K

revenue / yr

Units sold / yr4K
Search volume / yr-54.3%118K
Conversion rate3.7%
Avg price£75.15

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 15
Top-5 product click share94%
Open market0%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement100%
New entrants (1y)3· 3 succeeded
Avg rating4.5★
Avg reviews1,051

Top Target Dart Board products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

£0£33K£66K£99K£132K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Target Darts62%
  • WINMAU36%
  • TGXLAK2%
  • Open — no brand owns it (0%)

Top Target Dart Board search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • target tor22K/yr
  • target dart board42K/yr
  • target torr dartboard15K/yr
  • tor dartboard10K/yr
  • target tor dartboard8K/yr
  • target dartboard8K/yr
  • target board3K/yr
  • target aspar3K/yr
  • target aspar dartboard3K/yr
  • dart board target4K/yr

What reviews say buyers love and hate about Target Dart Board

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Quality-Overall39%

Excellent quality

Value For Money30%

Good Value

Durability9%

Very durable

Advertised Vs Actual Product3%

Exactly as expected

Suitability Beginner2%

Great Beginner/Moderate Dartboard

What buyers complain about

81% of reviews
Quality-Overall35%

Really poor for such a renowned brand

Durability10%

quite easy to break or Snap 1 off my darts were thrown then the end piece has snapped off so it is no longer usable now so have to use the remainder of what I have

Value For Money8%

Definitely not value for money at that price

Color6%

There's bleedout of the colours into the neighbouring segments

Assembly/Installation6%

Don't like the set up

Target Dart Board return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

9%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Product Condition
14%
2Quality-Overall
10%
3Defective Material/Parts
9%
4Functionality-Overall
7%
5Weight Heavy
7%

Common Target Dart Board questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Target Dart Board 37/100 on Amazon United Kingdom — Skip it. The niche generates £330K/yr across 8 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -54.3% over the last 90 days.
Target Dart Board buyers on Amazon United Kingdom complain most about Quality-Overall, Durability, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.8%.