Is target dart board profitable to sell on Amazon United Kingdom?

The niche generates £330K/yr across 8 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -54.3%. Flapen's verdict: Skip it (37/100).

How competitive is the target dart board niche?

3 brands and 15 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in target dart board?

Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.8%.

What does it cost to enter the target dart board niche?

Listings span £17.66–£194.45; the average listing price is £75.15 (sweet spot $15–$100). The average incumbent carries 1,051 reviews — the moat a new listing must climb.

target dart board

Skip it

Soft demand (-54.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great£75.15

avg listing price — sweet spot $15–$100

Review moat

Good1,050.5

avg incumbent reviews — the moat a new listing must climb

Market size

Good£330K

£330K/yr · 118K searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£17.66–£194.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Competition

Bad94%

top-5 click share — a locked-up shelf

Growth

Bad-54.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, target dart board is a £330K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

target dart board market data

Units sold / yr: 3K–4K; avg 500–750/product
Revenue / yr: £225K–£301K; units × avg price
Conversion rate: 3.7%
Avg BSR: #80
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 196 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Target Darts62%
WINMAU36%
TGXLAK2%
Open — no brand owns it (0%)

Top target dart board search terms

target tor22K/yr -45.9%3.5% conv.
target dart board42K/yr -61.2%3.1% conv.
target torr dartboard15K/yr -52.2%4.4% conv.
tor dartboard10K/yr -49.8%3.6% conv.
target tor dartboard8K/yr -49.8%3.9% conv.
target dartboard8K/yr -60.9%3.9% conv.
target board3K/yr -38.9%0.6% conv.
target aspar3K/yr -67.3%2.5% conv.
target aspar dartboard3K/yr -42.6%4.4% conv.
dart board target4K/yr -71.4%5.3% conv.

All search terms

Top target dart board products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Target Darts TOR Dartboard Steel Tip Dart Board | Competition Standard Steel Tip Dartboards with Fixing Kit Modern Rotational Number Ring Premium Madagascan Sisal Stainless Steel Thin Wire System

Target Darts£55.284.6★1,145 rev

AUTODARTS Vantage Auto Dart Scoring System | Smart Dart board Camera Scorer | Real-Time Score Tracking Easy Setup Darts Scoreboard Electronic for Steel Tip Darts -Compatible with Winmau Plasma Light

WINMAU£194.454.1★46 rev

Target Darts Luke Littler Gen 1 Prodigy Steel Tip Swiss Point Darts 90% Tungsten Darts 23G | Generation 1 Gold Steel Tip G1 Player Edition Swiss Points Dart Sets K-Flex Flights and Shafts

Target Darts£107.094.4★323 rev

Target Darts Aspar Dart Board | Steel Tip Dartboard with Self Recovering Sisal Bristles & Rotational Score Ring | Thin Wire Regulation Competition Size Dart Board Set | Professional Darts Accessories

Target Darts£37.114.6★536 rev

Target Darts£28.674.6★240 rev

Newest

by launch date

AUTODARTS Vantage Auto Dart Scoring System | Smart Dart board Camera Scorer | Real-Time Score Tracking Easy Setup Darts Scoreboard Electronic for Steel Tip Darts -Compatible with Winmau Plasma Light

WINMAU£194.4546 rev

6mo ago

Target Darts£28.67240 rev

6mo ago

Target Darts Star Wars TOR Dartboard & Surround Bundle | Steel Tip Dart Board Competition Standard Complete Home Dartboard Setup Disney Galaxy Design

Target Darts£117.6253 rev

9mo ago

Large Dart Board for Kids Kids Double-Sided Dart Board with 12 Pcs Sticky Balls and Darts Indoor/Outdoor Sport Fun Party Play Game Toys Gifts for 3 4 5 6 7 8 9 10 11 12 Year Old Boys Girls

TGXLAK£17.6616 rev

1y ago

Target Darts TOR Dartboard Steel Tip Dart Board | Competition Standard Steel Tip Dartboards with Fixing Kit Modern Rotational Number Ring Premium Madagascan Sisal Stainless Steel Thin Wire System

Target Darts£55.281,145 rev

1y ago

What buyers say about target dart board

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall39%

“Excellent quality”

Value For Money30%

“Good Value”

Durability9%

“Very durable”

Advertised Vs Actual Product3%

“Exactly as expected”

Suitability Beginner2%

“Great Beginner/Moderate Dartboard”

Noise Level2%

“very little noise”

Rope/Wire Tangling2%

“iv never had a bounce out the wires are fantastic best yet overall a nice board”

Fun/Entertainment Experience2%

“they are absolutely fine for casual, fun games”

Size-Overall2%

“It fits well and looks great”

Ease Of Cleaning1%

“still looks clean”

What buyers complain about

Quality-Overall35%

“Really poor for such a renowned brand”

Durability10%

“quite easy to break or Snap 1 off my darts were thrown then the end piece has snapped off so it is no longer usable now so have to use the remainder of what I have”

Value For Money8%

“Definitely not value for money at that price”

Color6%

“There's bleedout of the colours into the neighbouring segments”

Assembly/Installation6%

“Don't like the set up”

Measurement/Reading Accuracy6%

“Gauge out of the double 13”

Functionality-Overall4%

“It's very annoying paying this much for a product that isn't working”

Rope/Wire Tangling4%

“had more bounce outs than ever all when they hit the wire that appears to be raised”

Weight Light2%

“Too light so fall out of the board”

Shock Resistance2%

“Shocking board”

Top return reasons

Product Condition14%

Quality-Overall10%

Defective Material/Parts9%

Functionality-Overall7%

Weight Heavy7%

Size-Overall7%

Gifting Purpose6%

Mounting6%

Durability3%

Value For Money3%

Common questions

Is target dart board profitable to sell on Amazon United Kingdom?: The niche generates £330K/yr across 8 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -54.3%. Flapen's verdict: Skip it (37/100).
How competitive is the target dart board niche?: 3 brands and 15 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in target dart board?: Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.8%.
What does it cost to enter the target dart board niche?: Listings span £17.66–£194.45; the average listing price is £75.15 (sweet spot $15–$100). The average incumbent carries 1,051 reviews — the moat a new listing must climb.